Ugo is available for hire
Hire UgoUgo Ifezue
Verified Expert in Design
Designer
Lagos, Nigeria
Toptal member since June 22, 2017
Bio
In a decade, Ugo has driven digital design, led teams, and scaled systems that drove business growth and revenue. For New York Minded, he simplified patient portals, delivering a 65% efficiency boost for health providers, which supported the company's $25 million raise and exit.
Experience
- Web Design - 9 years
- Product Design - 9 years
- User Interface (UI) - 7 years
- User Experience (UX) - 7 years
- Visual Design - 6 years
- Cryptocurrency - 6 years
- Design Systems - 6 years
- UX Research - 5 years
Portfolio
Minded Healthcare
Responsive Web AppsDirect to Consumer (D2C)Component LibrariesFront-end DesigniOS UI DesignUser Experience (UX)+ 69 more
Merchant Pro Dashboard for High‑volume Sellers
Web DashboardsDashboard DesignResponsive Web AppsCryptocurrencyOnline PaymentsUI Prototyping+ 27 more
Work Experience
Product Design Lead
2021 - 2025
Nestcoin Holdings
- Designed and led an end-to-end payments integration with Coinbase Wallet to support users across 20 global markets.
- Spearheaded a payment automation feature that reduced manual errors and increased transaction throughput by 85%.
- Built and launched a flagship B2B trading platform for high-value merchants processing $5+ million monthly escrow transactions.
- Collaborated across engineering, research, and product teams to build scalable design systems that drove delivery speed and consistency.
- Conducted user research to identify key friction points and guide product direction, improving usability scores by 27%.
- Mentored junior designers, established team rituals, and championed a design culture rooted in feedback and impact.
Technologies: Figma, Jira, WebApp, Consumer Applications, Responsive Web Apps, Ethereum, Websites, Mobile App Design, Brand Design, Web App Design, Enterprise SaaS, Enterprise Systems, B2B, Fintech, Cryptocurrency, Blockchain, Interaction Design (IxD), UX Branding, UI Branding, Android App Design, React Native, iOS App Design, Cross-functional Collaboration, Webflow, Enterprise, User Testing, Agile, Conversion, Design Optimization, Framer, Microinteractions, UI Prototyping, UX Prototyping, User Experience Design, Web Applications, Web Application Design, Microinteraction Design, Web & Mobile Applications, Storytelling, Design Thinking, Emotional Design, Figma Component Library, Reusable Components, UI Components, Flutter, Data-heavy Design, Web, Complex Web Systems, Decentralized Finance (DeFi), Portal Design, MVP Design, Web UI, Mobile Applications, User Interviews, Client Interviews, Design Workshops, Presentation Design, Pitch Decks, Visual Storytelling, Google Slides, Digital Marketing Design, Email Design, Data Capture, Customer Journey, Journey Mapping, SaaS
Senior Product Designer
2022 - 2022
Minded, Inc.
- Created the design system components for a telehealth company's admin-facing applications, enabling the team to quickly ship designs to the medical providers and registered nurses that used the dashboard daily.
- Built the new patient home design on the patient dashboard—an improvement in the patient's experience—giving them quicker and easier access to upcoming appointments, check-ins, and their assigned medical providers.
- Designed a follow-up feature for medical providers using the system. It allowed them to set the patient's next schedule for consultation, saving them and the patients time and effort.
