Susanne Kreuz, Designer in Malmö, Sweden
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Susanne Kreuz

Verified Expert  in Design

Designer

Location
Malmö, Sweden
Toptal Member Since
July 8, 2020

Susanne contributed to digital projects in global tech companies and social startups since 2001. With a background in psychology, she knows how to ask the right questions. By immersing herself in research and analysis, Susanne ensures that products and services fit the market’s needs. Her ability to create a strong UX vision and build a strategic roadmap turns ideas into smart features even for complex solutions. Susanne loves to enable agile teams in collaborative prototyping and user testing.

Portfolio

Work Experience

Founder

2015 - PRESENT
Susanne Kreuz :: UX and Information Design
  • Collaborated and engaged with people from a wide background and with a different knowledge. My focus is on analysis, research, and testing for web and mobile apps. I spread the word about UX topics and methods in design related blogs.
  • Facilitated 3-5 day seminars and Google Design Sprints—onsite Europe and remote. My target group is an international audience of the product and graphic designers, project managers, developers, and content writers.
  • Reviewed given scenarios according to common usability heuristics for an online portal to compare service providers such as telecommunication or power suppliers and sign the best contract. For details, see the VERIVOX project in my portfolio.
  • Created hypothesis and test variants for the analytics team to run quantitative A/B testing and optimize the conversion rate of the website for the German railway transport company DB. For details, see the Deutsche Bahn project in my portfolio.
  • Designed an intuitive user interface and user-friendly interactions for a B2B Salesforce web app for the travel industry. For details, see the Kaptio project in my portfolio.
  • Trained and skilled-up a web agency's team with UX methods, guided them through the conception process, and innovated ideas for the interaction and interface design of two new mobile consumer apps. For details, see the OB//CC project in my portfolio.
  • Redesigned a mobile consumer app and invented a new concept and information architecture.
  • Identified pain points on a big telecommunication's eCommerce shop and order process with the help of an expert review. My recommendations helped product managers and concepters to improve the user experience and developers to fix bugs.
Technologies: UX Pattern Design, Information Architecture (IA), UX Strategy, Process Flows, Sketch, WordPress, High-fidelity Prototypes, Mockups, User Flows, Figma, Affinity Designer, Slack, Asana, Jira, Affinity Photo, Adobe Suite, HTML, Axure, User Experience (UX), UX Research, UX Wireframes, Design Sprints, User Validation, Quantitative Research, Research Reports, Workshops, Surveys, Journey Mapping, Innovation, Product Strategy, Web UX, Design Research, SaaS, Strategy, Instructional Design, Navigation, SharePoint, Intranets, Information Systems, Learning, Roadmaps, Empathy Mapping, Employee Experience, Digital Transformation, ServiceNow, Content Management Systems (CMS), Curriculum Design, Curriculum Development, Vendor Selection, Digital Publishing, Web App Design, Onboarding, Rapid Interactive Prototyping, SaaS Design, Dashboard Design, Web UI, Mobile UX, Mobile UI, Writing & Editing, Branding, User Behavior, System Process Mapping, Flow Diagrams, Discovery Workshops, Responsive Web Apps, Web App UX, Minimum Viable Product (MVP), Fintech, App Design, Banking & Finance, Rapid Prototyping, Mobile UX Design, Content, Quantitative User Research, Lean UX, Low-fidelity Prototypes, Software as a Service (SaaS), Axure RP Pro, UI Design, Mobile Prototypes, Interactive Prototypes, UX Prototyping, Planning, Content Marketing, Task Flows, Customer Research, Customer Analysis, Business Requirements, System Requirements, Requirements & Specifications, Client Interviews, Customer Interviews, Scrum, Product Journeys, Data Analysis, Shopper Journeys, Business Analysis, Design Guidelines, Product Requirements Documentation (PRD), Online Surveys, Kanban, Story Mapping, Heuristic Evaluation, Heuristic Analysis, Click Dummies, Training, Workshop Facilitation, User Interface (UI), Material Design, Digital Product Design, Stakeholder Management, Complex Application User Interfaces (UI), B2B, Web App UI, Content Strategy, Sitemaps, Team Leadership, Process Optimization, UX Mentoring, Competitive Analysis, Market Research & Analysis, Usertesting.com, Market Research, eCommerce UX

