Ting-Yu Chen
Verified Expert in Design
Designer
Amsterdam, Netherlands
Toptal member since March 6, 2022
Ting is a product and UX designer with 10+ years of experience in service design, product strategy, and UX/UI design. She’s partnered with nearly 30 leading companies across the tech, retail, eCommerce, and travel sectors. Her entrepreneurial background includes launching seven ventures and earning four major design awards. Now, Ting focuses on supporting businesses in Asia and Europe, particularly those advancing sustainability and embracing emerging technologies.
Portfolio
AI-powered Artwork Curation Tool
VUI Vision Evaluation Tool
Energy Engineer Project Management Tool
Experience
- Figma - 10 years
- User Journeys - 10 years
- Product Design - 10 years
- Aircraft & Airlines - 10 years
- UX Strategy - 10 years
- Miro - 10 years
- User Experience (UX) - 10 years
- UX Design - 10 years
Tools
- Miro
Work Experience
Principal Product Designer
Lufthansa
- Established a unified channel app experience across Lufthansa Group airlines.
- Pioneered generative AI-powered travel assistance for Lufthansa Group.
- Redefined the end-to-end digital passenger journey.
Design Director, Founder
Weer Travel Rental
- Identified a €3 billion market opportunity with 70% visitor signups.
- Became finalists in Startupbootcamp’s sustainability cohort (sub-3% acceptance rate).
- Secured affiliations with hotels, airports, Nudge Impact Tank, and Erasmus fellowship.
Senior Product & Service Designer
Rituals
- Boosted in-store sales by 19% and membership signup rates by 14% through a redesign.
- Streamlined 17 systems into a single tool, benefiting 10,000+ employees globally.
- Contributed to a 22% eCommerce growth (€56.67 million) with omnichannel design solutions.
Senior UI/UX Designer
Gategroup
- Created the new digital business product during COVID-19 crisis with a potential $150 million in revenue.
- Delivered a complete design system for iOS, Android, and the web to support scalable growth.
- Launched operations in Zurich, London, and Amsterdam two weeks ahead of schedule.
Senior Product & Service Designer
Accenture
- Facilitated 30+ design sprints, converting 10+ MVPs into full product developments for top brands like Heineken, Shell, KLM, Vodafone Ziggo, and Philips.
- Supported 10+ sales pitches and RFPs, achieving an 80% buy-in rate for second engagements.
- Contributed to the growth of the most popular department in the company as the founding member of the Mobgen Lab.
- Designed for ALDI, Aliander, APG, Arcadis, B/E Aerospace, Boeing, BMW, Canon, European Commission, Essent, Google, Gategroup, GrandVision, Heineken, KLM, KPN, Liander, Nuon, PVH, Red Bull, Schiphol, Shell, SkyTeam, Smartify, and VodafoneZiggo.
Product Design Engineer
Boeing
- Expanded galley workspace by 60% and increased toilet legroom by 6 cm.
- Secured stakeholder buy-in and MVP budget, pitched in front of Boeing’s Director.
- Earned seven US patents and won a Crystal Cabin Award, graduating with a 9 out of 10 score.
Education
Master of Science in Integrated Product Design
TU Delft - Delft, The Netherlands
Bachelor's Degree in Industrial Product Design
Shih Chien University - Taipei, Taiwan
Certifications
LauncHER Role Model
Erasmus Centre for Entrepreneurship
Accelerator Founder Class 2023
Startupbootcamp
Think Tank Wildcard Sustainability
Nudge Think Tank
Certified Scrum Product Owner
Scrum Alliance
Google UX Certification
Skills
Tools
Sketch, Miro, Adobe Illustrator, Adobe Photoshop, SketchUp, Rhinoceros 3D, Jira, Confluence, Slack, Adobe Premiere Pro, FigJam, SOLIDWORKS, Cinema 4D, KeyShot
Platforms
Figma, Adobe Suite, Contentful, Microsoft
Industry Expertise
Aircraft & Airlines, Food
Other
Product Design, eCommerce, Web Design, User Experience (UX), User Interface (UI), Design Thinking, UX Strategy, UX Design, User Flows, UX Audits, User Journeys, User Engagement, UI Design, Digital Project Management, App Design, Responsive Web Design (RWD), Visualization Design, Visual Design, UX Branding, Leadership, Food Ordering, Advertising Design, Augmented Reality (AR), Computer Vision, AR Interfaces, Service Design, Google Design Sprints, User Research, Prototyping, UX Research, Design Workshops, MVP Design, 2D Games, Game Plans, Responsive UI, Framer, Squarespace, Theydo, ChatGPT, Generative Artificial Intelligence (GenAI), VR Design, 3D CAD, Scrum Master, Product Owner, Impact Analysis, Elevator Pitches, Pitch Decks, Pitch Deck Design, Public Speaking, Business Strategy, Financial Design, UX Mentoring, Mentorship, Entrepreneurship, Business Coaching
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