Technologies: Product Design, Figma, UX Design, Rapid Prototyping, UI Design, Responsive Web Apps, Mobile First, Consumer Applications, Branding, Landing Page Design, Illustration, Web Design, Design Leadership, Graphic Design, Mockups, Data Visualization, Direct to Consumer (D2C), Component Libraries, Front-end Design, iOS UI Design, User Experience (UX), User Interface (UI), App UI, Website Redesign, Web App UI, App UX, iOS, iOS UX Design, Responsive Design, User Stories, Landing Pages, User Flows, Dashboards, Web Dashboards, Design Strategy, Research, Web UX Design, Health IT, Digital Health, Jira, WebApp, Mobile UI, Websites, Brand Design, Web App Design, Enterprise SaaS, Enterprise Systems, B2B, Interaction Design (IxD), UX Branding, UI Branding, React Native, Cross-functional Collaboration, User Testing, Agile, Conversion, Design Optimization, InVision App, Microinteractions, UI Prototyping, User Experience Design, Web Applications, Web Application Design, Microinteraction Design, Web & Mobile Applications, Storytelling, Design Thinking, Emotional Design, Figma Component Library, Reusable Components, UI Components, Data-heavy Design, Web, Complex Web Systems, Data-driven Design, Portal Design, MVP Design, Web UI, Mobile Applications, Healthcare, Healthcare Software, User Interviews, Client Interviews, Design Workshops, Pitch Decks, Visual Storytelling, Google Slides, Digital Marketing Design, Email Design, Data Capture, Customer Journey, Journey Mapping, SaaS
Lead Product Designer
2019 - 2021
Bundle (Exited to Binance)
- Designed a peer-to-peer crypto payments network that scaled to $20M in user transactions within 12 months.
- Introduced an educational UX pattern that improved product engagement and retention by 30%.
- Built and maintained a component-based design system to reduce rework and improve developer collaboration by 25%.
- Led moderated user interviews and in-app surveys to shape feature design and onboarding improvements.
- Partnered with PMs and marketers to align product vision with go-to-market strategy.
Technologies: Figma, User Interface (UI), Wireframing, Marvel App, Apps, Cryptocurrency Wallets, User Journeys, Design Systems, Product Design, Visual Design, Brand Guidelines, Mobile UX, App Design, Mobile, Blockchain, Cryptocurrency, UX Research, Mobile UX Design, Mobile UI Design, Mobile Design, B2C, Rapid Interactive Prototyping, Design Leadership, Leadership, Personas, Rapid Prototyping, UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Usability, Accessibility, Information Architecture (IA), Early-stage Startups, User Journey Maps, Branding, Landing Pages, Landing Page Design, Illustration, Graphic Design, Marketing Design, Project Management, Mockups, Data Visualization, Front-end Development, HTML, CSS, Direct to Consumer (D2C), Component Libraries, Front-end Design, User Experience (UX), UI Design, App UI, UX Design, Website Redesign, App UX, iOS, iOS UX Design, Responsive Design, User Stories, User Flows, Dashboards, Design Strategy, Research, Web UX Design, Mobile First, SCSS, Jira, Consumer Applications, Mobile UI, Ethereum, Websites, Mobile App Design, Brand Design, Fintech, Interaction Design (IxD), UX Branding, UI Branding, Android App Design, iOS App Design, Cross-functional Collaboration, User Testing, Agile, Conversion, Design Optimization, InVision App, Microinteractions, UI Prototyping, UX Prototyping, User Experience Design, Microinteraction Design, Web & Mobile Applications, Storytelling, Design Thinking, Emotional Design, Figma Component Library, Reusable Components, UI Components, Flutter, Data-heavy Design, Data-driven Design, MVP Design, Mobile Applications, User Interviews, Client Interviews, Design Workshops, Visual Storytelling, Google Slides, Email Design, Data Capture, Customer Journey, Journey Mapping, SaaS
Senior UI Designer
2017 - 2018
Heftybyte, Inc.
- Designed and launched a mobile Ethereum wallet that helped secure $7 million in ICO funding and gained 10,000+ early users.
- Led product UX for a commuter ride-sharing platform in NYC, improving user task success by 22%.
- Collaborated with users through prototype testing and remote surveys to refine ride-booking flows.