Senior UX Designer

2019 - 2021
BORM-Informatik AG, Switzerland
  • Introduced human-centered design and facilitated collaborative workshops such as Google Design Sprint to make non-designers quickly familiar with iterative prototyping and testing and build the ERP and CAD system according to the user's needs.
  • Defined an end-to-end process so that UX activities fit into agile development sprints. Invented the "BORM to be wild" slogan and logo to communicate and brand all UX design activities in a smart way.
  • Trained customer project leads and developers in customer-centricity and provided best practices on how to create scenarios, business workflows, and processes based on storytelling and sketching.
  • Analyzed the usability of shipped features and reviewed the existing UX and UI design against common usability heuristics and UX and UI design standards. Identified and prioritized issues and proposed solutions and fixes.
  • Discovered personas, use cases, and user stories with the help of interviewing business experts and partners, competitor analysis, and market research.
  • Discussed and prioritized requirements with the product manager and my development team. Created epics and user stories in Jira and refined stories regularly by breaking content into smaller tasks to plan sprints and develop features accordingly.
  • Ideated solutions, and prototyped and tested flows and interactions for a new digital creditor workflow that supports Swiss QR codes. The paperless process enables accountants, project leads, and managing directors to control and pay invoices.
  • Developed the BORM UX vision, created a UX strategy, and built a goal-oriented roadmap. Provided five guiding principles to unify the design of all products and devices, and guarantee one consistent and seamless user experience.
  • Involved partners from the timber industry in the early stage of the product design process and validated design ideas by user testing of comic style concepts, user flows, and wireframes. Moderated (remote) usability tests of interactive prototypes.
  • Invented a project poster with a structured approach, addressing problem-oriented questions to identify user groups, their needs, and tasks. The goal was to ensure that business requirements were user-centered, transparent, and understood.
Technologies: UX Pattern Design, UX Strategy, Process Flows, UX Prototyping, Interactive Prototypes, High-fidelity Prototypes, Mockups, UI Design, Paper Prototyping, Miro, User Flows, Teams, Microsoft, Slack, Confluence, Jira, Affinity Designer, Balsamiq, Axure, User Experience (UX), UX Research, Mobile Design, UX Wireframes, Design Sprints, User Validation, Quantitative Research, Research Reports, Workshops, Surveys, Journey Mapping, Innovation, Product Strategy, Web UX, Design Research, Strategy, Navigation, Intranets, Information Systems, Learning, Roadmaps, Empathy Mapping, Employee Experience, Digital Transformation, Vendor Selection, Web App Design, Rapid Interactive Prototyping, Dashboard Design, Mobile UX, Mobile UI, Writing & Editing, Branding, User Behavior, System Process Mapping, Flow Diagrams, Discovery Workshops, Responsive Web Apps, Minimum Viable Product (MVP), Mobile App Design, App Design, Rapid Prototyping, User Interface (UI), Mobile UX Design, Quantitative User Research, Low-fidelity Prototypes, Software as a Service (SaaS), Axure RP Pro, Mobile Prototypes, Planning, Task Flows, Customer Research, Customer Analysis, Business Requirements, Requirements & Specifications, Client Interviews, Customer Interviews, Product Journeys, Data Analysis, Business Analysis, Design Guidelines, Product Requirements Documentation (PRD), Online Surveys, Kanban, Story Mapping, Heuristic Evaluation, Heuristic Analysis, Click Dummies, Training, Workshop Facilitation, Material Design, Digital Product Design, Stakeholder Management, Complex Application User Interfaces (UI), B2B, Web App UI, Sitemaps, Team Leadership, Process Optimization, UX Mentoring, Competitive Analysis, Market Research & Analysis, Market Research

