
Silvana Camacho Quintero
Verified Expert in Design
Designer
Bogotá - Bogota, Colombia
Toptal member since November 29, 2022
Silvana is a senior brand designer and strategist with 10+ years building brands from concept to execution for Disney Imagineering, Sony Pictures, and startups. She specializes in brand systems, positioning, visual identity, and campaigns that drive business results. At Disney Imagineering, she led brand development for 500+ creatives. At Kiru, her brand refresh drove client acquisition. At Sony Pictures Colombia, she earned a 2019 IAB Award nomination.
Portfolio
Work Experience
Visual Designer
Career Bird, Inc.
- Refined Career Bird's color palette and typography, built the brand book, and added new illustrations to the brand asset library.
- Designed a 10-page job architecture whitepaper in Figma, turning dense HR frameworks into a polished, client-ready document.
- Created SVG diagrams and conceptual illustrations for blog articles.
- Built a branded email newsletter template in Beehiiv with custom CSS and launched the first issue of CareerBird's newsletter.
- Built two pitch decks with custom diagrams, translating the CEO's storytelling vision into clear visual narratives.
Brand Manager
bioaccess
- Led brand strategy and governance across all channels, ensuring consistent positioning of bioaccess as the go-to first-in-human CRO for medtech, biopharma, and radiopharma startups in the U.S. and Latin America.
- Owned end-to-end brand execution across website, social media, content, and sales enablement materials.
- Developed and maintained brand systems and guidelines that support scalable, cross-market communication across 10+ Latin American countries.
- Translated complex regulatory and clinical value propositions into clear, compelling narratives for startup founders, investors, and medtech executives.
- Partnered with leadership and business development to align brand strategy with growth objectives and client acquisition goals.
- Oversaw content strategy and production, supporting thought leadership initiatives, including podcast presence, regulatory guides, and industry publications.
- Drove go-to-market assets and sales materials that support the commercial team in converting high-value B2B prospects.
Brand Designer
Qubika
- Led end-to-end brand strategy for Disney Imagineering's internal operations, defining brand architecture and governance across global studios.
- Architected "Create", a brand system adopted by 500+ creative professionals—from strategic brief through full execution across digital and physical touchpoints.
- Defined brand frameworks and guidelines adopted across multiple departments, ensuring consistency and scalability at an organizational level.
- Advised department heads and executive stakeholders, translating business vision into brand strategy and actionable design systems.
- Led facilitation of strategic workshops combining brand strategy planning with hands-on creative sessions to foster alignment and drive innovative thinking.
- Facilitated strategic brand workshops combining organizational planning with hands-on creative alignment.
Branding Strategist for Fintech Consultancy
Firefly Growth Inc
- Developed the company's visual brand identity from scratch, which included personality, language and tone, tagline, and brand applications.
- Created visual concepts and designs that aligned with the brand's identity and met clients' needs and marketing objectives.
- Collaborated with clients and marketing teams to ensure that designs accurately reflect the brand's desired image and messaging.
Graphic Designer
TreasurySpace LLC
- Developed and created custom PowerPoint and Keynote presentations, templates, and content while adhering to brand guidelines.
- Designed a one-pager template according to the client's needs and marketing objectives.
- Designed a dark mode UI prototype and mockup that was both accessible and appealing.
Marketing Designer
Alexa Buckley
- Created engaging and visually appealing content for social media platforms, ensuring the content adheres to the industry guidelines and client standards.
- Developed various social media content like graphics, audiograms, and other forms of content.
- Brainstormed ideas for posts with the client and created graphics, visuals, and videos to accompany them.
Visual Designer
Osso Capital LLC
- Created the visual layout and graphic design of a slide deck presentation, including animations. The design included a templated version for any future presentation the client wanted to make.
- Made the presentation within Illustrator. Transferred the project into PowerPoint, Google Slides, and Keynote for the client, per their request to have the ability to present on different platforms.
- Created graphics and infographic reports within the presentation that effectively communicated complicated information in an easy-to-digest manner.
Motion Designer
Flinch Creative LLC
- Developed a high-quality 2-minute motion graphic animation communicating the Adobe and Microsoft partnership.
- Followed branding guidelines to the letter while staying committed to the client's vision.
- Fulfilled all communication needs and creativity objectives that were mentioned in the client's brief.
