Viktoriia Pshenychko

Designer

New York, NY, United States

Member since November 7, 2018

For over the past seven years, Viktoriia has been in New York crafting scalable products for clients. Trained in copywriting, design, and marketing, she combines all three disciplines in her endeavors. She focuses on user onboarding, conversion, and engagement—gravitating towards revenue-driven design. Viktoriia also mentors startups at a lead tech accelerator in NYC where she helps founders to uncover pain points and to come up with solutions.

User Interface (UI)User Experience (UX)Web Design Squarespace Sketch Branding Product Design iOS Adobe Photoshop Logo Design Mobile App Design Show more

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Portfolio

Digital Design

AdvisorConnect
- Lead Generation
- iOS App Design
- Sketch
- InVision
- Networks
- Data Virtualization
- Illustration
- Isometric Design
- Enterprise
- Product Ownership
- Research & Analysis
- Financial Advisory
- Insurance
- Interaction Design (IxD)
- Prospecting
- Strategy
30 Second Picth
- UI Design
- Entrepreneurship
- Elevator Pitches
- Sketch
- InVision
- Prototyping
- Conversion
- User Onboarding
- Engagement Strategy
- Education
- Data Visualization
- User Experience (UX)
- Rebranding
- Pitch Presentations
- Community Development
Bathwater Kids
- UI Design
- Consumer Services
- Branding
- Logo Design
- Icon Design
- Landing Pages
- Wireframing
- Storage Products
- Target Markets (Parents)
- Checkout
- InVision
- Consumer Applications
- Illustration
- Sketch
- Visual Identity
- Flat Design
- Community Development
- Kids
- Parenting
- User Experience (UX)
Mighty Teeth
- Health & Wellness
- Appointment Booking
- Consumer Services
- Branding
- Sketch
- User Interface (UI)
- User Experience (UX)
- Apps
- InVision
- Community Growth
- Logo Design
- Icon Design
Network Navigator
- Data Visualization
- Data-driven Design
- Search
- Digital Filters
- User Flows
- Engagement Strategy
- User Interface (UI)
- User Experience (UX)
- Dashboard Design
- Product Ownership
- MVP Design
- Workshop Facilitation
- Financial Advisory
- Insurance
- Web Platforms
- Sass
- Software Design
- Prototyping
uGO Health
- Public Health
- Protoyping
- User Research
- User Interviews
- User Interface (UI)
- User Experience (UX)
- Health IT
- CTA
- Customer Engagement
- Mobile
- Healthcare
- Health Insurance
- Sketch
- InVision
- Apps
- Appointment Booking

Employment

UI/UX Mentor
2018 - PRESENT
Entrepreneurs Roundtable Accelerator
- Coached early-stage startups regarding UI/UX design-related questions.
- Identified key problems/blockers and helped to navigate them to the right solutions by leveraging industry best practices and user testing outcomes.
- Provided feedback on digital products, user flows, onboarding, and conversion funnels.
- Helped to coordinate founders with necessary resources in regards to design, tools, and user research.
- Reviewed stats from measuring tools and integrated performance and user feedback into upcoming design sprints.
Technologies: Sketch, InVision, Marvel (Wireframes), RealtimeBoard
Product Designer
2017 - PRESENT
AdvisorConnect, Inc.
- Led the product team to define product sprints.
- Identified key problems and to find and optimize the right solutions.
- Oversaw the user experience of our products from conception to launch by leading user research sessions to uncover user goals, needs, and validating designs.
- Created user journeys and wireframes, then validated low-fidelity prototypes, iterated on feedback, then designed high-fidelity mockups and prototypes with again iterating on feedback, with a final implementation and iteration measurement.
- Worked closely with engineering to ensure a high-quality implementation of the user interface and outstanding user experience.
- Took the product ideas from 0 to 1 then from 1 to 100. Crafted and shipped the MVP experience; measuring, iterating, and scaling the product thereafter.
Technologies: Sketch, InVision, Marvel (Wireframes), Adobe Photoshop, RealtimeBoard, Jira, Trello
Lead Designer | Founding Member
2016 - 2017
Bathwaterkids, LLC
- Created the strategy, visual presentations, and concept sketches to further ideas of stakeholders into consumer product—the mobile app.
- Developed user stories, journey maps, wireframes, and user flows. Conducted user interviews, iterated through user feedback for validating designs.
- Designed a custom UI Sketch library and used that for designing high-fidelity mockups; also designed custom illustrations and leveraged the UX from consolidated user research efforts.
- Solely developed and launched a Squarespace website with integrated Google Analytics.
- Monitored analytics and contributed to building the product strategy based on measured results of product performance.
- Represented company at a trade show, Big City Moms and attracting 1,000+ attendees and converting 20% into prospective users.
Technologies: Sketch, InVision, Adobe Photoshop, Adobe Illustrator, Balsamiq, Jira, Asana
Resident UI/UX Designer
2014 - 2016
Entrepreneurs Roundtable Accelerator
- Joined ERA to work with the number of early-stage startups as a visual designer.
- Was involved in a variety of projects setting early branding guidelines and launching necessary marketing materials; designed logos, posters, promos, business cards, and banners.
- Contributed to the design of landing pages, conversion funnels and user interfaces for product dashboards.
- Helped existing teams with wireframing, prototyping, and high-fidelity mockup designs.
- Contributed as a user research assistant during focus groups. Helped gather and analyze user feedback, create contextual analysis and integrate user feedback into the production process.
- Designed keynote investor pitches and sales decks (visual).
Technologies: Sketch, InVision, Adobe Photoshop, Adobe Illustrator, Squarespace, WordPress
Freelance Visual Designer
2012 - 2014
Freelance Work
- Designed logos, brochures, promos, and business cards.
- Created sitemaps, wireframes, and mockups for WordPress websites.
- Developed the ability to manage multiple projects/clients simultaneously and meet deadlines.
- Developed a design process framework to enable me to work remotely and manage multiple clients.
- Provided on-demand visual design services.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Other Experience

Getting Acquainted – A Guide to User Onboarding Flows (Publication)
https://www.toptal.com/designers/ux/user-onboarding-flow
First impressions are vital, and the outcome is binary—engagement or escape. The same goes for user onboarding. Learn how onboarding drives brand awareness and establishes trust with end users.

Education

Certificate in Contemporary American Business Practices — Focus in Marketing
2017 - 2018
Baruch College - New York City, NY, USA
Associate's degree in Multimedia Design
2013 - 2015
City University of New York - New York, NY, USA
Bachelor's degree in Languages, Copy Writing
2004 - 2009
Mariupol State University of Humanities - Mariupol, Ukraine

Experience

User Interface (UI)7 years
User Experience (UX)7 years
Product Design6 years
Branding6 years
Sketch6 years
InVision5 years
Marvel App2 years
InVision Studio1 year

Tools

Sketch
InVision
Marvel App
InVision Studio

Viktoriia Pshenychko

Location