Vasile B Tiplea, Designer in Las Vegas, NV, United States
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Vasile B Tiplea

Verified Expert  in Design

Bio

Vasile is a distinguished product innovator and design leader with 20+ years of experience in product, user experience, and interface design; project management; and product launch. He leverages a history of success and recognition as an integral part of award-winning product launches at Colgate, Samsung, Bose, Westfield, BCBG Maxazria group, and others. Vasile has a strong background in client relationship management to cultivate strategic partnerships and consistent customer-based growth.

Portfolio

Work Experience

Head of Design

2021 - PRESENT
Colgate-Palmolive
  • Served as head of design and global brand manager at Colgate Palmolive, leading the product design for Hills To Home and building the creative team.
  • Orchestrated interdisciplinary, distributed teams to establish a unified design ecosystem.
  • Became a brand ambassador for Colgate's Hill's To Home brand.
Technologies: Figma, Adobe CC, OmniGraffle, Sketch, User Research, Adobe, Responsive UI, Sitemaps, User Interface (UI), App UX, Annotated Wireframes, Design Collaboration, Apps, Responsive Design, Messaging, Adobe Creative Suite, Board Decks, Collaboration, Executive Presentations, Microsoft PowerPoint, Storytelling, Visual Storytelling, Brand Guidelines, Marketing Design, Holistic Wellness, Style Guides, B2C, Mobile UI, Wireless Communication, UX Prototyping, Full-stack Design

Chief Product Officer

2010 - PRESENT
Creative27
  • Championed key mobile, tablet, and web design projects for multiple major clients, earning 30+ awards from senior leadership during tenure, including the “Digital Agency of the Year" award.
  • Facilitated the design and streamlining of user experiences, user interface design, and interactive prototyping for various products from inception to launch.
  • Maintained daily communication with iOS and Android developers, front-end and back-end teams, and the marketing department to execute projects within the assigned deadlines.
  • Led the product development, quality assurance, and launch cycle for all in-house digital products.
Technologies: Fintech, Android, iOS, Dashboards, SaaS, App Design, Mobile App UI, Mobile UX, User Interface (UI), User Experience (UX), Web Design, Adobe Lightroom, OmniGraffle, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, User Research, Branding, Adobe, Illustrator CC, InDesign CC, Responsive UI, Tablet UI, Tablet UX, Healthcare, Sitemaps, SaaS Design, App UX, Annotated Wireframes, Research, Design Collaboration, Apps, Business Management, Team Management, Responsive Design, Ownership, Identity, Messaging, Wellness, Mobile, UI Design, Fitness, Adobe Creative Suite, Collaboration, Executive Presentations, Microsoft PowerPoint, Storytelling, Visual Storytelling, Brand Guidelines, Holistic Wellness, Style Guides, B2C, Mobile UI, Exercise & Fitness, Education, Wireless Communication, UX Prototyping, Full-stack Design

Branding and Web Designer

2025 - 2025
Vlad Andrei
  • Designed the company's branding, including its logo, tagline, and unique value and selling proposition.
  • Developed a one-page landing page to help communicate the Umbra product within the renewable energy space.
  • Created responsive design across web and mobile and helped translate the website into several languages while providing content support.
Technologies: Web Design, Branding, User Experience (UX), User Interface (UI), Visual Design, Illustration

UX Designer

2024 - 2024
Colgate-Palmolive - Hills Pet Nutrition Sales Inc
  • Managed product design for Hill’s to Home, leading UX/UI initiatives that improved user engagement by 15% and account creation by 20%.
  • Established and guided a cross-functional design team, streamlining collaboration across distributed teams and enhancing operational efficiency.
  • Developed a unified design framework, reducing inefficiencies and aligning UX strategy with business objectives.
  • Partnered with marketing and development teams to increase brand visibility through cohesive, user-centric design solutions.
Technologies: UX Design, UI Design, Product Design, UX Prototyping, Full-stack Design

