Ugo Ifezue, Designer in Lagos, Nigeria
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Ugo Ifezue

Verified Expert  in Design

Bio

In a decade, Ugo has driven digital design, led teams, and scaled systems that drove business growth and revenue. For New York Minded, he simplified patient portals, delivering a 65% efficiency boost for health providers, which supported the company's $25 million raise and exit.

Portfolio

Work Experience

Product Design Lead

2021 - 2025
Nestcoin Holdings
  • Designed and led an end-to-end payments integration with Coinbase Wallet to support users across 20 global markets.
  • Spearheaded a payment automation feature that reduced manual errors and increased transaction throughput by 85%.
  • Built and launched a flagship B2B trading platform for high-value merchants processing $5+ million monthly escrow transactions.
  • Collaborated across engineering, research, and product teams to build scalable design systems that drove delivery speed and consistency.
  • Conducted user research to identify key friction points and guide product direction, improving usability scores by 27%.
  • Mentored junior designers, established team rituals, and championed a design culture rooted in feedback and impact.
Technologies: Figma, Jira, WebApp, Consumer Applications, Responsive Web Apps, Ethereum, Websites, Mobile App Design, Brand Design, Web App Design, Enterprise SaaS, Enterprise Systems, B2B, Fintech, Cryptocurrency, Blockchain, Interaction Design (IxD), UX Branding, UI Branding, Android App Design, React Native, iOS App Design, Cross-functional Collaboration, Webflow, Enterprise, User Testing, Agile, Conversion, Design Optimization

Senior Product Designer

2022 - 2022
Minded, Inc.
  • Created the design system components for a telehealth company's admin-facing applications, enabling the team to quickly ship designs to the medical providers and registered nurses that used the dashboard daily.
  • Built the new patient home design on the patient dashboard—an improvement in the patient's experience—giving them quicker and easier access to upcoming appointments, check-ins, and their assigned medical providers.
  • Designed a follow-up feature for medical providers using the system. It allowed them to set the patient's next schedule for consultation, saving them and the patients time and effort.
Technologies: Product Design, Figma, UX Design, Rapid Prototyping, UI Design, Responsive Web Apps, Mobile First, Consumer Applications, Branding, Landing Page Design, Illustration, Web Design, Design Leadership, Graphic Design, Mockups, Data Visualization, Direct to Consumer (D2C), Component Libraries, Front-end Design, iOS UI Design, User Experience (UX), User Interface (UI), App UI, Website Redesign, Web App UI, App UX, iOS, iOS UX Design, Responsive Design, User Stories, Landing Pages, User Flows, Dashboards, Web Dashboards, Design Strategy, Research, Web UX Design, Health IT, Digital Health, Jira, WebApp, Mobile UI, Websites, Brand Design, Web App Design, Enterprise SaaS, Enterprise Systems, B2B, Interaction Design (IxD), UX Branding, UI Branding, React Native, Cross-functional Collaboration, User Testing, Agile, Conversion, Design Optimization

Lead Product Designer

2019 - 2021
Bundle (Exited to Binance)
  • Designed a peer-to-peer crypto payments network that scaled to $20M in user transactions within 12 months.
  • Introduced an educational UX pattern that improved product engagement and retention by 30%.
  • Built and maintained a component-based design system to reduce rework and improve developer collaboration by 25%.
  • Led moderated user interviews and in-app surveys to shape feature design and onboarding improvements.
  • Partnered with PMs and marketers to align product vision with go-to-market strategy.
Technologies: Figma, User Interface (UI), Wireframing, Marvel App, Apps, Cryptocurrency Wallets, User Journeys, Design Systems, Product Design, Visual Design, Brand Guidelines, Mobile UX, App Design, Mobile, Blockchain, Cryptocurrency, UX Research, Mobile UX Design, Mobile UI Design, Mobile Design, B2C, Rapid Interactive Prototyping, Design Leadership, Leadership, Personas, Rapid Prototyping, UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Usability, Accessibility, Information Architecture (IA), Early-stage Startups, User Journey Maps, Branding, Landing Pages, Landing Page Design, Illustration, Graphic Design, Marketing Design, Project Management, Mockups, Data Visualization, Front-end Development, HTML, CSS, Direct to Consumer (D2C), Component Libraries, Front-end Design, User Experience (UX), UI Design, App UI, UX Design, Website Redesign, App UX, iOS, iOS UX Design, Responsive Design, User Stories, User Flows, Dashboards, Design Strategy, Research, Web UX Design, Mobile First, SCSS, Jira, Consumer Applications, Mobile UI, Ethereum, Websites, Mobile App Design, Brand Design, Fintech, Interaction Design (IxD), UX Branding, UI Branding, Android App Design, iOS App Design, Cross-functional Collaboration, User Testing, Agile, Conversion, Design Optimization