UX Researcher

2018 - 2019
Crowdhouse AG, Zurich, Switzerland
  • Created interview guidelines and conducted qualitative interviews with people selling real estate, such as private house owners, semi-professional investors, and professional brokers.
  • Set up in-house and remote usability tests for people selling real estate. Applied guerrilla methods and conducted hallway tests with internal colleagues to collect feedback on the relaunched website.
  • Recruited end-users to learn about the Swiss real estate market through customer-facing events and a landing page. Worked together with an external agency to recruit test users for persona interviews.
  • Facilitated workshops with the product owner and my squad team to ideate new features for the web platform. Collected assumptions and hypotheses to write user stories and create the product roadmap.
  • Created reports to share my research findings and presented insights to the English-speaking product team. Translated content and helped to build a bridge with the Swiss German-speaking business team.
  • Gathered information from stakeholders and created a customer journey of private people selling a multi-apartment house.
  • Developed a process to integrate user research activities into my squad team's agile UX design process and roll out in the company.
  • Discovered and tested research tools to professionally manage the user research pool and researcher's activities.
Technologies: Research Synthesis, Google Sheets, Google Docs, Dovetail, Lookback, Slack, Asana, Axure, User Experience (UX), UX Research, User Validation, Quantitative Research, Research Reports, Workshops, Surveys, Journey Mapping, Innovation, Product Strategy, Web UX, Design Research, Strategy, Roadmaps, Empathy Mapping, Digital Transformation, ServiceNow, Web App Design, Onboarding, Web UI, Investing, Writing & Editing, User Behavior, System Process Mapping, Flow Diagrams, Web App UX, Minimum Viable Product (MVP), Fintech, App Design, Lean UX, Low-fidelity Prototypes, Software as a Service (SaaS), Planning, Customer Research, Customer Analysis, Client Interviews, Customer Interviews, Lean Development, Data Analysis, Lean Research, Business Analysis, Real Estate, Kanban, Portals, Stakeholder Management, Web App UI, Process Optimization, Competitive Analysis, Market Research & Analysis, Market Research

Senior Information Developer

2013 - 2015
SAP SE, Walldorf/Baden, Germany
  • Innovated user assistance and created a proof of concepts with my products and innovations team. Worked closely with product owners, UX design strategists, and business data analysts in an agile environment to match people's needs and expectations.
  • Designed an additional layer that integrates contextual help on the SaaS UI to support users best after discovering that people struggled when using web apps built on SAP HANA Cloud.
  • Managed a team of information developers located in Germany, the UK, and Canada, while the agile development teams were located around the globe.
  • Created a workstream in Jira and contributed the know-how to an internal wiki to exchange information and make decisions transparent while communicating with people across many cultures and time zones.
  • Defined the terminology, reviewed UI texts, and created online help. I migrated content to XML and restructured topics and guides according to the new information architecture and authoring guidelines.
  • Created and published several case studies about UX design, strategy, and design thinking methods on their website.
Technologies: Information Architecture (IA), Balsamiq Mockups, Software as a Service (SaaS), Process Flows, UX Prototyping, Paper Prototyping, Miro, Story Mapping, User Flows, IXIASOFT, Microsoft Office, Adobe Photoshop, Balsamiq, XML, SAP, User Experience (UX), Content, User Validation, Workshops, Surveys, Innovation, Product Strategy, Web UX, SaaS, Instructional Design, Navigation, SharePoint, Intranets, Information Systems, Learning, Roadmaps, Empathy Mapping, Employee Experience, Digital Transformation, Publishing, Curriculum Design, Curriculum Development, Vendor Selection, Digital Publishing, Curriculum Development & Delivery, SaaS Design, Dashboard Design, Web UI, Writing & Editing, User Behavior, System Process Mapping, Flow Diagrams, Web App UX, Fintech, App Design, Banking & Finance, Lean UX, Low-fidelity Prototypes, Planning, Customer Research, Customer Analysis, Business Requirements, System Requirements, Requirements & Specifications, Client Interviews, Customer Interviews, Scrum, Product Journeys, Business Analysis, Design Guidelines, Product Requirements Documentation (PRD), Kanban, Portals, Digital Product Design, Stakeholder Management, Complex Application User Interfaces (UI), B2B, Web App UI, Content Strategy, Sitemaps, Team Leadership, Process Optimization

