Publication
B2B UX – Common Obstacles and Attainable Solutions
https://www.toptal.com/designers/web/b2b-ux-solutions
Samuel is currently unavailable
Samuel J. Horodezky
Verified Expert in Design
Designer
Toronto, ON, Canada
Toptal member since April 13, 2018
Bio
Samuel is the type of guy who can take a complicated mess—fully drawing upon his many years of design and leadership experience in UX process and strategy—and figure out how to fix it. During his more than 15-year career, he’s worked primarily at two large companies but he retains the mindset of an entrepreneur. Samuel possesses extensive experience both as an individual contributor and in more formal management roles.
Experience
- User Experience (UX) - 18 years
- Requirements & Specifications - 18 years
- Wireframing - 18 years
- Usability Testing - 15 years
- UX Roadmaps - 7 years
- UX Strategy - 7 years
- Ethnographic Studies - 7 years
- Agile - 5 years
Portfolio
B2B Modernization Roadmap
Enterprise SaaSB2BUX StrategyUX DesignUX Research
B2B SaaS Style Guide
UX StrategyEnterprise SaaSAgileB2B
Company-wide Timecard
Requirements AnalysisUX DesignWireframingConceptingUsability Testing
Steps to Justice Redesign
Annotated WireframesMobile WebUX StrategyMobile UI
Low-cost Keypad Phone
Mobile DesignUI SpecificationsComponent LibrariesRequirements & Specifications
Mobile Health Ideation
StoryboardingVideo AnimationConcepting
Work Experience
Director of User Experience
2011 - 2017
Teradata Corporation
- Translated complex business requirements into modern and simple user experiences.
- Worked on multiple marketing-related web applications including marketing operations, customer segmentation, and digital marketing deployment.
- Managed and owned the UX strategy, UX roadmap, and the development of the UX concepts.
- Managed a team of more than ten designers.
- Conducted onsite ethnographic research.
- Collected extensive user feedback (both remotely and in-person).
- Conducted an extensive market analysis of competitors.
Technologies: Web Applications, Enterprise SaaS
Senior Manager of Human Factors
2003 - 2011
Qualcomm
- Designed two complete mobile user interfaces from soup to nuts.
- Was awarded six patents from USPTO.
- Built numerous internal web-based UIs including a timecard system and a visitor check-in system.
- Directed a program of mobile innovation to inspire and predict future mobile usage.
- Designed and specified Windows-based software.
- Managed a team of 15 designers.
- Instituted a rigorous UX defect management and quality control process.
Other Experience
Education
1998 - 2000
Master of Science Degree in Cognitive Science
University of California, San Diego - La Jolla, CA, USA
1994 - 1998
Bachelor of Science Degree in Cognitive Psychology
McGill University - Montreal, Quebec, Canada
Skills
Tools
InVision, Visio
Platforms
Figma, PC
Other
UI Design, User Experience (UX), DesignOps, Agile, Ethnographic Studies, Usability Testing, Patents, Quality Control (QC), Requirements & Specifications, Concept Development, UX Strategy, UX Roadmaps, Wireframing, Competitor Analysis & Profiling, Enterprise SaaS, Web Applications, Requirements Analysis, UX Design, Concepting, User Interface (UI), Wireless, Storyboarding, Video Animation, Annotated Wireframes, Mobile Web, Mobile UI, SaaS, Enterprise, B2B, Mobile Design, UI Specifications, Component Libraries, UX Research
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