Shammer Diaz, Designer in Madison, WI, United States
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Shammer Diaz

Verified Expert  in Design


Madison, WI, United States
Toptal Member Since
June 12, 2017

Shammer is a brand and digital designer with over ten years of experience. His breadth of skills varies from print to digital design. He defines himself as a chameleon; he can design for various clients while staying true to their brand's visual identity and extending it wherever needed or desired.


Work Experience

Owner | Designer

2015 - PRESENT
  • Contributed to Boldlegacy, a boutique branding and visual design practice.
  • Specialized in creating brand design systems, including logo design, brand collateral, and website design.
  • Partnered with other agencies as a contractor, diving directly into user experience and interface design.
  • Took charge of the user flow and experience design for a music-sharing app.
  • Led the rebranding process for one of the leading confection distributors in the Southeast. The project included their new​ logo, brand collateral, and vehicle wraps.
  • Spearheaded design projects as a contractor for different agencies.
Technologies: WordPress, Adobe After Effects, InVision, Adobe Photoshop, Adobe InDesign, Sketch, Adobe Illustrator, Figma, Marketing Design, Presentation Design, Asset Design, Brand Logos, Microsoft PowerPoint, Pitch Decks

Visual Designer

2015 - 2015
  • Focused on the design of websites and logo designs for various clients.
  • Supported, for a brief time, the development as a junior developer to complete a few websites. The brief period explains my desire to pursue an independent venture—now Boldlegacy.
  • Led the logo and website design process for an organization aimed to improve the quality of life for the most disadvantaged.
  • Designed landing pages for one of the most popular food chains in the USA.
  • Contributed to the design of different website pages, aligning with the established aesthetic that the company once designed.
  • Branded and redesigned the website for an organization that provides health resources to highly remote villages.
Technologies: InVision, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Sketch, Marketing Design, Presentation Design, Asset Design, Brand Logos, Microsoft PowerPoint, Pitch Decks

Multidisciplinary Designer

2013 - 2015
Calvary Chapel Fort Lauderdale
  • Supported the needs of the various ministries/sub-organizations of the church. Examples included the conceptualization, development, and design of campaigns, installations & environments, and explainer animations.
  • Led the design for many of the organization's marketing campaigns.
  • Acquired the role of web designer and front-end developer after pursuing the career independently. Served the organization in the design and then the development of various pages in their then redesign.
  • Designed and animated assets for an animated campaign to be watched by over 20,000 people.
  • Worked as a team to produce many of the weekly and bi-weekly marketing pieces that would be communicated throughout different campuses.
  • Ideated and design the environmental signage for the multiple campuses.
Technologies: WordPress, CSS, HTML, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Marketing Design, Presentation Design, Asset Design, Brand Logos, Microsoft PowerPoint, Pitch Decks

Graphic Designer

2010 - 2013
EF Church
  • Collaborated closely with the church’s leadership to conceptualize, develop, and design event campaigns and video announcements.
  • Served as a brand manager, ensuring that the elements of the brand and collateral elsewhere were consistent and effective in messaging.
  • Contributed to the design of animated announcement pieces that would communicate upcoming events on a bi-weekly basis.
  • Designed a website aimed to communicate "the who" of the organization as well as upcoming events and the latest sermons.
  • Created a consistent visual narrative throughout all the different collateral.
  • Ideated and designed a workbook series that aimed to communicate different biblical practices as well as the church's initiatives.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Presentation Design, Asset Design, Brand Logos, Microsoft PowerPoint, Pitch Decks
2008 - 2012

Completed Credits Toward a Bachelor's Degree in Electronic Media, Graphic Design

New World School of the Arts | University of Florida - Miami, Fl, USA


Figma, Sketch, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe After Effects, Microsoft PowerPoint, InVision, Illustrator CC, Photoshop CC, Marvel App



Industry Expertise

Music, Logistics, Banking & Finance


WordPress, Music Streaming, SoundCloud, WordPress Theme Design, Webflow


Brand Design, Logo Systems, Design, Responsive Web Design (RWD), Visual Design, Logo Design, Branding, Web Design, Marketing Design, Logotype, Landing Page Optimization, Presentation Design, Asset Design, Brand Logos, Landing Page Design, Landing Pages, Graphic Design, Sketching, User Experience (UX), User Interface (UI), Animation, Drawing, Web UI, Pitch Decks, App Design, UX Design, UI Design, User Flows, Spotify, Websites, Collateral, Print Design, Mockups, Blog Design, Typography, Themes, UI Elements, Financial Advisory, Financials, Business, Business Services, Business Card Design, Public Relations (PR), Construction, Identity, Web UX Design, Digital Ad Design, Identity Design, Social Media Design, Communication Design, Framer, Booklet Design, Layout, Banner Design, Invitation Design, Promotional Leaflets & Flyers

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