
Ugo Ifezue
Verified Expert in Design
Designer
Lagos, Nigeria
Toptal member since October 31, 2016
In a decade, Ugo has driven digital design, led teams, and scaled systems that drove business growth and revenue. For New York Minded, he simplified patient portals, delivering a 65% efficiency boost for health providers, which supported the company's $25 million raise and exit.
Portfolio
Work Experience
Product Design Lead
Nestcoin Holdings
- Designed and led an end-to-end payments integration with Coinbase Wallet to support users across 20 global markets.
- Spearheaded a payment automation feature that reduced manual errors and increased transaction throughput by 85%.
- Built and launched a flagship B2B trading platform for high-value merchants processing $5+ million monthly escrow transactions.
- Collaborated across engineering, research, and product teams to build scalable design systems that drove delivery speed and consistency.
- Conducted user research to identify key friction points and guide product direction, improving usability scores by 27%.
- Mentored junior designers, established team rituals, and championed a design culture rooted in feedback and impact.
Senior Product Designer
Minded, Inc.
- Created the design system components for a telehealth company's admin-facing applications, enabling the team to quickly ship designs to the medical providers and registered nurses that used the dashboard daily.
- Built the new patient home design on the patient dashboard—an improvement in the patient's experience—giving them quicker and easier access to upcoming appointments, check-ins, and their assigned medical providers.
- Designed a follow-up feature for medical providers using the system. It allowed them to set the patient's next schedule for consultation, saving them and the patients time and effort.
Lead Product Designer
Bundle (Exited to Binance)
- Designed a peer-to-peer crypto payments network that scaled to $20M in user transactions within 12 months.
- Introduced an educational UX pattern that improved product engagement and retention by 30%.
- Built and maintained a component-based design system to reduce rework and improve developer collaboration by 25%.
- Led moderated user interviews and in-app surveys to shape feature design and onboarding improvements.
- Partnered with PMs and marketers to align product vision with go-to-market strategy.
Senior UI Designer
Heftybyte, Inc.
- Designed and launched a mobile Ethereum wallet that helped secure $7 million in ICO funding and gained 10,000+ early users.
- Led product UX for a commuter ride-sharing platform in NYC, improving user task success by 22%.
- Collaborated with users through prototype testing and remote surveys to refine ride-booking flows.
UI Designer
Intelia
- Designed a visual planning app for cosmetic surgeons, reducing consult time by 15% and improving decision confidence.
- Developed a hospital-match platform for medical graduates, increasing placement match efficiency by 30%.
- Conducted contextual interviews with clinicians and students to map decision paths and build for clarity.
- Crafted an Android app design for a startup pitch app, where founders can upload a video of their pitch and get voted, vetted, and funded by interested investors.
Product Designer | Design Engineer
VConnect
- Redesigned and scaled the mobile experience for 4+ million SMBs, boosting mobile conversion rates by 20%.
- Co-created a CSS-only storefront with Facebook for vendors in low-bandwidth environments, driving over 200,000 product views monthly.
- Redesigned the platform as it transitioned from a listing model to a full eCommerce website.
Education
Bachelor's Degree in Computer Science
Covenant University - Lagos, Nigeria
Skills
Tools
Marvel, InVision, Sketch, Marvel App, Sublime Text 3, Adobe Experience Design (XD), Adobe Illustrator, InVision App, Jira
Languages
CSS3, HTML5, CSS, HTML, JavaScript, SCSS
Industry Expertise
Entertainment & Leisure
Platforms
Mobile, Figma, iOS, Ethereum, WordPress, Webflow
Other
Sass, App Design, iOS UI Design, UI Design, Mobile UX, iOS UX Design, App UI, Websites, UX Design, Website Redesign, Web App UI, Apps, Cryptocurrency Wallets, Cryptocurrency, Blockchain, Mobile UI, App UX, Mobile Design, Wireframing, Mobile UI Design, Mobile UX Design, UX Research, Responsive Design, User Experience (UX), User Interface (UI), Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Design Systems, Product Design, Visual Design, Landing Pages, User Stories, Prototyping, Fintech, User Research, User Flows, Dashboards, Web Dashboards, Enterprise SaaS, Enterprise Systems, Lead Pages, Web App Design, B2C, Rapid Interactive Prototyping, Design Leadership, Personas, Rapid Prototyping, Design Strategy, System Design, Brand Design, Growth, eCommerce UX, Mobile App Design, Research, UX Audits, Web UI Design, Web UX Design, Web App UX, SaaS Design, Health IT, Digital Health, UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Dashboard Design, Usability, eCommerce UI, Information Architecture (IA), User Journey Maps, Mockups, Front-end Development, Direct to Consumer (D2C), Component Libraries, Front-end Design, Interaction Design (IxD), UX Branding, UI Branding, Android App Design, iOS App Design, User Testing, Agile, Branding, Brand Guidelines, Logo Design, B2B, Leadership, Accessibility, Early-stage Startups, Graphic Design, Marketing Design, Project Management, React Native, MySQL, Icon Design, Responsive Web Apps, Mobile First, Consumer Applications, Illustration, Data Visualization, WebApp, Cross-functional Collaboration, Front-end, Digital Design, Data Science, Algorithms, Framer, Enterprise, Conversion, Design Optimization
Experience
- User Experience (UX) - 7 years
- User Interface (UI) - 7 years
- Product Design - 6 years
- Visual Design - 6 years
- Cryptocurrency - 6 years
- Design Systems - 6 years
- Web Design - 6 years
- UX Research - 5 years
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