Ulises Magdaleno
Verified Expert in Design
Designer
Zapopan, Mexico
Toptal member since August 31, 2022
Ulises is a UI/UX designer passionate about creating outstanding digital experiences for users interacting with products, services, and brands. With his solid marketing background and a great sense of design, Ulises has enough business knowledge to create aesthetically pleasing interfaces and business-driven products.
Portfolio
Work Experience
Principal Designer
Maslow HR
- Designed end-to-end UX for an HR and benefits platform (web and mobile), simplifying multi-step administrative workflows and reducing user confusion in complex employee actions and approvals.
- Led product discovery, prioritization, and feature definition alongside business and engineering stakeholders, aligning product decisions with user understanding and operational needs.
- Improved task completion clarity across HR processes by restructuring interaction flows and navigation, reducing friction in employee management, benefits usage, and administrative tasks.
UI/UX Designer
Mvnifest
- Designed the HR section of the company's platform, allowing candidates to apply seamlessly.
- Created the whole color system for the web app used by the entire team.
- Executed the interaction design, performed research, and created the user flows and information architecture for the platform's new features.
UI/UX Lead
ShibenaLabs
- Created decks for different leads that resulted in over $150 thousand in revenue for the company.
- Designed a complete crypto app, the main project for the company's token.
- Led and successfully delivered the design of different web and mobile apps for companies in various industries.
Lead Product Designer
Taringa
- Spearheaded the entire mobile app design, leading to an enhanced user interface and improved user experience.
- Utilized Mixpanel for data-driven design decisions, leveraging analytics to optimize and refine the user experience based on user behavior and preferences.
- Collaborated closely with development teams to achieve pixel-perfect implementation, ensuring that the final product accurately reflected the intended design.
- Designed key features that became the most utilized aspects of the platform, significantly increasing user engagement and satisfaction.
UI/UX Designer
Inprodi Web Studio
- Led the UI/UX design for one of the biggest hotel chains in Mexico, including all the research, user interviews, and surveys to create the UI kit and prototype.
- Designed the UI for an internal system for FCA Mexico dealerships, including car maintenance and FCA Mexico sales tools, based on the research provided by the UX designer.
- Created a prototype used to close a commercial deal with a high-profile client resulting in the expansion of the design team.
UI/UX Designer | Visual Designer
Cherry Pink
- Redesigned the whole site, resulting in a 20% conversion rate increase.
- Designed the packaging and social media identity, which is still used today.
- Created new websites for the company's latest projects, such as www.1minpretty.com and www.ceofactory.mx.
Education
Bachelor's Degree in Marketing
Western Institute of Technology and Higher Education (ITESO) - Tlaquepaque, Jalisco, Mexico
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Photoshop CC, Microsoft PowerPoint, Adobe Creative Suite, Adobe Experience Design (XD), Zeplin, Sketch, Google Slides, Photo Editors, Adobe After Effects, Jira, Slack, Confluence, Maze, After Effects CC, Adobe, Illustrator CC
Platforms
Figma, Shopify, Web, Webflow, WordPress, Mixpanel
Languages
Visual Design Language
Industry Expertise
Marketing
Other
Design Systems, Design, User Interface (UI), Product Design, Prototyping, eCommerce, UI Design, B2C, Landing Page Design, UX Design, Presentation Design, Mobile Design, Content Management Systems (CMS), Web Design, Graphic Design, Visual Design, Branding, Digital Layout, PowerPoint Design, Web UI, Web UX, Websites, Responsive Web Design (RWD), Marketing Design, Landing Pages, Web Marketing, User Experience (UX), Flowcharts, Website Redesign, Web App Design, Banner Design, Collateral Design, Online Banners, Web UX Design, Social Media, Digital Marketing, Responsive Web Apps, Web App UX, User Experience Design, Dashboard Design, User Testing, iOS App Design, UI Branding, Creative Design, Thumbnail Images, Design Thinking, Mobile App Design, Mobile UI Design, Mobile App UI, Mobile Apps, Mobile Applications, Poster Design, Pitch Decks, Infographics, UX Audits, Email Design, SaaS Design, Search Engine Optimization (SEO), B2B, Early-stage Startups, Squarespace, Digital Product Design, 2D Graphics, Creative Direction, Social Ad Design, Email Marketing, Artificial Intelligence (AI), Conversion Rate, Conversion Rate Optimization (CRO), Growth Strategy, Leadership, Hootsuite, Azure DevOps, Discord, Mobile Prototypes, Mobile UI, UX Research, Mobile UX, App UI, User Flows, Gaming, UI Maps, UI Prototyping, eCommerce UI, Benchmarking, In-app Purchases, Calendar Design, Calendars, Desktop App Design, Direct to Consumer (D2C), Mobile UX Design, Email Templates, Data-informed Visual Design, Data Visualization, Claude Code, Lovable
Experience
- Adobe Photoshop - 6 years
- Figma - 6 years
- Design Thinking - 3 years
- Adobe After Effects - 2 years
- Design Systems - 2 years
- Zeplin - 1 year
Tools
- Adobe Photoshop
- Zeplin
- Adobe After Effects
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