Silvana is available for hire
Hire SilvanaSilvana Camacho Quintero
Verified Expert in Design
Designer
Bogotá - Bogota, Colombia
Toptal member since November 29, 2022
Bio
Silvana is a senior brand designer and strategist with 10+ years building brands from concept to execution for Disney Imagineering, Sony Pictures, and startups. She specializes in brand systems, positioning, visual identity, and campaigns that drive business results. At Disney Imagineering, she led brand development for 500+ creatives. At Kiru, her brand refresh drove client acquisition. At Sony Pictures Colombia, she earned a 2019 IAB Award nomination.
Portfolio
Branding Podcast Design
Social MediaSocial Media DesignMarketing Campaign DesignGraphic DesignAdobe Creative SuiteVisual Design+ 2 more
Supplement Line Packaging
Adobe Creative SuiteVisual Brand Guidelines
Branding
BrandingAdvertisingUX DesignVisual Brand GuidelinesVisual Identity
Adobe x Microsoft - Motion Graphics Promo
Motion Design2D AnimationGraphic DesignAnimationMotion GraphicsVideo Editing
Marketing Materials for Children's Brand
Adobe Creative Suite
Experience
- Branding - 11 years
- Adobe Creative Suite - 11 years
- Advertising - 9 years
- Animation - 9 years
- Motion Graphics - 8 years
- Creativity - 7 years
- UX Design - 5 years
- Figma - 3 years
Tools
- Adobe Creative Suite
Work Experience
Senior Leadership Presentation Support
2026 - 2026
Kimberly Clark Services, Inc. - Digital
- Designed a stakeholder-facing presentation that translated a complex enterprise identity platform migration into a clear narrative arc, covering the case for change, the implementation roadmap, and measurable outcomes.
- Built a custom visual system aligned to the client's brand guidelines, replacing generic template layouts with typographic anchors, line-based separators, and a metrics dashboard designed for executive review.
- Presented the final deck to senior leadership stakeholders, supporting cross-team alignment during a platform transition affecting multiple business units.
Technologies: Presentation Design, Visual Design, Branding
Visual Designer
2026 - 2026
Career Bird, Inc.
- Refined Career Bird's color palette and typography, built the brand book, and added new illustrations to the brand asset library.
- Designed a 10-page job architecture whitepaper in Figma, turning dense HR frameworks into a polished, client-ready document.
- Created SVG diagrams and conceptual illustrations for blog articles.
- Built a branded email newsletter template in Beehiiv with custom CSS and launched the first issue of CareerBird's newsletter.
- Built two pitch decks with custom diagrams, translating the CEO's storytelling vision into clear visual narratives.
Technologies: Visual Design, Graphic Design, Presentation Design, Branding, Editorial Design
Brand Manager
2025 - 2026
bioaccess
- Led brand strategy and governance across all channels, ensuring consistent positioning of bioaccess as the go-to first-in-human CRO for medtech, biopharma, and radiopharma startups in the U.S. and Latin America.
- Owned end-to-end brand execution across website, social media, content, and sales enablement materials.
- Developed and maintained brand systems and guidelines that support scalable, cross-market communication across 10+ Latin American countries.
- Translated complex regulatory and clinical value propositions into clear, compelling narratives for startup founders, investors, and medtech executives.
- Partnered with leadership and business development to align brand strategy with growth objectives and client acquisition goals.
- Oversaw content strategy and production, supporting thought leadership initiatives, including podcast presence, regulatory guides, and industry publications.
- Drove go-to-market assets and sales materials that support the commercial team in converting high-value B2B prospects.
Technologies: Adobe Creative Suite, Higgsfield AI, Midjourney
Brand Designer
2024 - 2025
Qubika
- Led end-to-end brand strategy for Disney Imagineering's internal operations, defining brand architecture and governance across global studios.
- Architected "Create", a brand system adopted by 500+ creative professionals—from strategic brief through full execution across digital and physical touchpoints.
- Defined brand frameworks and guidelines adopted across multiple departments, ensuring consistency and scalability at an organizational level.
- Advised department heads and executive stakeholders, translating business vision into brand strategy and actionable design systems.
- Led facilitation of strategic workshops combining brand strategy planning with hands-on creative sessions to foster alignment and drive innovative thinking.
- Facilitated strategic brand workshops combining organizational planning with hands-on creative alignment.
Technologies: Adobe Illustrator, Figma, Photoshop CC, After Effects CC, Visual Brand Guidelines, Visual Identity
Branding Strategist for Fintech Consultancy
2023 - 2023
Firefly Growth Inc
- Developed the company's visual brand identity from scratch, which included personality, language and tone, tagline, and brand applications.
