Viktoriia Pshenychko

Viktoriia Pshenychko

Designer
New York, NY, United States
Member since November 7, 2018
For over the past seven years, Viktoriia has been in New York crafting scalable products for clients. Trained in copywriting, design, and marketing, she combines all three disciplines in her endeavors. She focuses on user onboarding, conversion, and engagement—gravitating towards revenue-driven design. Viktoriia also mentors startups at a lead tech accelerator in NYC where she helps founders to uncover pain points and to come up with solutions.
Viktoriia is now available for hire
Portfolio
Digital Design
  • AdvisorConnect
  • 30 Second Picth
  • Bathwater Kids
  • Mighty Teeth
  • Network Navigator
  • uGO Health
Employment
  • UI/UX Mentor
    2018 - PRESENT
    Entrepreneurs Roundtable Accelerator
    • Coached early-stage startups regarding UI/UX design-related questions.
    • Identified key problems/blockers and helped to navigate them to the right solutions by leveraging industry best practices and user testing outcomes.
    • Provided feedback on digital products, user flows, onboarding, and conversion funnels.
    • Helped to coordinate founders with necessary resources in regards to design, tools, and user research.
    • Reviewed stats from measuring tools and integrated performance and user feedback into upcoming design sprints.
    Technologies: Sketch, InVision, Marvel (Wireframes), RealtimeBoard
  • Product Designer
    2017 - PRESENT
    AdvisorConnect, Inc.
    • Led the product team to define product sprints.
    • Identified key problems and to find and optimize the right solutions.
    • Oversaw the user experience of our products from conception to launch by leading user research sessions to uncover user goals, needs, and validating designs.
    • Created user journeys and wireframes, then validated low-fidelity prototypes, iterated on feedback, then designed high-fidelity mockups and prototypes with again iterating on feedback, with a final implementation and iteration measurement.
    • Worked closely with engineering to ensure a high-quality implementation of the user interface and outstanding user experience.
    • Took the product ideas from 0 to 1 then from 1 to 100. Crafted and shipped the MVP experience; measuring, iterating, and scaling the product thereafter.
    Technologies: Sketch, InVision, Marvel (Wireframes), Adobe Photoshop, RealtimeBoard, Jira, Trello
Other Experience
  • Getting Acquainted – A Guide to User Onboarding Flows (Publication)
    First impressions are vital, and the outcome is binary—engagement or escape. The same goes for user onboarding. Learn how onboarding drives brand awareness and establishes trust with end users.
Education
  • Certificate in Contemporary American Business Practices — Focus in Marketing
    2017 - 2018
    Baruch College - New York City, NY, USA
  • Associate's degree in Multimedia Design
    2013 - 2015
    City University of New York - New York, NY, USA
  • Bachelor's degree in Languages, Copy Writing
    2004 - 2009
    Mariupol State University of Humanities - Mariupol, Ukraine
Experience
  • User Interface (UI)7 years
  • User Experience (UX)7 years
  • Product Design6 years
  • Branding6 years
  • Sketch6 years
  • InVision5 years
  • Marvel App2 years
  • InVision Studio1 year
Tools
  • Sketch
  • InVision
  • Marvel App
  • InVision Studio

Location

New York, NY, United States

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