Senior UI Designer

2017 - 2018
Heftybyte, Inc.
  • Designed and launched a mobile Ethereum wallet that helped secure $7 million in ICO funding and gained 10,000+ early users.
  • Led product UX for a commuter ride-sharing platform in NYC, improving user task success by 22%.
  • Collaborated with users through prototype testing and remote surveys to refine ride-booking flows.
Technologies: InVision, Sketch, Marvel App, Website Redesign, Web App UI, Icon Design, HTML5, Sublime Text 3, Apps, Cryptocurrency Wallets, Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Design Systems, Product Design, Visual Design, Brand Guidelines, Branding, Figma, Mobile UX, App Design, Sass, Mobile, Blockchain, UX Research, Mobile UX Design, Mobile UI Design, Wireframing, Mobile Design, Web App Design, B2C, Rapid Interactive Prototyping, Design Leadership, Leadership, Personas, Rapid Prototyping, Web App UX, SaaS Design, UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Dashboard Design, Usability, Accessibility, Information Architecture (IA), Early-stage Startups, User Journey Maps, Marketing Design, Project Management, Mockups, Data Visualization, Front-end Development, HTML, CSS, Direct to Consumer (D2C), Component Libraries, Front-end Design, iOS UI Design, User Experience (UX), User Interface (UI), UI Design, App UI, UX Design, App UX, iOS, iOS UX Design, Responsive Design, User Stories, Landing Pages, User Flows, Dashboards, Web Dashboards, Design Strategy, eCommerce UX, Research, Web UX Design, Mobile First, SCSS, Jira, WebApp, Consumer Applications, Responsive Web Apps, Ethereum, Websites, Fintech, WordPress, Interaction Design (IxD), Cross-functional Collaboration, User Testing, Agile, Design Optimization

UI Designer

2016 - 2017
Intelia
  • Designed a visual planning app for cosmetic surgeons, reducing consult time by 15% and improving decision confidence.
  • Developed a hospital-match platform for medical graduates, increasing placement match efficiency by 30%.
  • Conducted contextual interviews with clinicians and students to map decision paths and build for clarity.
  • Crafted an Android app design for a startup pitch app, where founders can upload a video of their pitch and get voted, vetted, and funded by interested investors.
Technologies: Marvel, InVision, Sketch, Marvel App, Website Redesign, Web App UI, Icon Design, CSS3, HTML5, Sublime Text 3, JavaScript, Apps, Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Logo Design, Design Systems, Product Design, Visual Design, Brand Guidelines, Branding, Figma, Mobile UX, App Design, Sass, Mobile, UX Research, Mobile UX Design, Mobile UI Design, Wireframing, Mobile Design, Web App Design, B2C, Rapid Interactive Prototyping, Personas, Rapid Prototyping, Web App UX, SaaS Design, Health IT, Adobe Experience Design (XD), UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Dashboard Design, Usability, Information Architecture (IA), Early-stage Startups, User Journey Maps, Graphic Design, Marketing Design, Mockups, Front-end Development, HTML, CSS, Direct to Consumer (D2C), Component Libraries, Front-end Design, iOS UI Design, User Experience (UX), User Interface (UI), UI Design, App UI, UX Design, App UX, iOS, iOS UX Design, Responsive Design, User Stories, Landing Pages, User Flows, Dashboards, Web Dashboards, Design Strategy, eCommerce UX, Research, Web UX Design, SCSS, WebApp, Responsive Web Apps, Mobile UI, B2B, WordPress, iOS App Design, Cross-functional Collaboration, User Testing, Design Optimization

