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Susanne Kreuz, Designer in Malmö, Sweden
Susanne Kreuz

Designer in Malmö, Sweden

Member since July 8, 2020
Susanne contributed to digital projects in global tech companies and social startups since 2001. With a background in psychology, she knows how to ask the right questions. By immersing herself in research and analysis, Susanne ensures that products and services fit the market’s needs. Her ability to create a strong UX vision and build a strategic roadmap turns ideas into smart features even for complex solutions. Susanne loves to enable agile teams in collaborative prototyping and user testing.
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Portfolio

Digital Design
Digital Design
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Employment

  • Founder

    2015 - PRESENT
    Susanne Kreuz :: UX and Information Design
    • Collaborated and engaged with people from a wide background and with a different knowledge. My focus is on analysis, research, and testing for web and mobile apps. I spread the word about UX topics and methods in design related blogs.
    • Facilitated 3-5 day seminars and Google Design Sprints—onsite Europe and remote. My target group is an international audience of the product and graphic designers, project managers, developers, and content writers.
    • Reviewed given scenarios according to common usability heuristics for an online portal to compare service providers such as telecommunication or power suppliers and sign the best contract. For details, see the VERIVOX project in my portfolio.
    • Created hypothesis and test variants for the analytics team to run quantitative A/B testing and optimize the conversion rate of the website for the German railway transport company DB. For details, see the Deutsche Bahn project in my portfolio.
    • Designed an intuitive user interface and user-friendly interactions for a B2B Salesforce web app for the travel industry. For details, see the Kaptio project in my portfolio.
    • Trained and skilled-up a web agency's team with UX methods, guided them through the conception process, and innovated ideas for the interaction and interface design of two new mobile consumer apps. For details, see the OB//CC project in my portfolio.
    • Redesigned a mobile consumer app and invented a new concept and information architecture.
    • Identified pain points on a big telecommunication's eCommerce shop and order process with the help of an expert review. My recommendations helped product managers and concepters to improve the user experience and developers to fix bugs.
    Technologies: UX Pattern Design, Information Architecture (IA), UX Strategy, Process Flows, Sketch, WordPress, High-fidelity Prototypes, Mockups, User Flows, Figma, Affinity Designer, Slack, Asana, Jira, Affinity Photo, Adobe Suite, HTML, Axure, User Experience (UX), UX Research, UX Wireframes, Design Sprints, User Validation, Quantitative Research, Research Reports, Workshops, Surveys, Journey Mapping, Innovation, Product Strategy, UX, Web UX, Design Research, SaaS, Strategy, Instructional Design, Navigation, SharePoint, Intranets, Information Systems, Learning, Roadmaps, Empathy Mapping, Employee Experience, Digital Transformation, ServiceNow, Content Management Systems (CMS), Curriculum Design, Curriculum Development, Vendor Selection, Digital Publishing, Web App Design, Onboarding, Rapid Interactive Prototyping, SaaS Design, Dashboard Design, Web UI, Mobile UX, Mobile UI, Writing & Editing, Branding, User Behavior, System Process Mapping, Flow Diagrams, Discovery Workshops, Responsive Web Apps, Web App UX, Minimum Viable Product (MVP), Fintech, App Design, Banking & Finance, Rapid Prototyping, Mobile UX Design, Content, Quantitative User Research, Lean UX, Low-fidelity Prototypes, Software as a Service (SaaS), Axure RP Pro, UI Design, Mobile Prototypes, Interactive Prototypes, UX Prototyping, Planning, Content Marketing, Task Flows, Customer Research, Customer Analysis, Business Requirements, System Requirements, Requirements & Specifications, Client Interviews, Customer Interviews, Scrum, Product Journeys, Data Analysis, Shopper Journeys, Business Analysis, Design Guidelines, Product Requirements Documentation (PRD), Online Surveys, Kanban, Story Mapping, Heuristic Evaluation, Heuristic Analysis, Click Dummies, Training, Workshop Facilitation, UI, Material Design, Digital Product Design, Stakeholder Management, Complex Application User Interfaces (UI), B2B, Web App UI, Content Strategy, Sitemaps, Team Leadership, Process Optimization, UX Mentoring

