
Srishti Rao
Verified Expert in Design
Designer
Bengaluru, Karnataka, India
Toptal member since January 18, 2018
Making a living as a UX designer for over a decade, Srishti has crafted user experiences for several Web and Android apps as well as for enterprise software. In her career, she's done the entire project lifecycle, from user research and testing to creating user flows, wireframes, UIs, and prototypes. Srishti joined Toptal to seek out projects where she can help solve real-life problems through design.
Portfolio
Work Experience
Lead Product Designer
PhonePe
- Led the recharge and bill payment team at PhonePe. We manage the bill payment journey for different types of biller accounts. The POD has many categories, such as mobile recharge, electricity bills, FASTag recharge, brand vouchers, paying rent, etc.
- Simplified the process for the users and made it easy to complete repeat payments on a monthly basis or as per the type of biller.
- Performed an end-to-end audit of all categories in this POD and saw all the touchpoints that could reduce friction and add delight.
Senior UX Designer
Informatica
- Designed a software application for all engineers to be able to analyze logs and receive meaningful information as well as insights from it.
- Created an application design to monitor the customer accounts and track their adoption and account health details.
- Built an education portal to explain the B2B products to our users. We made learning simple with guided learning paths, and to cater to the power users, we launched certified courses.
- Created a tool to track the entire customer journey for all the new company's newly onboarded customers. This included the various teams they usually interacted with in their lifecycle and understanding the health of that customer account quickly.
UX Designer
redBus.in
- Designed a new product called CustRD which was an internal tool for the improving the offline experience with redBus.in. The project followed the entire design journey and was user-centric to the employees as well as the customers.
- Contributed to other brand assets for redBus such as brochures and online templates for ads.
Education
A2 Certification in Spanish
Instituto Hispania - Bangalore, India
Master's Degree in Design for Digital Experience
National Institute of Design - Bangalore, India
Bachelor of Engineering Degree in Computer Science
NMAMIT - Karnataka, India
Certifications
Dynamic User Experience: AJAX Design and Usability
Interaction Design Foundation
Mobile User Experience Design
Interaction Design Foundation
Information Visualization
Interaction Design Foundation
Fundamentals of Graphic Design
California Institute of the Arts via Coursera
Human-Computer Interaction
University of California, San Diego via Coursera
Skills
Tools
Adobe CC, Balsamiq Mockups, Adobe Illustrator, Balsamiq, XMind, Illustrator CC, Sketch, Axure RP Pro, InVision App
Platforms
Axure, webOS, Android, Figma, iOS
Other
Usability Heuristics, Android UI Design, Task Flows, User Flows, Information Architecture (IA), Wireframing, Paper Prototyping, Web Design, Mobile UX, Mobile Design, User Research, Enterprise Design, Information Visualization, UX Prototyping, UX Specifications, User Journeys, Web UX, Web App UX, User-centered Design (UCD), User Experience (UX), Prototyping, Dashboard Design, User Interviews, UX Design, Information Design, UX Research, Non-governmental Organizations (NGOs), UX Pattern Design, Mobile UI, Competitor Analysis & Profiling, Icon Design, Complex Application User Interfaces (UI), User Requirements, Design Guidelines, UX Flows, Spanish-English Translation, Design Systems, User Journey Maps, iOS UX Design, Mobile UI Design, Visual Design, Customer Research, Mobile App Design, Mobile UX Design, UI Design, Android Design Guidelines, Data Visualization, Graphic Design, Human-computer Interaction (HCI)
Experience
- Complex Application User Interfaces (UI) - 10 years
- Information Architecture (IA) - 10 years
- Usability Heuristics - 10 years
- Enterprise Design - 8 years
- Mobile App Design - 7 years
- User Experience (UX) - 5 years
- Prototyping - 5 years
- User Journey Maps - 3 years
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