Srishti Rao, Designer in Bengaluru, Karnataka, India
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Srishti Rao

Verified Expert  in Design

Bio

Making a living as a UX designer for over a decade, Srishti has crafted user experiences for several Web and Android apps as well as for enterprise software. In her career, she's done the entire project lifecycle, from user research and testing to creating user flows, wireframes, UIs, and prototypes. Srishti joined Toptal to seek out projects where she can help solve real-life problems through design.

Portfolio

Work Experience

Lead Product Designer

2022 - PRESENT
PhonePe
  • Led the recharge and bill payment team at PhonePe. We manage the bill payment journey for different types of biller accounts. The POD has many categories, such as mobile recharge, electricity bills, FASTag recharge, brand vouchers, paying rent, etc.
  • Simplified the process for the users and made it easy to complete repeat payments on a monthly basis or as per the type of biller.
  • Performed an end-to-end audit of all categories in this POD and saw all the touchpoints that could reduce friction and add delight.
Technologies: Figma, Android Design Guidelines

Senior UX Designer

2013 - 2022
Informatica
  • Designed a software application for all engineers to be able to analyze logs and receive meaningful information as well as insights from it.
  • Created an application design to monitor the customer accounts and track their adoption and account health details.
  • Built an education portal to explain the B2B products to our users. We made learning simple with guided learning paths, and to cater to the power users, we launched certified courses.
  • Created a tool to track the entire customer journey for all the new company's newly onboarded customers. This included the various teams they usually interacted with in their lifecycle and understanding the health of that customer account quickly.
Technologies: Balsamiq, Axure, Sketch, Adobe Illustrator

UX Designer

2012 - 2013
redBus.in
  • Designed a new product called CustRD which was an internal tool for the improving the offline experience with redBus.in. The project followed the entire design journey and was user-centric to the employees as well as the customers.
  • Contributed to other brand assets for redBus such as brochures and online templates for ads.
Technologies: Balsamiq, Adobe Illustrator

Education

2017 - 2018

A2 Certification in Spanish

Instituto Hispania - Bangalore, India

2011 - 2013

Master's Degree in Design for Digital Experience

National Institute of Design - Bangalore, India

2007 - 2011

Bachelor of Engineering Degree in Computer Science

NMAMIT - Karnataka, India

Certifications

SEPTEMBER 2017 - PRESENT

Dynamic User Experience: AJAX Design and Usability

Interaction Design Foundation

MARCH 2017 - PRESENT

Mobile User Experience Design

Interaction Design Foundation

OCTOBER 2016 - PRESENT

Information Visualization

Interaction Design Foundation

FEBRUARY 2016 - PRESENT

Fundamentals of Graphic Design

California Institute of the Arts via Coursera

AUGUST 2014 - PRESENT

Human-Computer Interaction

University of California, San Diego via Coursera

Skills

Tools

Adobe CC, Balsamiq Mockups, Adobe Illustrator, Balsamiq, XMind, Illustrator CC, Sketch, Axure RP Pro, InVision App

Platforms

Axure, webOS, Android, Figma, iOS

Other

Usability Heuristics, Android UI Design, Task Flows, User Flows, Information Architecture (IA), Wireframing, Paper Prototyping, Web Design, Mobile UX, Mobile Design, User Research, Enterprise Design, Information Visualization, UX Prototyping, UX Specifications, User Journeys, Web UX, Web App UX, User-centered Design (UCD), User Experience (UX), Prototyping, Dashboard Design, User Interviews, UX Design, Information Design, UX Research, Non-governmental Organizations (NGOs), UX Pattern Design, Mobile UI, Competitor Analysis & Profiling, Icon Design, Complex Application User Interfaces (UI), User Requirements, Design Guidelines, UX Flows, Spanish-English Translation, Design Systems, User Journey Maps, iOS UX Design, Mobile UI Design, Visual Design, Customer Research, Mobile App Design, Mobile UX Design, UI Design, Android Design Guidelines, Data Visualization, Graphic Design, Human-computer Interaction (HCI)

Experience

  • Complex Application User Interfaces (UI) - 10 years
  • Information Architecture (IA) - 10 years
  • Usability Heuristics - 10 years
  • Enterprise Design - 8 years
  • Mobile App Design - 7 years
  • User Experience (UX) - 5 years
  • Prototyping - 5 years
  • User Journey Maps - 3 years
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