Designing fintech and business applications is Vesna's passion, and she is a design leader with 15 years of experience. She has a customer-centric approach by combining design thinking, product intuition, and business proficiency to help teams find meaningful solutions. This includes finding user needs, building empathy, articulating ideas through great storytelling, and leading creative direction for large-scale projects.
Led the design of a product that simplifies sales tax compliance for businesses selling across state lines.
Led the design of a platform that enables the complete end-to-end management, monitoring, and governance of an organization’s entire portfolio of models.
Created product strategy, personas, flows, guided research, and followed design system guidelines to match PwC product portfolio. Worked cross-functionally and oversaw the end-to-end user journey.
Technologies: Sketch, InVision, Miro
CEO
2015 - PRESENT
Habitual.
Designed user experience in banking and custom finance applications.
Worked with various clients, such as TaxAct, Her, B8ta Retail, Coinage, Crowd-up, and more.
Worked on ideation as well as built phase of the products.
Led design sprints and designed workshops for clients.
Master's Degree in Information Technology Management
2010 - 2021
Faculty of Information Studies - Novo Mesto, Slovenia
Certificates in CPD - UCL Advances and Mobile Monday Mobile Masterclass (The business, design, and technological aspects of developing successful mobile products, services, and experiences.)