Vesna Planko, Designer in San Francisco, CA, United States
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Vesna Planko

Verified Expert  in Design


San Francisco, CA, United States
Toptal Member Since
November 27, 2015

Designing fintech and business applications is Vesna's passion, and she is a design leader with 15 years of experience. She has a customer-centric approach by combining design thinking, product intuition, and business proficiency to help teams find meaningful solutions. This includes finding user needs, building empathy, articulating ideas through great storytelling, and leading creative direction for large-scale projects.


Work Experience

Lead Product Designer

2018 - PRESENT
  • Led the design of a product that simplifies sales tax compliance for businesses selling across state lines.
  • Led the design of a platform that enables the complete end-to-end management, monitoring, and governance of an organization’s entire portfolio of models.
  • Created product strategy, personas, flows, guided research, and followed design system guidelines to match PwC product portfolio. Worked cross-functionally and oversaw the end-to-end user journey.
Technologies: Sketch, InVision, Miro


2015 - PRESENT
  • Designed user experience in banking and custom finance applications. Worked with various clients, such as TaxAct, Her, B8ta Retail, Coinage, Crowd-up, and more.
  • Worked on ideation as well as built phase of the products.
  • Led design sprints and designed workshops for clients.
Technologies: Design Principles, UX Design, Design Thinking, Figma, Lean UX, UX Strategy, UX Specifications

Lead UX/UI Designer

2013 - PRESENT
Security First
  • Created and iterated the first prototype.
  • Conducted UX research and studies.
  • Designed the Android app.
  • Worked also on the front-end of the app (Android Studio).
Technologies: Android Studio, InVision, Adobe Photoshop, Adobe InDesign, Sketch

Senior UX/UI Full-stack Designer

2017 - 2017
App Annie
  • Designed the alerts feature.
  • Conducted RITE resting.
  • Worked on rapid prototyping.
  • Wrote detailed specs.
Technologies: InVision, Sketch

Lead UX/UI Designer

2014 - 2016
Moni Technologies
  • Designed the app architecture for both iOS and Android.
  • Incorporated the business needs in the app.
  • Conducted user testing.
  • Developed and maintained the art direction.
  • Created marketing material for the website and for the Google Play Store, and the App Store.
Technologies: Adobe Photoshop, Adobe InDesign, Adobe Illustrator, InVision

Design and Technical Lead

2013 - 2014
Dattch (Her)
  • Designed an app for an entirely female audience.
  • Created the design for the iOS and Android apps as well as for the web page and blog.
  • Conducted UX testing and iterated upon that data.
  • Designed an app that won the best design award at the 2014 SF Launch conference.
Technologies: Sublime Text, POP, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2010 - 2021

Master's Degree in Information Technology Management

Faculty of Information Studies - Novo Mesto, Slovenia

2013 - 2013

Certificates in CPD - UCL Advances and Mobile Monday Mobile Masterclass (The business, design, and technological aspects of developing successful mobile products, services, and experiences.)

The Mobile Academy - London, UK