Technologies: InVision, Sketch, Marvel App, Website Redesign, Web App UI, Icon Design, HTML5, Sublime Text 3, Apps, Cryptocurrency Wallets, Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Design Systems, Product Design, Visual Design, Brand Guidelines, Branding, Figma, Mobile UX, App Design, Sass, Mobile, Blockchain, UX Research, Mobile UX Design, Mobile UI Design, Wireframing, Mobile Design, Web App Design, B2C, Rapid Interactive Prototyping, Design Leadership, Leadership, Personas, Rapid Prototyping, Web App UX, SaaS Design, UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Dashboard Design, Usability, Accessibility, Information Architecture (IA), Early-stage Startups, User Journey Maps, Marketing Design, Project Management, Mockups, Data Visualization, Front-end Development, HTML, CSS, Direct to Consumer (D2C), Component Libraries, Front-end Design, iOS UI Design, User Experience (UX), User Interface (UI), UI Design, App UI, UX Design, App UX, iOS, iOS UX Design, Responsive Design, User Stories, Landing Pages, User Flows, Dashboards, Web Dashboards, Design Strategy, eCommerce UX, Research, Web UX Design, Mobile First, SCSS, Jira, WebApp, Consumer Applications, Responsive Web Apps, Ethereum, Websites, Fintech, WordPress, Interaction Design (IxD), Cross-functional Collaboration, User Testing, Agile, Design Optimization, InVision App, Microinteractions, UI Prototyping, UX Prototyping, User Experience Design, Web Applications, Web Application Design, Microinteraction Design, Web & Mobile Applications, Web, Complex Web Systems, Decentralized Finance (DeFi), Data-driven Design, Web UI, Mobile Applications, User Interviews, Client Interviews, Design Workshops, Visual Storytelling, Customer Journey, Journey Mapping
UI Designer
2016 - 2017
Intelia
- Designed a visual planning app for cosmetic surgeons, reducing consult time by 15% and improving decision confidence.
- Developed a hospital-match platform for medical graduates, increasing placement match efficiency by 30%.
- Conducted contextual interviews with clinicians and students to map decision paths and build for clarity.
- Crafted an Android app design for a startup pitch app, where founders can upload a video of their pitch and get voted, vetted, and funded by interested investors.
Technologies: Marvel, InVision, Sketch, Marvel App, Website Redesign, Web App UI, Icon Design, CSS3, HTML5, Sublime Text 3, JavaScript, Apps, Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Logo Design, Design Systems, Product Design, Visual Design, Brand Guidelines, Branding, Figma, Mobile UX, App Design, Sass, Mobile, UX Research, Mobile UX Design, Mobile UI Design, Wireframing, Mobile Design, Web App Design, B2C, Rapid Interactive Prototyping, Personas, Rapid Prototyping, Web App UX, SaaS Design, Health IT, Adobe Experience Design (XD), UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Dashboard Design, Usability, Information Architecture (IA), Early-stage Startups, User Journey Maps, Graphic Design, Marketing Design, Mockups, Front-end Development, HTML, CSS, Direct to Consumer (D2C), Component Libraries, Front-end Design, iOS UI Design, User Experience (UX), User Interface (UI), UI Design, App UI, UX Design, App UX, iOS, iOS UX Design, Responsive Design, User Stories, Landing Pages, User Flows, Dashboards, Web Dashboards, Design Strategy, eCommerce UX, Research, Web UX Design, SCSS, WebApp, Responsive Web Apps, Mobile UI, B2B, WordPress, iOS App Design, Cross-functional Collaboration, User Testing, Design Optimization, InVision App, Microinteractions, UX Prototyping, User Experience Design, Web Applications, Web Application Design, Microinteraction Design, Web & Mobile Applications, Web, User Interviews, SaaS
Product Designer | Design Engineer
2015 - 2016
VConnect
- Redesigned and scaled the mobile experience for 4+ million SMBs, boosting mobile conversion rates by 20%.
- Co-created a CSS-only storefront with Facebook for vendors in low-bandwidth environments, driving over 200,000 product views monthly.
- Redesigned the platform as it transitioned from a listing model to a full eCommerce website.
