Slobodan Cuic, Designer in Novi Sad, Vojvodina, Serbia
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Slobodan Cuic

Verified Expert  in Design


Novi Sad, Vojvodina, Serbia
Toptal Member Since
December 1, 2017

Slobodan has more than ten years of experience in web, mobile app design, UX, UI, branding, and design strategy. He has worked on many SaaS products in both strategy and deliverables. Slobodan is currently based in Novi Sad, Serbia and enjoys staying in touch with the latest innovations in media, technology, art, and design.


Work Experience

UX/UI and Product Designer

2020 - PRESENT
  • Worked on creating web and mobile applications for some of the world's top 4 tech companies.
  • Gathered information from stakeholders and investors in order to brainstorm and create user personas, user journeys, and wireframes.
  • Created pixel-perfect mockups for clients and helped developers to turn them into working prototypes that are later tested in real environments.
Technologies: Miro, InVision App, Adobe Illustrator, Adobe Experience Design (XD), Sketch, Adobe Photoshop

Freelance Designer

2009 - PRESENT
Freelance UI/UX Designer
  • Completed website design on more than 240 projects in all areas of expertise, such as finance, marketing, education, and many others.
  • Contributed to more than 30 application designs.
  • Developed complete strategy and wireframing process on many projects including mobile apps, web design, and decks.
Technologies: Adobe Illustrator, Sketch, InVision, Adobe Photoshop

Lead Designer | Marketing SaaS Platform

2014 - 2020
  • Designed a marketing web platform for generating leads and collecting customer data.
  • Contributed to the art direction, branding strategy, and market positioning.
  • Designed the complete rebranding for their company.
  • Created the entire user flow for their marketing SaaS application.
  • Collaborated with the development team and guided them through the entire process of website and app creation.
Technologies: UXPin, Adobe Illustrator, Sketch, InVision, Adobe Photoshop

Lead Designer

2013 - 2019
Event Logic
  • Designed a platform for creating events and conferences.
  • Developed new branding and the visual identity for their company.
  • Created user flow and wireframes for the entire application and website.
  • Completed market research and then created a strategy for brand development and market positioning.
Technologies: Adobe Illustrator, Sketch, InVision, Adobe Photoshop
2007 - 2009

Bachelor's Degree in Web & Graphic Design

Higher Education Technical School of Professional Studies - Novi Sad, Serbia


Sketch, Adobe Photoshop, InVision, Adobe Illustrator, UXPin, Terminal, Adobe Experience Design (XD), InVision App, Miro



Industry Expertise

Marketing, Banking & Finance




UX Design, Business Strategy, Web App Design, Web Design, User Experience (UX), SaaS Design, Mobile Apps, Design Systems, User Interface (UI), Project Management, Research, Visual Design, Financial UX, Wireframing, Web UX, Dashboards, Brand Development, Design Strategy, Event Organization, Information Architecture (IA), App Design, Branding, Strategy, Art Direction, Mobile App UI, UI Design, Event Planning, Community, Online Course Design

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