Founder

2003 - 2013
Edox Technical Communication, Heidelberg, Germany
  • Documented complex business software for global companies such as SAP, their partners, and customers. I created structured content according to the user's goals and applied a personalized, conversational communication style.
  • Helped product and development teams remotely and onsite to improve their documentation deliverables and processes. I have tested, chosen, and implemented many content management systems to automate online publishing.
  • Contributed with content to large websites and supported relaunch projects by simplifying the language and navigation. I created marketing material for newsletters and landing pages.
  • Strengthened relationships with journalists and discovered new media channels. I helped to grow the market for products such as INGRADA, a geographical information system for professionals and citizens.
  • Interviewed stakeholders and researched information about digital products and trends. My articles and advertorials have regularly been published in print and online, in special interest magazines and web portals.
Technologies: Information Architecture (IA), WordPress, Adobe Illustrator, User Flows, Content Management Systems (CMS), Microsoft PowerPoint, Adobe InDesign, Adobe Photoshop, XML, Microsoft Word, User Experience (UX), Instructional Design, Navigation, Roadmaps, Empathy Mapping, Publishing, Curriculum Design, Curriculum Development, Vendor Selection, Digital Publishing, Curriculum Development & Delivery, Writing & Editing, User Behavior, System Process Mapping, Flow Diagrams, Fintech, Content, Planning, Content Marketing, SEO Content, Customer Analysis, Requirements & Specifications, Client Interviews, Customer Interviews, Scrum, Business Analysis, Portals, Stakeholder Management, Complex Application User Interfaces (UI), B2B, Web App UI, Content Strategy, Sitemaps, Process Optimization

Technical Writer Software

2001 - 2003
ibo Software GmbH Wettenberg, Germany
  • Documented business software for different target groups such as end-users and consultants. Created and published online help and manuals, FAQs, installation guides, and release notes.
  • Worked closely with business and end-users from the industry to define the terminology and information architecture. Consulted translators to ensure a good match with other languages.
  • Developed a style guide for authors to ensure consistency in wording and brand language.
  • Explored several content management systems to transform the authoring process from print to online publishing and created a SWOT analysis to choose the best.
  • Created training material and reference cards for key users in the financial industry.
Technologies: Information Architecture (IA), Process Flows, Adobe Illustrator, User Flows, Adobe Photoshop, Adobe InDesign, Microsoft Office, XML, User Experience (UX), Instructional Design, Navigation, Employee Experience, Publishing, Curriculum Design, Curriculum Development, Digital Publishing, Curriculum Development & Delivery, Writing & Editing, User Behavior, System Process Mapping, Flow Diagrams, Banking & Finance, Content, Planning, Content Marketing, System Requirements, B2B, Process Optimization
1995 - 1998

Master's Degree in Art History, Psychology, European Ethnology

Philipps University - Marburg, Germany

1989 - 1994

Coursework in Art History, Psychology

Justus Liebig University - Gießen, Germany

MAY 2015 - PRESENT

UX Designer

CareerFoundry, Berlin, Germany

FEBRUARY 2002 - PRESENT

Technical Writer

Technical Academy, Esslingen, Germany

FEBRUARY 2001 - PRESENT

Publishing Assistant/Marketing

Klett WBS, Frankfurt, Germany

Tools

Microsoft Office, Google Docs, Google Sheets, Confluence, Miro, Balsamiq Mockups, Figma, Axure RP Pro, Jira, Asana, Slack, Balsamiq, Lookback, Prototyping on Paper (POP), Usertesting.com, Microsoft PowerPoint, Affinity Photo, Affinity Designer, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Microsoft Word, Sketch, Optimizely