- Created visual concepts and designs that aligned with the brand's identity and met clients' needs and marketing objectives.
- Collaborated with clients and marketing teams to ensure that designs accurately reflect the brand's desired image and messaging.
Technologies: Branding, Creative Direction, Logo Design, Presentation Design, Visual Design, Art Direction, Creativity, Conceptualization, Rebranding, PowerPoint Templates, Marketing Materials, Squarespace, Collateral Design, Trello, Monday.com, Slack, Communication, Brand Books, Brand Strategy, Social Media Content, Visual Brand Guidelines, Visual Identity
Graphic Designer
2023 - 2023
TreasurySpace LLC
- Developed and created custom PowerPoint and Keynote presentations, templates, and content while adhering to brand guidelines.
- Designed a one-pager template according to the client's needs and marketing objectives.
- Designed a dark mode UI prototype and mockup that was both accessible and appealing.
Technologies: Visual Design, Typography, Branding, Marketing Design, Pitch Decks, Presentation Design, Infographics, Logo Design, Figma, Creativity, Conceptualization, PowerPoint Templates, Web Design, Marketing Materials, Collateral Design, Monday.com, Slack, Communication, Brand Books, Brand Strategy, Social Media Content, Visual Brand Guidelines, Visual Identity
Marketing Designer
2023 - 2023
Alexa Buckley
- Created engaging and visually appealing content for social media platforms, ensuring the content adheres to the industry guidelines and client standards.
- Developed various social media content like graphics, audiograms, and other forms of content.
- Brainstormed ideas for posts with the client and created graphics, visuals, and videos to accompany them.
Technologies: Social Media, Social Media Design, Marketing Campaign Design, Graphic Design, Adobe Creative Suite, Visual Design, Illustrator CC, Photoshop CC, After Effects CC, Brand Guidelines, Brand Positioning, Tone of Voice, Typography, Logo Design, Display Advertising, Trello, Creativity, Conceptualization, Rebranding, PowerPoint Templates, Marketing Materials, Collateral Design, Motion Design, Slack, Communication, Brand Books, Social Media Content, Visual Brand Guidelines, Visual Identity
Visual Designer
2023 - 2023
Osso Capital LLC
- Created the visual layout and graphic design of a slide deck presentation, including animations. The design included a templated version for any future presentation the client wanted to make.
- Made the presentation within Illustrator. Transferred the project into PowerPoint, Google Slides, and Keynote for the client, per their request to have the ability to present on different platforms.
- Created graphics and infographic reports within the presentation that effectively communicated complicated information in an easy-to-digest manner.
Technologies: Pitch Decks, Motion Graphics, Visual Design, Animation, Video Editing, Graphic Design, Illustrator CC, Photoshop CC, After Effects CC, Brand Guidelines, Brand Positioning, Tone of Voice, Typography, Logo Design, Creativity, Conceptualization, PowerPoint Templates, Marketing Materials, Squarespace, Collateral Design, Motion Design, Trello, Monday.com, Slack, Communication, Brand Books, Social Media Content, Visual Brand Guidelines
Motion Designer
2023 - 2023
Flinch Creative LLC
- Developed a high-quality 2-minute motion graphic animation communicating the Adobe and Microsoft partnership.
- Followed branding guidelines to the letter while staying committed to the client's vision.
- Fulfilled all communication needs and creativity objectives that were mentioned in the client's brief.
- Impressed the client with the deliverables, and they expressed interest in moving forward with further projects.
Technologies: Motion Design, 2D Animation, Graphic Design, Animation, Motion Graphics, Video Editing, Creative Direction, Videos, Logo Design, Adobe Photoshop, Adobe Illustrator, Marketing Design, Illustrator CC, Photoshop CC, After Effects CC, Photography, Advertising Design, Display Advertising, Creativity, Conceptualization, PowerPoint Templates, Marketing Materials, Collateral Design, Monday.com, Slack, Communication, Brand Books, Social Media Content
Senior Brand Designer
2021 - 2022
Kiru
- Led a complete rebranding for the company in a crunch, taking less time than presumed. As a result, we improved our digital presence and captured more new clients than expected.
- Achieved alliances between the marketing and the product departments, reaching agreements that enhanced the brand presence without affecting expected deadlines.
- Oversaw the work of an entire design team of ten.
