Sasha Marchenko
Verified Expert in Design
Designer
San Jose, CA, United States
Toptal member since January 5, 2018
Sasha has over a decade of design experience in the San Francisco Bay Area and abroad for corporate and startup clients. She is well-versed in design and specializes in defining UX strategies and user tests and transforming complex technical requirements into intuitive, approachable designs.
Work Experience
UI/UX Design Consultant
Self-employed
- Brought projects from concept to completion and delivered high-quality creative designs within scope, timeframe, and budget.
- Collaborated with founders and top directors, performed user research studies, and covered everything design-related such as UX audits and strategy, brand development, design libraries, and web and mobile interfaces for product/service design.
- Designed user flows, website architecture, and web and mobile interface designs. Worked closely with lead developers on design implementation and accuracy.
- Worked for various clients, including Booxby, LiquidSpace, Kno (acquired by Intel), EFM Interactive Agency, NIK Software, GE Lighting, XtraLight Mfg, Dicom Systems, and Atrium.
Director of User Experience
LiquidSpace, Inc.
- Designed the user experience across all channels at LiquidSpace and managed a design team.
- Conducted user interviews, built out user journeys and wireframes, and prototyped daily.
- Pushed for clarity, quality, and simplicity; advocated for the user.
- Created a UI pattern library, email templates, and promotional guidelines to streamline the design and development and ensure brand consistency throughout various user touchpoints.
- Designed LiquidSpace's iOS and Android mobile apps.
- Received The Best Website award from GWA (Global Workspace Association).
UI/UX Design Consultant
eBay
- Led the design of web applications from concept to launch in areas of social engagement and seller marketing tools.
- Planned and established the product architecture, process flows, and use case scenarios.
- Designed pixel-perfect mocks, including original illustrations for marketing pages.
- Provided design prototypes, specs, and style guides.
- Worked within both Agile and Waterfall methodologies.
Graphic Designer
Art.com
- Managed multiple projects for Art.com, AllPosters, and Artist Rising brands.
- Led the visual design of the interactive Frame Studio app. Established style guides; delivered specs and graphic assets to developers.
- Designed multilingual marketing materials: emails, landing pages, banner ads, online storefronts, magazine ads, and multi-fold inserts.
- Conceptualized and designed corporate print collateral, packaging, tradeshow materials, signage, and B2B promotional materials.
- Trained and coached graphic design interns and junior designers.
Education
Bachelor of Science Degree in Graphic Design
Art Institute of California, San Francisco - San Francisco, CA, USA
Associate's Degree in Web Design, Digital Art
San Jose City College - San Jose, CA, USA
Certifications
Foundations of Humane Technology
Center for Humane Technology
Applied Compassion Training
Center for Compassion & Altruism Research and Education (CCARE) at Stanford University
Skills
Tools
Zeplin, Zoom, InVision, Photoshop CC, Illustrator CC, Sketch, Figma, Usertesting.com, Slack, Adobe Photoshop, Fireworks, Adobe Illustrator, Flash, Adobe Creative Suite, Maze, FullStory
Platforms
iOS, Android
Languages
HTML
Other
Web UI, Visual Design, Art Direction, Leadership, UX Design, Mobile Prototypes, User Journeys, Personas, Mobile Architecture, UI Design, User Interviews, Product Requirements Documentation (PRD), User Onboarding, Management Systems, Dashboards, Product Launch, Remote User Testing, UX Strategy, Design Strategy, User Experience (UX), Logo Design, Iconography, Responsive Web Design (RWD), User Testing, User Interface (UI), Brand Development, Wireframing, Web Design, Prototyping, Mobile App Design, User Flows, Web App Design, High-fidelity Mockups, Audits, Web App UI, Web App UX, UI Audits, UX Audits, Branding, Design Systems, Graphic Design, Brand Identity, eCommerce, Dashboard Design, Report Design, Product Design, User Roles, Mobile UX Design, Mobile UI Design, Mobile UI, Mobile Design, Mobile UX, Cross-platform, System Design, Atomic Design, Journey Mapping, iOS App Design, Web Applications, Design Leadership, Stakeholder Management, Layout Design, Web & Mobile Applications, Artificial Intelligence (AI), Project Management, Usability, Agile UX, Data Visualization, Research, Commercial Real Estate, Android App Design, Calendars, Responsive UI, Creative Thinking, Design, Animation, Programming, Color Theory, Typography, Photography, Web Marketing, Ethical Design, Business Development, Publishing, Crypto, AI Design, ChatGPT, Midjourney, User Empathy
Experience
Tools
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