Platforms

Adobe Suite, Microsoft, Axure, Salesforce, Mobile, WordPress, SharePoint, Dovetail

Industry Expertise

Banking & Finance, Real Estate

Languages

XML, HTML

Other

SaaS Design, eCommerce, Hypothesis Testing, Iterative Design, Planning, Product Discovery, Requirements, Product Vision, Kanban, Scrum, Content Management Systems (CMS), UX Audits, Remote Usability Testing, Expert Reviews, Portals, Heuristic Analysis, Heuristic Evaluation, User Feedback, Software as a Service (SaaS), Low-fidelity Mockups, Process Flows, Screenflows, Design Validation, Personalization, Cognitive Walkthroughs, Conceptual Design, Training, UX Strategy, Qualitative Research, Story Mapping, UX Workshops, Research Synthesis, User Flows, Training & Training Content Development, Information Architecture (IA), UX Design, Google Design Sprints, User Research, Content Strategy, SEO Content, Usability, Remote Work, User Testing, Usability Testing, Remote User Testing, Lean UX, Lean Research, Lean Development, Agile, Agile UX, Agile Transformation, Agile Software Development, Agile Project Management, Human-centered Design (HCD), User-centered Design (UCD), Service Design, Design Thinking, A/B Testing, User Stories, Task Flows, Wireframing, Style Guides, Usability Guidelines, Guidelines, Low-fidelity Prototypes, High-fidelity Prototypes, Customer Research, Customer Analysis, Journey Mapping, User Journey Maps, Shopper Journeys, Product Journeys, Personas, User Personas, User Requirements, Business Requirements, System Requirements, Requirements & Specifications, Analysis, UX Analysis, Data Analysis, Interviewing, Interviews, User Interviews, Stakeholder Interviews, Client Interviews, Customer Interviews, User Journeys, User Experience (UX), Content Marketing, Prototyping, Paper Prototyping, Workshop Facilitation, UX Research, Quantitative User Research, Ideation, Ideation Workshops, Product Design, Design Workshops, Customer Journeys, CX Strategy, Customer Experience, Qualitative Reports, Customer Discovery, Research, Persona Design, Design Systems, Content, Mobile Design, UX Wireframes, Design Sprints, User Validation, Quantitative Research, Research Reports, Workshops, Surveys, Innovation, Product Strategy, Web UX, Design Research, SaaS, Strategy, Instructional Design, Navigation, Intranets, Information Systems, Learning, Roadmaps, Empathy Mapping, Employee Experience, Digital Transformation, Publishing, Curriculum Design, Curriculum Development, Vendor Selection, Digital Publishing, Curriculum Development & Delivery, Web App Design, Onboarding, Rapid Interactive Prototyping, Dashboard Design, Web UI, Mobile UX, Mobile UI, Writing & Editing, User Behavior, System Process Mapping, Flow Diagrams, Discovery Workshops, Responsive Web Apps, Web App UX, Minimum Viable Product (MVP), Fintech, App Design, Rapid Prototyping, Mobile UX Design, Digital Product Design, Stakeholder Management, Complex Application User Interfaces (UI), B2B, Web App UI, Sitemaps, Process Optimization, UX Mentoring, Competitive Analysis, Market Research & Analysis, Market Research, eCommerce UX, SAP, IXIASOFT, Teams, UI Design, Click Dummies, Interaction Design (IxD), Conversion Rate Optimization (CRO), Apps, POP, UX Pattern Design, Jobs to be Done (JTBD), Mockups, Design Guidelines, Mobile Prototypes, Interactive Prototypes, Product Requirements Documentation (PRD), Business Analysis, Online Surveys, UX Prototyping, User Surveys, Visual Design, Mobile App Design, ServiceNow, Investing, Branding, User Interface (UI), Material Design, Team Leadership, Notion, Gravity Forms

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