Product Designer

2024 - 2024
Citiri, Inc.
  • Led UI/UX design for a critical infrastructure platform: spearheaded the user experience and interface design for Citiri’s platform, focusing on infrastructure asset management and operational planning for airports and other complex environments.
  • Conducted extensive user research, including stakeholder interviews and on-site observations, to create a design strategy tailored to the needs of both operational managers and on-the-ground staff.
  • Created a scalable design system: built a scalable design system that ensured consistency across the platform, enabling seamless integration of new features while maintaining an intuitive user experience for different user groups.
  • Worked closely with engineering, product management, and operations teams to translate complex technical requirements into simple, user-friendly designs.
  • Drove successful product adoption: ensured that the platform met the critical needs of its users, contributing to improved operational efficiency and higher adoption rates across client organizations.
Technologies: Product Design, B2B, UX Design, UI Design, User Research, Dashboard Design, Style Guides, B2C, Mobile UI, UX Prototyping, Full-stack Design

Product Designer

2024 - 2024
Meetverse Inc
  • Designed an AI-driven desktop app that helps translate and contextually provide information to users both on and off-call.
  • Redesigned the UX and UI for the Google Meet app plugin and the standalone application.
  • Created an information architecture for the AI drive standalone product to help inform the next steps in the user experience process.
Technologies: Product Design, Mockups, Heuristic Analysis, UI Design, Figma, Software as a Service (SaaS), Artificial Intelligence (AI), Adobe Creative Suite, Collaboration, Executive Presentations, Microsoft PowerPoint, Storytelling, Visual Storytelling, Brand Guidelines, Style Guides, Mobile UI, UX Prototyping, Full-stack Design

UI Designer

2023 - 2024
Ever Cars Co.
  • Helped optimize the checkout process to help increase conversions for an online electric car retailer.
  • Revamped the eCommerce key pages, including product listing, product details, and main customer landing pages.
  • Created the final user interface design, built a design system, and refreshed their initial style guide.
Technologies: Design Systems, Figma, Material UI, UI Design, Layout, eCommerce, Marketplaces, Automotive, Mobile, Adobe Creative Suite, Executive Presentations, Microsoft PowerPoint, Storytelling, Visual Storytelling, Mobile UI, Full-stack Design

UX/UI Designer

2023 - 2023
Zee Source
  • Conducted website audit for ZeeMaps and provided tangible next steps for short-term and long-term improvements.
  • Developed wireframes as an integral part of the user experience design process for the front-facing website and SaaS platform.
  • Created sitemaps, user personas, and visual interface designs for their marketing website and SaaS platform.
Technologies: User Journeys, Feature Prioritization, UX Wireframes, User Testing, Layout Design, Product Design, Remote User Testing, SaaS Design, Data Visualization, UI Design, WCAG 2, Adobe Creative Suite, Executive Presentations, Microsoft PowerPoint, Storytelling, Visual Storytelling, Mobile UI, Full-stack Design

UX/UI Designer

2023 - 2023
Advertise Purple, Inc
  • Conducted complete website and SaaS platform audit for their current products.
  • Crafted impactful wireframes that successfully steered the product direction toward a more user-friendly experience.
  • Created user interfaces for their SaaS platform as an extension of their branding system.
Technologies: UX Design, UI Design, Design Leadership, Responsive Web Design (RWD), Dashboards, Rapid Prototyping, B2B, Adobe Creative Suite, Executive Presentations, Storytelling, Mobile UI, Full-stack Design

Product Designer

2023 - 2023
Jottix Inc.
  • Designed a comprehensive fintech SaaS platform for a client's startup, encompassing wireframes and final designs.
  • Revamped client's onboarding and signup process, crafting unique features and experiences to enhance user-friendliness.
  • Conducted light competitive and qualitative research to help inform the visual design direction.
Technologies: Figma, UX Design, UI Design, Product Design, Web UX Design, WebApp, UX Audits, Adobe Creative Suite

UI Designer

2022 - 2022
Jacobs Engineering
  • Designed several dashboards that monitored water treatment plants.
  • Conducted quantitative and qualitative research and synthesized data into empathy maps and personas.
  • Designed the user experience design and user interface designs for various flows.
Technologies: Dashboards, Dashboard Design, Web App UI, Web App Design, User Interface (UI), Figma, UI Prototyping, Data Visualization, UI Design, Board Decks, Full-stack Design

