Vasile is a mobile app developer with over 18 years of experience under his belt. Recently though, he occupied the role of a multi-award-winning director of product and design. Have an app idea? Vasile can help you make it real. Vasile's work and leadership have earned him international recognition and Fortune 500 clients such as Samsung, BBC Worldwide, Westfield, US Cellular, Bose, and more.
Championed key mobile, tablet, and web design projects for multiple major clients, earning 30+ awards from senior leadership during tenure, including “Digital Agency of the Year.”.
Facilitated the design and streamlining of user experiences, user interface design, and interactive prototyping for various products from inception to launch.
Maintained daily communication across iOS and Android developers, front-end and back-end teams, and marketing to execute projects within assigned deadlines.
Led the product development, quality assurance, and launch cycle for all in-house digital products.
Technologies: Fintech, Android, iOS, Dashboards, SaaS, App Design, Mobile App UI, Mobile App UX, User Interface (UI), User Experience (UX), Web Design, Adobe Lightroom, OmniGraffle, InVision, Adobe Illustrator, Adobe Photoshop, Sketch
Head of Product Design
2016 - 2020
Administered leadership throughout the research and discovery stages of product development, driving the design of UX/UI and prototyping for mobile, Mac, Windows, and web.
Performed a key role in developing the company’s brand and industry identity through diligent oversight and management of the development process from start to finish—earning the Gold Winner Award from Muze Creative Awards.
Built the user experience design with annotated wireframes.
Created the user interface design across web, Mac, Windows, iOS, and Android.
Led the development team and quality assurance efforts in launching Vabotu.
Led the marketing and soft launch of the Vabotu platform.
Technologies: Android, iOS, App Design, Mobile App UI, Mobile App UX, User Interface (UI), User Experience (UX), SaaS, Web Design, Vabotu, InVision, OmniGraffle, Adobe CC, Sketch
Director of Product UI/UX
2017 - 2019
Awarded WMA for the best food industry mobile application by playing a key role in creating, designing, developing, and launching the company's leading mobile application, website, and motion graphics promo.
Conducted research and designed the user experience and interface design.
Worked closely with the development team to ensure the delivery of a quality product upon launch.
Technologies: iOS, Sketch, Figma, recipe app, Recipes & Cooking, Food, App Design, Mobile App UI, Mobile App UX, User Interface (UI), User Experience (UX), Adobe CC
Director of Product Design
2016 - 2019
Streamlined and architected innovative solutions for UI/UX development within an international organization, leveraging strong analytical and research skills to manage projects from start to finish.
Created high-fidelity wireframes and annotated screen-flows.
Designed the user interface design for mobile, tablet, and web.
Worked closely with the development team to ensure the outcome of a quality product post-production.
Oversaw and trained designers throughout my tenure.
Technologies: Android, iOS, Social, Clubhouse, Restaurants & Dining, Hospitality, User Interface (UI), User Experience (UX), Adobe After Effects, InVision, Adobe CC
Senior UI/UX Designer
2013 - 2014
Translated business marketing requirements into best-in-class products for a multi-billion-dollar company resulting in greater awareness, positive user feedback, and increased consumption.
Handled projects like WatchON App for Samsung Galaxy S 4, Galaxy Note 8.0, Galaxy Note 10.1., social media including Facebook, Twitter, and Google Play, Community sites including the Samsung WatchON Blog and Forum, and TV UI screens.
Worked closely with product, partnerships, merchandising, and marketing by providing visual designs, mockups, and prototypes to create industry-leading UX and UI across mobile, tablet, the web, and tv.
Technologies: Home Entertainment, App Design, Mobile App UX, User Interface (UI), User Experience (UX), Web Design, InVision, Adobe CC
2011 - 2014
Designed innovative digital products for high-profile clients, including Verizon, BBC Worldwide, Name That Tune Univision, US Cellular, Tracfone, Net10, Straight Talk, and Cricket.
Developed and maintained UI/UX experiences, personas, design mockups, and usage scenarios for Sports Wiz, Music Wiz, Name That Tune, and Tone Room Deluxe across mobile and social platforms.
Created digital storefront design, mobile UI, in-app merchandising campaigns, and marketing campaigns for Tracfone and US Cellular.
Collaborated with the marketing and development team to create usable, accessible, and modular designs that can scale to millions of users.
Technologies: Android, Photoshop CC, Game app, Mobile App UX, User Experience (UX), Adobe CC
Senior Lead Designer
2012 - 2013
Created what became the 2013 award-winning best mobile international business iPhone, iPad app, app icon, and wap storefront for iHerb brand.
Designed the UI/UX, wireframes, sitemap flow, functionality wireframes and user experience flow for both the iPhone and iPad app.
Worked closely with the development and programming team throughout the process.
Technologies: iOS, Adobe CC
2011 - 2011
Developed web and print collateral, including email blasts, e-newsletters, direct mail pieces, and print advertisement streamlined with the current Westfield brand.
Designed the mobile and web experience for Herve Leger properties.
Worked on UX flows for the Lola brand at BCBG and created look-books for their spring, summer, fall and winter clothing lines.
Technologies: Adobe CC
Visual Graphic Designer
2010 - 2011
BCBG Max Azria Group
Contributed to visual directives for BCBGeneration, Max Azria, Herve Leger, Lola Max Rave divisions Canada, Japan, France, and United States.
Created fashion catalog layout and design in addition to the website layout and design.
Created responsive designs across UX and UI for the LOLA brand.