Tricia Principe
Verified Expert in Design
Designer
Miami, FL, United States
Toptal member since April 21, 2020
Tricia is a highly skilled and reliable designer with more than 10 years of experience in design, user interface, user experience, and visual identity. She has led projects for clients such as Samsung, EXOS, Indeed, Lincoln Property Company, and E-ZPass. Tricia creates innovative design solutions that are intuitive and engaging. She is an excellent communicator and highly efficient in everything she does.
Portfolio
Kinestral Technologies and Halio Glass
Work Experience
Manager and Graphic Designer
Principe Design, LLC
- Collaborated with companies, from startups to multimillion-dollar businesses, to build and grow their brand presence.
- Created brand identities and standard guides for clients such as Samsung, EXOS, Indeed, Lincoln Property Company, Kaiser Permanente, UC Berkeley, Sunbit, Kinestral Technologies, Drinkworks, RE/MAX and Launch Real Estate, Pink Petro, and Zunum Aero.
- Guided clients through the user-centered design process from product concept to launch and contributed to web and app-related projects.
- Advised development teams on how to best implement UI and UX solutions.
Design Lead (UX Designer)
RevolutionParts, Inc.
- Led the company's design and creative department, collaborating closely with the development team to execute solutions.
- Created user interface designs across web and mobile platforms.
- Drove the redesign, testing, and launch of RevolutionPart's eCommerce checkout flow.
- Built the interaction and UX design strategy behind the platform's administration panel.
- Designed an app that enables customers to increase sales on their eCommerce platforms.
- Created presentations and pitched design solutions to the team.
Graphic Designer
Stoller Design Group
- Produced digital catalogs for Samsung Semiconductor products.
- Designed Samsung product ads and marketing materials.
- Created conference materials for healthcare company Kaiser Permanente's Annual Delegate Conference, including conference branding, digital and print programs, postcards, environmental graphics, t-shirts, and bags.
- Produced event collateral and marketing campaigns for various clients such as The SEVA Foundation, The Urban School of San Francisco, and UC Berkley.
Graphic Designer
55 Degrees Ltd.
- Served as a member of The Riverside Museum design team and the project team that delivered 116 digital displays. This hyper-modern museum has a collection of historic vehicles and state-of-the-art interactive displays.
- Created an interactive digital learning experience for The Riverside Museum visitors, mapping their patterns and user experience throughout the museum.
- Assisted Morrison Utility Services, one of Scotland's leading facilities services providers, to develop more consistency throughout its newly rebranded company and contributed to website improvements.
Education
Bachelor of Science Degree in Graphic Design
Ferris State University - Big Rapids, MI, USA
Skills
Tools
Adobe Creative Suite, Microsoft PowerPoint, Adobe CC, InVision, Zeplin, Mailchimp, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Photoshop CC, InDesign CC, Illustrator CC
Platforms
Figma, Webflow, Mobile, iOS, Android, WordPress
Industry Expertise
Real Estate, Health & Wellness, Education, Marketing, Restaurants & Dining, Sports
Other
Mobile Design, Graphic Design, Web Design, UI Design, UX Design, Responsive UI, Brand Identity, Presentation Design, Branding, Responsive Web Design (RWD), Visual Design, Typography, Brand Guidelines, Style Guides, Responsive Design, Graphics, User Experience (UX), Digital Graphics, Infographics, Pamphlet Design, PowerPoint Design, Web App Design, Design Systems, Print Design, Social Media Design, Art Direction, Mobile App Design, Product Design, Wireframing, Information Architecture (IA), User Research, Iconography, Logo Design, Corporate Design, Web App UX, Finance, Data Visualization, Publication Design, Logotype, Contact, User Interface (UI), Website Redesign, Brochure Design, Websites, Mobile Apps, eCommerce, Cars, User Flows, User Personas, Social Media Marketing (SMM), Clothing, Presentations, Marketing Collateral Development, Case Studies, Print, Collateral Design, Apartments, Mobile Web, Tables, B2B
Experience
- Graphic Design - 15 years
- Adobe Creative Suite - 12 years
- Web Design - 10 years
- Brand Identity - 10 years
- Responsive UI - 8 years
- UX Design - 8 years
- Mobile App Design - 8 years
- UI Design - 8 years
Tools
- Adobe Creative Suite
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