Head of Product Design

2016 - 2020
Heycollab
  • Administered leadership throughout the research and discovery stages of product development, driving the design of UX/UI and prototyping for mobile, Mac, Windows, and web.
  • Performed a key role in developing the company’s brand and industry identity through diligent oversight and management of the development process from start to finish—earning the Gold Winner Award from Muze Creative Awards.
  • Built the user experience design with annotated wireframes.
  • Created the user interface design across web, Mac, Windows, iOS, and Android.
  • Led the development team and quality assurance efforts in launching Vabotu.
  • Led the marketing and soft launch of the Vabotu platform.
Technologies: Android, iOS, App Design, Mobile App UI, Mobile UX, User Interface (UI), User Experience (UX), SaaS, Web Design, Vabotu, InVision, OmniGraffle, Adobe CC, Sketch, Branding, Adobe, Illustrator CC, Responsive UI, Sitemaps, SaaS Design, App UX, Annotated Wireframes, Research, Design Collaboration, Apps, Project Management, Team Management, Responsive Design, Identity, Messaging, Wellness, Brand Positioning, Taglines, User Personas, Quantitative Research, Qualitative Research, Remote User Testing, Prototyping, Mobile, UI Design, Board Decks, Collaboration, Brand Guidelines, Full-stack Design

Director of Product UI/UX

2017 - 2019
Assuaged
  • Awarded WMA for the best food industry mobile application by playing a key role in creating, designing, developing, and launching the company's leading mobile application, website, and motion graphics promo.
  • Conducted research and designed the user experience and interface design.
  • Worked closely with the development team to ensure the delivery of a quality product upon launch.
Technologies: iOS, Sketch, Figma, Apps, Recipes & Cooking, Food, App Design, Mobile App UI, Mobile UX, User Interface (UI), User Experience (UX), Adobe CC, Adobe, Responsive UI, Sitemaps, App UX, Annotated Wireframes, Design Collaboration, Responsive Design, Prototyping, Mobile, Board Decks, Holistic Wellness

Director of Product Design

2016 - 2019
h Club
  • Streamlined and architected innovative solutions for UI/UX development within an international organization, leveraging strong analytical and research skills to manage projects from start to finish.
  • Created high-fidelity wireframes and annotated screen-flows.
  • Designed the user interface design for mobile, tablet, and web.
  • Worked closely with the development team to ensure the outcome of a quality product post-production.
  • Oversaw and trained designers throughout my tenure.
Technologies: Android, iOS, Social, Clubhouse, Restaurants & Dining, Hospitality, User Interface (UI), User Experience (UX), InVision, Adobe CC, Adobe, Responsive UI, Sitemaps, App UX, Annotated Wireframes, Design Collaboration, Apps, Responsive Design, Prototyping, Board Decks, Holistic Wellness

Senior UI/UX Designer

2013 - 2014
Samsung Electronics
  • Translated business marketing requirements into best-in-class products for a multi-billion-dollar company resulting in greater awareness, positive user feedback, and increased consumption.
  • Handled projects like WatchON App for Samsung Galaxy S 4, Galaxy Note 8.0, Galaxy Note 10.1., social media including Facebook, Twitter, and Google Play, Community sites including the Samsung WatchON Blog and Forum, and TV UI screens.
  • Worked closely with product, partnerships, merchandising, and marketing by providing visual designs, mockups, and prototypes to create industry-leading UX and UI across mobile, tablet, the web, and tv.
Technologies: Home Entertainment, App Design, Mobile UX, User Interface (UI), User Experience (UX), Web Design, InVision, Adobe CC, Adobe, Responsive UI, Sitemaps, App UX, Annotated Wireframes, Responsive Design, Prototyping

Lead UX

2011 - 2014
Zed Worldwide
  • Designed innovative digital products for high-profile clients, including Verizon, BBC Worldwide, Name That Tune Univision, US Cellular, Tracfone, Net10, Straight Talk, and Cricket.
  • Developed and maintained UI/UX experiences, personas, design mockups, and usage scenarios for Sports Wiz, Music Wiz, Name That Tune, and Tone Room Deluxe across mobile and social platforms.
  • Created digital storefront design, mobile UI, in-app merchandising campaigns, and marketing campaigns for Tracfone and US Cellular.
  • Collaborated with the marketing and development team to create usable, accessible, and modular designs that can scale to millions of users.
Technologies: Android, Photoshop CC, Games, Mobile UX, User Experience (UX), Adobe CC, Adobe, Responsive UI, User Interface (UI), App UX, Annotated Wireframes

Senior Lead Designer

2012 - 2013
iHerb
  • Created what became the 2013 award-winning best mobile international business iPhone, iPad app, app icon, and wap storefront for iHerb brand.
  • Designed the UI/UX, wireframes, sitemap flow, functionality wireframes, and user experience flow for both the iPhone and iPad apps.
  • Worked closely with the development and programming team throughout the process.
Technologies: iOS, Adobe CC, Adobe, Responsive UI, User Interface (UI), Annotated Wireframes