  • Senior UX Designer

    2019 - 2021
    BORM-Informatik AG, Switzerland
    • Introduced human-centered design and facilitated collaborative workshops such as Google Design Sprint to make non-designers quickly familiar with iterative prototyping and testing and build the ERP and CAD system according to the user's needs.
    • Defined an end-to-end process so that UX activities fit into agile development sprints. Invented the "BORM to be wild" slogan and logo to communicate and brand all UX design activities in a smart way.
    • Trained customer project leads and developers in customer-centricity and provided best practices on how to create scenarios, business workflows, and processes based on storytelling and sketching.
    • Analyzed the usability of shipped features and reviewed the existing UX and UI design against common usability heuristics and UX and UI design standards. Identified and prioritized issues and proposed solutions and fixes.
    • Discovered personas, use cases, and user stories with the help of interviewing business experts and partners, competitor analysis, and market research.
    • Discussed and prioritized requirements with the product manager and my development team. Created epics and user stories in Jira and refined stories regularly by breaking content into smaller tasks to plan sprints and develop features accordingly.
    • Ideated solutions, and prototyped and tested flows and interactions for a new digital creditor workflow that supports Swiss QR codes. The paperless process enables accountants, project leads, and managing directors to control and pay invoices.
    • Developed the BORM UX vision, created a UX strategy, and built a goal-oriented roadmap. Provided five guiding principles to unify the design of all products and devices, and guarantee one consistent and seamless user experience.
    • Involved partners from the timber industry in the early stage of the product design process and validated design ideas by user testing of comic style concepts, user flows, and wireframes. Moderated (remote) usability tests of interactive prototypes.
    • Invented a project poster with a structured approach, addressing problem-oriented questions to identify user groups, their needs, and tasks. The goal was to ensure that business requirements were user-centered, transparent, and understood.
    Technologies: UX Pattern Design, UX Strategy, Process Flows, UX Prototyping, Interactive Prototypes, High-fidelity Prototypes, Mockups, UI Design, Paper Prototyping, Miro, User Flows, Teams, Microsoft, Slack, Confluence, Jira, Affinity Designer, Balsamiq, Axure, User Experience (UX), UX Research, Mobile Design, UX Wireframes, Design Sprints, User Validation, Quantitative Research, Research Reports, Workshops, Surveys, Journey Mapping, Innovation, Product Strategy, UX, Web UX, Design Research, Strategy, Navigation, Intranets, Information Systems, Learning, Roadmaps, Empathy Mapping, Employee Experience, Digital Transformation, Vendor Selection, Web App Design, Rapid Interactive Prototyping, Dashboard Design, Mobile UX, Mobile UI, Writing & Editing, Branding, User Behavior, System Process Mapping, Flow Diagrams, Discovery Workshops, Responsive Web Apps, Minimum Viable Product (MVP), Mobile App Design, App Design, Rapid Prototyping, User Interface (UI), Mobile UX Design, Quantitative User Research, Low-fidelity Prototypes, Software as a Service (SaaS), Axure RP Pro, Mobile Prototypes, Planning, Task Flows, Customer Research, Customer Analysis, Business Requirements, Requirements & Specifications, Client Interviews, Customer Interviews, Product Journeys, Data Analysis, Business Analysis, Design Guidelines, Product Requirements Documentation (PRD), Online Surveys, Kanban, Story Mapping, Heuristic Evaluation, Heuristic Analysis, Click Dummies, Training, Workshop Facilitation, UI, Material Design, Digital Product Design, Stakeholder Management, Complex Application User Interfaces (UI), B2B, Web App UI, Sitemaps, Team Leadership, Process Optimization, UX Mentoring
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Education

  • Master's Degree in Art History, Psychology, European Ethnology
    1995 - 1998
    Philipps University - Marburg, Germany
  • Coursework in Art History, Psychology
    1989 - 1994
    Justus Liebig University - Gießen, Germany

Certifications

  • UX Designer
    MAY 2015 - PRESENT
    CareerFoundry, Berlin, Germany
  • Technical Writer
    FEBRUARY 2002 - PRESENT
    Technical Academy, Esslingen, Germany
  • Publishing Assistant/Marketing
    FEBRUARY 2001 - PRESENT
    Klett WBS, Frankfurt, Germany

Experience

Tools

Location

Malmö, Sweden

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