Owner and Creative Director
2019 - PRESENT
Happy Awesome Studios
- Designed a website for students and parents to receive financial aid info, grants, and scholarships. Did UI design, Figma prototyping, and UX wireframes.
- Edited over a year's worth of vlogs for a major trade-show company. Also created digitally animated signage for Las Vegas events.
- Produced and edited over 100 videos, including entertainment, corporate finance, marketing, travel, and product videos.
- Produced dozens of social media campaigns using motion graphics, text, and video.
- Designed promotional materials, branding collateral, and device UI, using Figma for a medical hardware company. Also designed and built their website using Webflow.
- Finished the UX design for a national seminar provider who needed to upgrade their marketing and eCommerce websites.
- Developed character illustrations and branded motion graphics and visual designs for company website and client projects.
Technologies: Figma, After Effects CC, Adobe Premiere Pro, Photoshop CC, Illustrator CC, Webflow, UX Design
Lead Instructor
2017 - 2021
General Assembly
- Taught User Experience Design Immersive course to various cohorts of about 30 students each time. The classes lasted eight hours, five days a week, for three months.
- Acted as a subject-matter expert (SME) for graduating students who were almost ready to bring their portfolio out into the world.
- Conducted teaching part-time classes in UX design synchronously via a remote classroom.
- Taught a class on digital product management, basically how to turn an idea into a product.
- Led moderated panel discussions on UX and visual design topics for live and remote audiences.
Technologies: Figma, Sketch, Adobe Experience Design (XD), Adobe CC, InVision
Digital Media Director
2017 - 2019
High Times
- Quadrupled audience size in a year by creating and marketing unique content, including video, news, and events.
- Established and managed a team of designers and videographers, creating websites, apps, and videos.
- Headed social media projects. Increased subscription for our content on Facebook, YouTube, Instagram, and Twitter.
- Launched an eCommerce offering, established digital advertising practices, and improved SEO and customer conversions.
- Produced over 100 short documentaries for online and OTT distribution.
Technologies: WordPress, Adobe CC, Adobe Premiere Pro, UX Design, Motion Graphics, Figma, Sketch
Director of User Experience
2015 - 2017
Sinclair Broadcast Group
- Directed designers and developers to create next-generation TV and media experiences for the web, mobile, OTT, and VR.
- Designed, architected, built, and released numerous products, including our own content and asset management system for media and broadcast companies. Oversaw all UX, product design, and visual design activities.
- Increased efficiencies by onboarding all 163 TV stations to the UX director's custom platform I designed.
- Launched and managed the corporate website while interfacing with executives from each of our markets.
- Produced web designs and completed website for financial sector division of Sinclair. We launched a website for this financial investment group.
Technologies: Illustrator CC, Photoshop CC, Sketch, Figma, Adobe Premiere Pro, After Effects CC, Motion Graphics, Graphic Design, Over-the-top Content (OTT), Product Management, Product Design
Creative Director
2009 - 2016
A.R.O. Inc.
- Managed internal design and UX teams for A.R.O., a Paul Allen and Vulcan Ventures mobile software company. I also supervised external freelancers and agencies.
- Headed product planning and UI/UX initiatives with devs, QA, marketing, and ownership.
- Produced, directed, and edited video and animation projects.
- Created and delivered presentations to executives, customers, and industry events.
- Designed the UI and UX and launched iOS, Android, Windows 8, Windows Phone, and Kindle apps.
- Produced documentation and presentation materials for the venture capital division. We supported the investor team, fintech group, and other core teams involved in mergers and acquisitions.
- Led branding, illustration, and video projects.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Premiere Pro, InVision, Balsamiq, After Effects CC
Managing Director
2007 - 2009
Aquent Digital Studios
- Developed SOWs, project plans, and resource allocation plans for Aquent, one of the largest staffing and project companies in the world.
- Oversaw teams of designers, videographers, and editorial staff completing dozens of projects per year.
- Coordinated projects with numerous global offices.
- Trained staff from various offices in process, systems, and design software.
- Delivered for clients such as Microsoft, Target, Capital One, T-Mobile, and Procter & Gamble.
Technologies: Adobe After Effects, Adobe CC, Adobe Photoshop, Adobe Premiere Pro, Adobe Illustrator, Sketch
President and Founding Partner
2001 - 2007
Lux Worldwide
- Founded and led this 35-person design and development agency. Landed millions of dollars worth of work via business-development efforts, proposal writing, and client presentations.
- Mentored teams and cultivated company culture. Launched the small London office.
- Streamlined production of websites, CDs, multimedia, and printed materials.
- Led information architecture engagements and UX with corporate clients.
- Worked with clients such as Microsoft, AOL, Safeco, T-Mobile, Washington State, and Boeing.
- Communicated with clients to establish branding, illustration approach, infographics, and character designs.
Technologies: InVision, Sketch, Adobe CC, Photoshop CC, Illustrator CC, InDesign CC
Owner | Creative Director
1996 - 2000
The Mountain Zone
- Established the business model and strategy and grew the company to over 100 employees.
- Developed the programming strategy to achieve an award-winning content, community, and commerce mix. Headed internal initiatives to build a CMS, ad engine, and eCommerce tools.
- Shot video, edited photos, wrote articles, and carried gear up mountains. Orchestrated live satellite-to-web coverage of multiple Mt. Everest expeditions, blending sponsorship, editorial, and commerce with social media.
- Pioneered sports coverage for the web before the age of broadband. Partnered with ESPN, Vans Shoes, and Warren Miller Entertainment to produce co-branded, syndicated entertainment. Eventually sold to a public company.
- Edited videos using Adobe Premiere and other early video tools.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop, Web UX
Website Production Case Studies
App Design, Creative Direction, and Website Production for Global Software Company
Sinclair Broadcast Digital Media, Apps, Websites, and Software
Short Videos for Digital Content Marketing
Illustration Portfolio
Motion Graphics and Videos for Social Media Marketing Campaigns