- Impressed the client with the deliverables, and they expressed interest in moving forward with further projects.
Senior Brand Designer
Kiru
- Led a complete rebranding for the company in a crunch, taking less time than presumed. As a result, we improved our digital presence and captured more new clients than expected.
- Achieved alliances between the marketing and the product departments, reaching agreements that enhanced the brand presence without affecting expected deadlines.
- Oversaw the work of an entire design team of ten.
Creative Director
New Sapiens
- Retained two crucial brands for the agency through a new agreement on deliverables and deadlines that best fit their needs and our capabilities.
- Implemented a new way of studying client concepts, reducing the processing time by 50%.
- Handled three advertising campaign projects, delivering all within the deadline.
Digital Designer for Sony Pictures Colombia
Indexcol
- Led a social media contest that translated into new users and significant ticket sales for Hotel Transylvania 3.
- Designated as an IAB awards 2019 nominee for best digital strategy for the film, Venom.
- Delivered design solutions under strict brand guidelines and extremely tight deadlines.
Senior Designer
The Fable Bureau
- Oversaw the branding of the Bcha campaign "Bchangemakers" which raised more than £8,000 in the UK in 2018.
- Managed the efficient use of project budgets in the £3,000–£30,000 range.
- Led a team of three designers to develop layout, graphics, and production materials while helping clients cut costs by an average of 15%.
Digital Designer
3 MINDS
- Handled all daily production for a high-volume account.
- Developed 250+ graphic design projects (catalogs, brochures, presentations).
- Produced extensive materials using Photoshop, Illustrator, and After Effects.
Graphic Designer
Bioaccess
- Collaborated, brainstormed, and strategized with the marketing team for a wide range of materials, including the website, presentations, internal communication, newsletters, and marketing materials.
- Worked independently and cooperatively on multiple projects with the marketing team, meeting deadlines and budget constraints.
- Developed 350+ graphic design projects (ebooks, marketing material, presentations).
Web Designer
Sainet
- Designed the overall layout and aesthetic for websites.
- Developed interactive mockups of the site for client approval.
- Created visual imagery for websites and ensured that they were aligned with clients' branding.
Graphic Designer
Publicaciones Comerciales
- Spearheaded the pre-press preparation of files for printing.
- Executed assignments within the relevant project deadline.
- Produced attractive and effective designs for all media.
Education
Master's Degree in Branding
West London University - London, United Kingdom
Bachelor's Degree in Graphic Design
Universidad del Norte - Barranquilla, Colombia
Certifications
BrandCamp with Andy Stalman
Esden Business School
Creativity
Nogma
Inbound Marketing
Hubspot
Motion Graphics
Taller de Arte Digital
UX Design Course (Career Foundry)
Universidad Jorge Tadeo Lozano
Skills
Tools
Photoshop CC, Illustrator CC, After Effects CC, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, InDesign CC, Trello, Slack, Adobe Firefly
Industry Expertise
Advertising, Retail & Wholesale
Platforms
Figma, Higgsfield AI
Other
Graphic Design, Photography, Display Advertising, Animation, Branding, Advertising Design, Creativity, Social Media, Logo Design, Conceptualization, Printing, Rebranding, Communication, Brand Books, Social Media Content, Naming, Brand Strategy, 2D Animation, Visual Design, Collateral Design, Motion Design, Creative Direction, Art Direction, Web Design, PowerPoint Templates, Marketing Materials, Squarespace, Landing Page Design, Videos, B2B, Infographics, Email Template Design, Pitch Decks, Social Media Design, Email Design, Websites, Banner Design, Presentations, Printing Materials, Marketing Design, Merchandise, Iconography, Brochures, Presentation Design, Strategic Design, Strategy, Marketing Campaign Design, Brand Guidelines, Brand Positioning, Tone of Voice, Typography, Visual Brand Guidelines, Visual Identity, UI Design, Monday.com, Packaging, Video Editing, Print Design, Digital Art, UX Design, Motion Graphics, Nutrition & Supplements, B2C Marketing, Midjourney, AI Agents, Editorial Design
Experience
- Branding - 11 years
- Adobe Creative Suite - 11 years
- Advertising - 9 years
- Animation - 9 years
- Motion Graphics - 8 years
- Creativity - 7 years
- UX Design - 5 years
- Figma - 3 years
Tools
- Adobe Creative Suite
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