Technologies: Adobe Creative Suite, Figma, Monday.com, Slack, Creative Direction, Art Direction, Landing Page Design, Videos, B2B, Email Template Design, Pitch Decks, Social Media Design, Email Design, Adobe Photoshop, Websites, Adobe Illustrator, Banner Design, Presentations, Printing Materials, Marketing Design, Merchandise, Iconography, Brochures, Presentation Design, Brand Strategy, Branding, Strategic Design, Strategy, Animation, Illustrator CC, Photoshop CC, After Effects CC, Graphic Design, Photography, Display Advertising, Advertising Design, Brand Guidelines, Brand Positioning, Tone of Voice, Typography, Packaging, Logo Design, Creativity, Conceptualization, Rebranding, PowerPoint Templates, Web Design, Marketing Materials, Squarespace, Collateral Design, Motion Design, Communication, Brand Books, Naming, Social Media Content, Nutrition & Supplements
Creative Director
2020 - 2020
New Sapiens
- Retained two crucial brands for the agency through a new agreement on deliverables and deadlines that best fit their needs and our capabilities.
- Implemented a new way of studying client concepts, reducing the processing time by 50%.
- Handled three advertising campaign projects, delivering all within the deadline.
Technologies: Adobe Creative Suite, Advertising Design, Trello, Creative Direction, Art Direction, Landing Page Design, Email Template Design, Print Design, Pitch Decks, Digital Art, Social Media Design, Email Design, Adobe Photoshop, Websites, Adobe Illustrator, Banner Design, Presentations, Marketing Design, Merchandise, Retail & Wholesale, Iconography, Brochures, Presentation Design, Brand Strategy, Branding, Strategic Design, Strategy, Illustrator CC, Photoshop CC, InDesign CC, After Effects CC, Graphic Design, Display Advertising, Brand Guidelines, Brand Positioning, Tone of Voice, Typography, Packaging, Logo Design, Figma, Creativity, Conceptualization, Rebranding, B2B, Web Design, Marketing Materials, Squarespace, Collateral Design, Motion Design, Slack, Communication, Naming, Social Media Content, Nutrition & Supplements
Digital Designer for Sony Pictures Colombia
2018 - 2019
Indexcol
- Led a social media contest that translated into new users and significant ticket sales for Hotel Transylvania 3.
- Designated as an IAB awards 2019 nominee for best digital strategy for the film, Venom.
- Delivered design solutions under strict brand guidelines and extremely tight deadlines.
Technologies: Adobe Creative Suite, Creative Direction, Art Direction, Landing Page Design, Infographics, Email Template Design, Pitch Decks, Social Media Design, Adobe Photoshop, Adobe Illustrator, Banner Design, Presentations, Marketing Design, Merchandise, Iconography, Presentation Design, Brand Strategy, Branding, Strategic Design, Strategy, Animation, Illustrator CC, Photoshop CC, InDesign CC, After Effects CC, Graphic Design, Display Advertising, Advertising Design, Brand Guidelines, Brand Positioning, Tone of Voice, Typography, Packaging, Logo Design, Creativity, Conceptualization, Rebranding, B2B, Web Design, Marketing Materials, Collateral Design, Communication, 2D Animation, Social Media Content, Nutrition & Supplements
Senior Designer
2017 - 2018
The Fable Bureau
- Oversaw the branding of the Bcha campaign "Bchangemakers" which raised more than £8,000 in the UK in 2018.
- Managed the efficient use of project budgets in the £3,000–£30,000 range.
- Led a team of three designers to develop layout, graphics, and production materials while helping clients cut costs by an average of 15%.
Technologies: Adobe Creative Suite, Email Template Design, Logo Design, Pitch Decks, Social Media Design, Email Design, Adobe Photoshop, Websites, Adobe Illustrator, Banner Design, Presentations, Marketing Design, Merchandise, Retail & Wholesale, Iconography, Brochures, Presentation Design, Branding, Strategic Design, Strategy, Animation, Illustrator CC, Photoshop CC, InDesign CC, After Effects CC, Graphic Design, Photography, Display Advertising, Advertising Design, Brand Guidelines, Brand Positioning, Tone of Voice, Typography, Packaging, Conceptualization, Rebranding, Web Design, Marketing Materials, Squarespace, Motion Design, Communication, Naming
Digital Designer
2016 - 2016
3 MINDS
- Handled all daily production for a high-volume account.
- Developed 250+ graphic design projects (catalogs, brochures, presentations).
- Produced extensive materials using Photoshop, Illustrator, and After Effects.