Technologies: InVision, Sketch, Adobe Illustrator, CSS3, HTML5, Sublime Text 3, JavaScript, Apps, Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Design Systems, Product Design, Visual Design, Brand Guidelines, Branding, Mobile UX, App Design, Sass, Mobile, UX Research, Mobile UX Design, Mobile UI Design, Wireframing, Mobile Design, Enterprise SaaS, Lead Pages, Web App Design, B2C, Personas, Rapid Prototyping, SaaS Design, UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Usability, eCommerce UI, Information Architecture (IA), Early-stage Startups, User Journey Maps, Mockups, Front-end Development, HTML, CSS, Front-end Design, User Experience (UX), User Interface (UI), UI Design, App UX, eCommerce UX, SCSS, Responsive Web Apps, Cross-functional Collaboration, MySQL, User Testing, Design Optimization, InVision App, UX Prototyping, Microinteraction Design, Web, User Interviews, Client Interviews
Education
2008 - 2012
Bachelor's Degree in Computer Science
Covenant University - Lagos, Nigeria
Skills
Tools
Marvel, InVision, Sketch, Marvel App, Sublime Text 3, Adobe Experience Design (XD), Figma Component Library, Google Slides, Adobe Illustrator, InVision App, Jira
Languages
CSS3, HTML5, CSS, HTML, JavaScript, SCSS
Industry Expertise
Entertainment & Leisure, Healthcare
Platforms
Mobile, Figma, Web, iOS, Ethereum, WordPress, Webflow
Other
Sass, App Design, iOS UI Design, UI Design, Mobile UX, iOS UX Design, App UI, Websites, UX Design, Website Redesign, Web App UI, Apps, Cryptocurrency Wallets, Cryptocurrency, Blockchain, Mobile UI, App UX, Mobile Design, Wireframing, Mobile UI Design, Mobile UX Design, UX Research, Responsive Design, User Experience (UX), User Interface (UI), Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Design Systems, Product Design, Visual Design, Landing Pages, User Stories, Prototyping, Fintech, User Research, User Flows, Dashboards, Web Dashboards, Enterprise SaaS, Enterprise Systems, Lead Pages, Web App Design, B2C, Rapid Interactive Prototyping, Design Leadership, Personas, Rapid Prototyping, Design Strategy, System Design, Brand Design, Growth, eCommerce UX, Mobile App Design, Research, UX Audits, Web UI Design, Web UX Design, Web App UX, SaaS Design, Health IT, Digital Health, UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Dashboard Design, Usability, eCommerce UI, Information Architecture (IA), User Journey Maps, Mobile First, Mockups, Data Visualization, Front-end Development, Direct to Consumer (D2C), Component Libraries, Front-end Design, Interaction Design (IxD), UX Branding, UI Branding, Android App Design, iOS App Design, Framer, User Testing, Agile, Microinteractions, UI Prototyping, UX Prototyping, User Experience Design, Web Applications, Web Application Design, Microinteraction Design, Web & Mobile Applications, Design Thinking, Storytelling, Emotional Design, Reusable Components, UI Components, Flutter, Data-heavy Design, Complex Web Systems, Decentralized Finance (DeFi), Data-driven Design, Portal Design, MVP Design, High-fidelity Wireframes, Web UI, Mobile Applications, Healthcare Software, User Interviews, Client Interviews, Design Workshops, Presentation Design, Pitch Decks, Visual Storytelling, Digital Marketing Design, Email Design, Data Capture, Customer Journey, Journey Mapping, SaaS, Branding, Brand Guidelines, Logo Design, B2B, Leadership, Accessibility, Early-stage Startups, Graphic Design, Marketing Design, Project Management, React Native, MySQL, Icon Design, Responsive Web Apps, Consumer Applications, Illustration, WebApp, Cross-functional Collaboration, Front-end, Digital Design, Data Science, Algorithms, Enterprise, Conversion, Design Optimization, Educational Videos, Jitter, Online Payments
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