Product Designer | Design Engineer

2015 - 2016
VConnect
  • Redesigned and scaled the mobile experience for 4+ million SMBs, boosting mobile conversion rates by 20%.
  • Co-created a CSS-only storefront with Facebook for vendors in low-bandwidth environments, driving over 200,000 product views monthly.
  • Redesigned the platform as it transitioned from a listing model to a full eCommerce website.
Technologies: InVision, Sketch, Adobe Illustrator, CSS3, HTML5, Sublime Text 3, JavaScript, Apps, Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Design Systems, Product Design, Visual Design, Brand Guidelines, Branding, Mobile UX, App Design, Sass, Mobile, UX Research, Mobile UX Design, Mobile UI Design, Wireframing, Mobile Design, Enterprise SaaS, Lead Pages, Web App Design, B2C, Personas, Rapid Prototyping, SaaS Design, UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Usability, eCommerce UI, Information Architecture (IA), Early-stage Startups, User Journey Maps, Mockups, Front-end Development, HTML, CSS, Front-end Design, User Experience (UX), User Interface (UI), UI Design, App UX, eCommerce UX, SCSS, Responsive Web Apps, Cross-functional Collaboration, MySQL, User Testing, Design Optimization

Education

2008 - 2012

Bachelor's Degree in Computer Science

Covenant University - Lagos, Nigeria

Skills

Tools

Marvel, InVision, Sketch, Marvel App, Sublime Text 3, Adobe Experience Design (XD), Adobe Illustrator, InVision App, Jira

Languages

CSS3, HTML5, CSS, HTML, JavaScript, SCSS

Industry Expertise

Entertainment & Leisure

Platforms

Mobile, Figma, iOS, Ethereum, WordPress, Webflow

Other

Sass, App Design, iOS UI Design, UI Design, Mobile UX, iOS UX Design, App UI, Websites, UX Design, Website Redesign, Web App UI, Apps, Cryptocurrency Wallets, Cryptocurrency, Blockchain, Mobile UI, App UX, Mobile Design, Wireframing, Mobile UI Design, Mobile UX Design, UX Research, Responsive Design, User Experience (UX), User Interface (UI), Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Design Systems, Product Design, Visual Design, Landing Pages, User Stories, Prototyping, Fintech, User Research, User Flows, Dashboards, Web Dashboards, Enterprise SaaS, Enterprise Systems, Lead Pages, Web App Design, B2C, Rapid Interactive Prototyping, Design Leadership, Personas, Rapid Prototyping, Design Strategy, System Design, Brand Design, Growth, eCommerce UX, Mobile App Design, Research, UX Audits, Web UI Design, Web UX Design, Web App UX, SaaS Design, Health IT, Digital Health, UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Dashboard Design, Usability, eCommerce UI, Information Architecture (IA), User Journey Maps, Mockups, Front-end Development, Direct to Consumer (D2C), Component Libraries, Front-end Design, Interaction Design (IxD), UX Branding, UI Branding, Android App Design, iOS App Design, User Testing, Agile, Branding, Brand Guidelines, Logo Design, B2B, Leadership, Accessibility, Early-stage Startups, Graphic Design, Marketing Design, Project Management, React Native, MySQL, Icon Design, Responsive Web Apps, Mobile First, Consumer Applications, Illustration, Data Visualization, WebApp, Cross-functional Collaboration, Front-end, Digital Design, Data Science, Algorithms, Framer, Enterprise, Conversion, Design Optimization

Experience

  • User Experience (UX) - 7 years
  • User Interface (UI) - 7 years
  • Product Design - 6 years
  • Visual Design - 6 years
  • Cryptocurrency - 6 years
  • Design Systems - 6 years
  • Web Design - 6 years
  • UX Research - 5 years
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