Senior Designer

2011 - 2011
Westfield
  • Developed web and print collateral, including email blasts, e-newsletters, direct mail pieces, and print advertisements streamlined with the current Westfield brand.
  • Designed the mobile and web experience for Herve Leger properties.
  • Worked on UX flows for the Lola brand at BCBG and created lookbooks for their spring, summer, fall, and winter clothing lines.
Technologies: Adobe CC, Adobe, Responsive UI, User Interface (UI), Annotated Wireframes

Visual Graphic Designer

2010 - 2011
BCBG Max Azria Group
  • Contributed to visual directives for BCBGeneration, Max Azria, Herve Leger, and Lola Max Rave divisions Canada, Japan, France, and United States.
  • Created the fashion catalog's and website's layout and design.
  • Created responsive designs across UX and UI for the Lola brand.
Technologies: Adobe CC, Adobe, Responsive UI, User Interface (UI)

Education

2021 - 2022

Master's Degree in Design Thinking

Stanford University Graduate School of Business - Stanford, CA, USA

2003 - 2006

Bachelor of Science Degree in Graphic Design

Art Institute of Orange County - Santa Ana, California, USA

Skills

Tools

Microsoft Office, Sketch 4, Adobe Experience Design (XD), Sketch, Adobe, Illustrator CC, InDesign CC, OmniGraffle, InVision, Adobe Creative Suite, Microsoft PowerPoint, AI Tools, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Camtasia, Adobe Lightroom, Adobe CC, Photoshop CC

Industry Expertise

Education, Exercise & Fitness, Health, Restaurants & Dining, Healthcare, Automotive, Hospitality, Hotels & Lodging, Telecommunications, Real Estate, Food & Beverage, Fitness, Food, Games, Banking & Finance, Health & Wellness

Platforms

Figma, Mobile, iOS, Android, MacOS

Other

SaaS, Dashboard Design, Responsive UI, Responsive Web Design (RWD), User Flows, Wireframing, Annotated Wireframes, Team Management, Business Management, Responsive Design, Wireless Communication, Project Management, Responsive Layout, Tablet UI, Tablet UX, Identity Design, Sitemaps, SaaS Design, Product Design, UI Design, Mobile UI, Mobile UX, UX Design, Prototyping, Web Dashboards, B2B, B2C, eCommerce, Landing Pages, Style Guides, Web Marketing, User Experience (UX), User Interface (UI), App Design, Web Design, Mobile Apps, App UX, Mobile App Design, User Research, Branding, Holistic Wellness, Remote User Testing, Qualitative Research, Quantitative Research, User Personas, Design Systems, Board Decks, Collaboration, Executive Presentations, Storytelling, Visual Storytelling, Brand Guidelines, Marketing Design, UX Prototyping, Full-stack Design, AI strategy, Research, Design Collaboration, Apps, Ownership, Motion Graphics, 3D Motion Graphics, Social Media Marketing (SMM), Identity, Logo Design, Messaging, Brand Positioning, Colleges & Universities, UI Branding, Taglines, Robotics, Social, Social Media Apps, Travel, Medical Applications, Recipes & Cooking, Dashboards, Software as a Service (SaaS), Material UI, Clubhouse, Home Entertainment, Fintech, Medicine, Analytical Dashboards, Car Dashboards, Mobile App UI, Web UI, Web UX, App UI, Vabotu, Graphical User Interface (GUI), eCommerce UX, eCommerce UI, Mobile eCommerce, Wellness, UX Research, Web App UI, Web App Design, UI Prototyping, Data Visualization, Web UX Design, WebApp, UX Audits, Design Leadership, Rapid Prototyping, User Journeys, Feature Prioritization, UX Wireframes, User Testing, Layout Design, WCAG 2, User Interviews, Scanning, Printing, Audits, Layout, Marketplaces, Mockups, Heuristic Analysis, Artificial Intelligence (AI), Visual Design, Illustration

Experience

  • Web Design - 12 years
  • User Experience (UX) - 10 years
  • User Interface (UI) - 10 years
  • Mobile App Design - 10 years
  • SaaS - 10 years
  • Mobile App UI - 10 years
  • App Design - 10 years
  • Dashboard Design - 8 years
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