Vasile B Tiplea

Designer in Las Vegas, NV, United States

Member since September 23, 2019

Vasile is a distinguished product innovator and design leader with 20+ years of experience in product, user experience, and interface design; project management; and product launch. He leverages a history of success and recognition as an integral part of award-winning product launches at Colgate, Samsung, Bose, Westfield, BCBG Maxazria group, and others. Vasile has a strong background in client relationship management to cultivate strategic partnerships and consistent customer-based growth.

UI Product Design App UX Mobile UI Web Design UX Design Prototyping eCommerce SaaS User Experience (UX)User Interface (UI)Mobile App Design Dashboard Design SaaS Design Branding Show more

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Portfolio

Digital Design

Dashboard for BMW
- Dashboards
- Dashboard Design
- Analytical Dashboards
- Car Dashboards
- Web UX
- Web UI
E-commerce Mobile App and Website
- eCommerce
- eCommerce UX
- eCommerce UI
- Mobile eCommerce
SaaS Dashboard for Personal Growth Platform
- SaaS
- Dashboard Design
- Health & Wellness
- User Experience (UX)
- Research
- User Interface (UI)
- GUI
Fintech Mobile App
- Fintech
- Banking & Finance
- Mobile App UI
- Mobile App Design
- Mobile UX
- App UI
- App UX
- Wireframing
- Figma
- Sketch
- Adobe CC
- InVision
Heycollab
- Mobile Apps
- User Interface (UI)
- App UX
- App UI
- Web UI
- Research
- Design Collaboration
- Team Management
- Productivity App
- Wireframing
- SaaS Design
- Software as a Service (SaaS)
- Web Design
- SaaS
- User Experience (UX)
- Mobile UX
- Mobile App UI
- App Design
Social Travel App UI and UX
- Social
- Travel
- UI
- App UI
- App UX
- Social Media Apps
- Wireframing
- Annotated Wireframes
- User Experience (UX)
- User Interface (UI)
- Mobile UX
- Mobile App UI
- App Design
- iOS
- Android
Medical App UX and UI
- Medical Applications
- Healthcare UX
- App UI
- App UX
- Annotated Wireframes
- User Experience (UX)
- User Interface (UI)
- Mobile UX
- Mobile App UI
- App Design
- iOS
- Android
- Medicine
- Healthcare
- UX
Telecommunications Mobile App
- Web UI
- App UI
- Web UX
- Motion Graphics
- Telecommunications
- Wireless Communication
- Wireframing
- Project Management
- User Flows
- 3D Motion Graphics
- Social Media Marketing (SMM)
- Responsive Layout
- Responsive Design
- User Experience (UX)
- User Interface (UI)
- Mobile App UI
- App Design
- iOS
Educational Website UX and UI
- Web UX
- Web UI
- Logo Design
- Education
- User Experience (UX)
- User Interface (UI)
- Mobile UX
- Mobile App UI
- App Design