Technologies: Adobe Creative Suite, Digital Art, Social Media Design, Email Design, Adobe Photoshop, Websites, Adobe Illustrator, Banner Design, Presentation Design, Strategic Design, Strategy, Illustrator CC, Photoshop CC, InDesign CC, After Effects CC, Graphic Design, Photography, Display Advertising, Advertising Design, Brand Guidelines, Brand Positioning, Tone of Voice, Typography, Logo Design, Conceptualization, Printing, Squarespace, 2D Animation, Naming
Graphic Designer
2013 - 2015
Bioaccess
- Collaborated, brainstormed, and strategized with the marketing team for a wide range of materials, including the website, presentations, internal communication, newsletters, and marketing materials.
- Worked independently and cooperatively on multiple projects with the marketing team, meeting deadlines and budget constraints.
- Developed 350+ graphic design projects (ebooks, marketing material, presentations).
Technologies: Adobe Creative Suite, Art Direction, Squarespace, Landing Page Design, Email Template Design, Print Design, Social Media Design, Email Design, Adobe Photoshop, Websites, Adobe Illustrator, Presentations, Printing Materials, Merchandise, Brochures, Brand Strategy, Strategic Design, Strategy, Animation, Illustrator CC, Photoshop CC, InDesign CC, Graphic Design, Photography, Display Advertising, Advertising Design, Brand Guidelines, Brand Positioning, Tone of Voice, Typography, Packaging, Logo Design, Printing, Motion Design, 2D Animation, Naming
Web Designer
2012 - 2013
Sainet
- Designed the overall layout and aesthetic for websites.
- Developed interactive mockups of the site for client approval.
- Created visual imagery for websites and ensured that they were aligned with clients' branding.
Technologies: Adobe Creative Suite, Digital Art, Adobe Photoshop, Websites, Adobe Illustrator, Printing Materials, Illustrator CC, Photoshop CC, After Effects CC, Graphic Design, Brand Guidelines, Brand Positioning, Tone of Voice, Typography, Logo Design, Printing, Squarespace, 2D Animation
Graphic Designer
2011 - 2011
Publicaciones Comerciales
- Spearheaded the pre-press preparation of files for printing.
- Executed assignments within the relevant project deadline.
- Produced attractive and effective designs for all media.
Technologies: Adobe Creative Suite, Print Design, Adobe Photoshop, Adobe Illustrator, Printing Materials, Merchandise, Illustrator CC, Photoshop CC, After Effects CC, Graphic Design, Display Advertising, Brand Guidelines, Brand Positioning, Tone of Voice, Typography, Logo Design, Printing
Education
2016 - 2017
Master's Degree in Branding
West London University - London, United Kingdom
2007 - 2011
Bachelor's Degree in Graphic Design
Universidad del Norte - Barranquilla, Colombia
Certifications
JUNE 2024 - PRESENT
BrandCamp with Andy Stalman
Esden Business School
FEBRUARY 2020 - PRESENT
Creativity
Nogma
JUNE 2018 - PRESENT
Inbound Marketing
Hubspot
JANUARY 2015 - PRESENT
Motion Graphics
Taller de Arte Digital
FEBRUARY 2012 - PRESENT
UX Design Course (Career Foundry)
Universidad Jorge Tadeo Lozano
Skills
Tools
Photoshop CC, Illustrator CC, After Effects CC, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, InDesign CC, Trello, Slack, Adobe Firefly
Industry Expertise
Advertising, Retail & Wholesale
Platforms
Figma, Higgsfield AI
Other
Graphic Design, Photography, Display Advertising, Animation, Branding, Advertising Design, Creativity, Social Media, Logo Design, Conceptualization, Printing, Rebranding, Communication, Brand Books, Social Media Content, Naming, Brand Strategy, 2D Animation, Visual Design, Collateral Design, Motion Design, Creative Direction, Art Direction, Web Design, PowerPoint Templates, Marketing Materials, Squarespace, Landing Page Design, Videos, B2B, Infographics, Email Template Design, Pitch Decks, Social Media Design, Email Design, Websites, Banner Design, Presentations, Printing Materials, Marketing Design, Merchandise, Iconography, Brochures, Presentation Design, Strategic Design, Strategy, Marketing Campaign Design, Brand Guidelines, Brand Positioning, Tone of Voice, Typography, Visual Brand Guidelines, Visual Identity, UI Design, Monday.com, Packaging, Video Editing, Print Design, Digital Art, UX Design, Motion Graphics, Nutrition & Supplements, B2C Marketing, Midjourney, AI Agents, Editorial Design
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