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Samuel J. Horodezky

Samuel J. Horodezky

Designer
Toronto, ON, Canada
Member since March 8, 2018
Samuel is the type of guy who can take a complicated mess—fully drawing upon his many years of design and leadership experience in UX process and strategy—and figure out how to fix it. During his more than 15-year career, he’s worked primarily at two large companies but he retains the mindset of an entrepreneur. Samuel possesses extensive experience both as an individual contributor and in more formal management roles.
Samuel is now available for hire
Portfolio
Employment
  • Director of User Experience
    2011 - 2017
    Teradata Corporation
    • Translated complex business requirements into modern and simple user experiences.
    • Worked on multiple marketing-related web applications including marketing operations, customer segmentation, and digital marketing deployment.
    • Managed and owned the UX strategy, UX roadmap, and the development of the UX concepts.
    • Managed a team of more than ten designers.
    • Conducted onsite ethnographic research.
    • Collected extensive user feedback (both remotely and in-person).
    • Conducted an extensive market analysis of competitors.
    Technologies: SaaS Enterprise Web Applications
  • Senior Manager of Human Factors
    2003 - 2011
    Qualcomm
    • Designed two complete mobile user interfaces from soup to nuts.
    • Was awarded six patents from USPTO.
    • Built numerous internal web-based UIs including a timecard system and a visitor check-in system.
    • Directed a program of mobile innovation to inspire and predict future mobile usage.
    • Designed and specified Windows-based software.
    • Managed a team of 15 designers.
    • Instituted a rigorous UX defect management and quality control process.
    Technologies: Mobile Phones and Always-on Technologies
Other Experience
  • B2B UX – Common Obstacles and Attainable Solutions (Publication)
    Bad B2B UX is everywhere—but the situation is not hopeless. By understanding the pitfalls, and having a strategic user-centered design plan, designers can pave the way to saving enterprise software.
  • Prominent Factors in Bad UX (Publication)
    There are many types of UX projects, and while each tends to have its own unique flavor, there are common challenges. Advance planning can help less experienced teams dodge problems.
Education
  • Master of Science degree in Cognitive Science
    1998 - 2000
    University of California, San Diego - La Jolla, CA, USA
  • Bachelor of Science degree in Cognitive Psychology
    1994 - 1998
    McGill University - Montreal, Quebec, Canada
Experience
  • Requirements & Specifications18 years
  • Wireframing18 years
  • User Experience (UX)18 years
  • Usability Testing15 years
  • Ethnographic Studies7 years
  • UX Strategy7 years
  • UX Roadmaps7 years
  • Agile5 years
Toronto, ON, Canada
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