Employment

Head of Design
2021 - PRESENT
Colgate-Palmolive
- Created the final UX and UI design deliverables for a connected web-based B2B and B2C eCommerce experience. Identified gaps in the product experience and helped innovate based on business requirements.
- Contributed to the creation of Colgate's secondary brand, Hill's To Home, by creating the UX and UI for their web and mobile properties.
- Became brand ambassador for Colgate's Hill's To Home brand.
Technologies: Figma, Adobe CC, OmniGraffle, Sketch, User Research, Adobe, Responsive UI, Sitemaps, UI, App UX, Annotated Wireframes, Design Collaboration, Productivity App, Responsive Design, Messaging
Chief Product Officer
2010 - PRESENT
Creative27
- Championed key mobile, tablet, and web design projects for multiple major clients, earning 30+ awards from senior leadership during tenure, including the “Digital Agency of the Year" award.
- Facilitated the design and streamlining of user experiences, user interface design, and interactive prototyping for various products from inception to launch.
- Maintained daily communication with iOS and Android developers, front-end and back-end teams, and the marketing department to execute projects within the assigned deadlines.
- Led the product development, quality assurance, and launch cycle for all in-house digital products.
Technologies: Fintech, Android, iOS, Dashboards, SaaS, App Design, Mobile App UI, Mobile UX, User Interface (UI), User Experience (UX), Web Design, Adobe Lightroom, OmniGraffle, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, User Research, Branding, Adobe, Illustrator CC, InDesign CC, Responsive UI, Tablet UI, Tablet UX, Healthcare UX, Sitemaps, SaaS Design, UI, App UX, Annotated Wireframes, Research, Design Collaboration, Productivity App, Business Management, Team Management, Responsive Design, Ownership, Identity, Messaging, Music Apps, Wellness
Head of Product Design
2016 - 2020
Heycollab
- Administered leadership throughout the research and discovery stages of product development, driving the design of UX/UI and prototyping for mobile, Mac, Windows, and web.
- Performed a key role in developing the company’s brand and industry identity through diligent oversight and management of the development process from start to finish—earning the Gold Winner Award from Muze Creative Awards.
- Built the user experience design with annotated wireframes.
- Created the user interface design across web, Mac, Windows, iOS, and Android.
- Led the development team and quality assurance efforts in launching Vabotu.
- Led the marketing and soft launch of the Vabotu platform.
Technologies: Android, iOS, App Design, Mobile App UI, Mobile UX, User Interface (UI), User Experience (UX), SaaS, Web Design, Vabotu, InVision, OmniGraffle, Adobe CC, Sketch, Branding, Adobe, Illustrator CC, Responsive UI, Sitemaps, SaaS Design, UI, App UX, Annotated Wireframes, Research, Design Collaboration, Productivity App, Project Management App, Team Management, Windows App Development, Responsive Design, Identity, Messaging, Wellness
Director of Product UI/UX
2017 - 2019
Assuaged
- Awarded WMA for the best food industry mobile application by playing a key role in creating, designing, developing, and launching the company's leading mobile application, website, and motion graphics promo.
- Conducted research and designed the user experience and interface design.
- Worked closely with the development team to ensure the delivery of a quality product upon launch.
Technologies: iOS, Sketch, Figma, Apps, Recipes & Cooking, Food, App Design, Mobile App UI, Mobile UX, User Interface (UI), User Experience (UX), Adobe CC, Adobe, Responsive UI, Sitemaps, UI, App UX, Annotated Wireframes, Design Collaboration, Productivity App, Responsive Design
Director of Product Design
2016 - 2019
h Club
- Streamlined and architected innovative solutions for UI/UX development within an international organization, leveraging strong analytical and research skills to manage projects from start to finish.
- Created high-fidelity wireframes and annotated screen-flows.
- Designed the user interface design for mobile, tablet, and web.
- Worked closely with the development team to ensure the outcome of a quality product post-production.
- Oversaw and trained designers throughout my tenure.
Technologies: Android, iOS, Social, Clubhouse, Restaurants & Dining, Hospitality, User Interface (UI), User Experience (UX), Adobe After Effects, InVision, Adobe CC, Adobe, Responsive UI, Sitemaps, UI, App UX, Annotated Wireframes, Design Collaboration, Productivity App, Responsive Design
Senior UI/UX Designer
2013 - 2014
Samsung Electronics
- Translated business marketing requirements into best-in-class products for a multi-billion-dollar company resulting in greater awareness, positive user feedback, and increased consumption.
- Handled projects like WatchON App for Samsung Galaxy S 4, Galaxy Note 8.0, Galaxy Note 10.1., social media including Facebook, Twitter, and Google Play, Community sites including the Samsung WatchON Blog and Forum, and TV UI screens.
- Worked closely with product, partnerships, merchandising, and marketing by providing visual designs, mockups, and prototypes to create industry-leading UX and UI across mobile, tablet, the web, and tv.
Technologies: Home Entertainment, App Design, Mobile UX, User Interface (UI), User Experience (UX), Web Design, InVision, Adobe CC, Adobe, Responsive UI, Sitemaps, UI, App UX, Annotated Wireframes, Responsive Design
Lead UX
2011 - 2014
Zed Worldwide
- Designed innovative digital products for high-profile clients, including Verizon, BBC Worldwide, Name That Tune Univision, US Cellular, Tracfone, Net10, Straight Talk, and Cricket.
- Developed and maintained UI/UX experiences, personas, design mockups, and usage scenarios for Sports Wiz, Music Wiz, Name That Tune, and Tone Room Deluxe across mobile and social platforms.
- Created digital storefront design, mobile UI, in-app merchandising campaigns, and marketing campaigns for Tracfone and US Cellular.
- Collaborated with the marketing and development team to create usable, accessible, and modular designs that can scale to millions of users.
Technologies: Android, Photoshop CC, Game app, Mobile UX, User Experience (UX), Adobe CC, Adobe, Responsive UI, UI, App UX, Annotated Wireframes
Senior Lead Designer
2012 - 2013
iHerb
- Created what became the 2013 award-winning best mobile international business iPhone, iPad app, app icon, and wap storefront for iHerb brand.
- Designed the UI/UX, wireframes, sitemap flow, functionality wireframes, and user experience flow for both the iPhone and iPad apps.
- Worked closely with the development and programming team throughout the process.
Technologies: iOS, Adobe CC, Adobe, Responsive UI, UI, Annotated Wireframes
Senior Designer
2011 - 2011
Westfield
- Developed web and print collateral, including email blasts, e-newsletters, direct mail pieces, and print advertisements streamlined with the current Westfield brand.
- Designed the mobile and web experience for Herve Leger properties.
- Worked on UX flows for the Lola brand at BCBG and created lookbooks for their spring, summer, fall, and winter clothing lines.
Technologies: Adobe CC, Adobe, Responsive UI, UI, Annotated Wireframes
Visual Graphic Designer
2010 - 2011
BCBG Max Azria Group
- Contributed to visual directives for BCBGeneration, Max Azria, Herve Leger, and Lola Max Rave divisions Canada, Japan, France, and United States.
- Created the fashion catalog's and website's layout and design.
- Created responsive designs across UX and UI for the Lola brand.
Technologies: Adobe CC, Adobe, Responsive UI, UI

Education

Master's Degree in Design Thinking
2021 - 2022
Stanford University Graduate School of Business - Stanford, CA, USA
Bachelor of Science Degree in Graphic Design
2003 - 2006
Art Institute of Orange County - Santa Ana, California

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Designer in Las Vegas, NV, United States

Portfolio

Employment

Head of Design

Chief Product Officer

Head of Product Design

Director of Product UI/UX

Director of Product Design

Senior UI/UX Designer

Lead UX

Senior Lead Designer

Senior Designer

Visual Graphic Designer

Education

Experience

Location