Yesica (Yesi) Danderfer
Verified Expert in Design
UX/UI Designer
Yesi is a freelance art director and web designer specializing in visual design for digital products, landing pages, and websites. She feels a part of what is referred to as "little giants of the world," professionals who contribute to small businesses at the groundbreaking level, questioning and transforming the status quo of their industry and market through out-of-the-box unique design solutions with an empathetic and inclusive process that combines the analog with the digital.
Portfolio
Work Experience
Lead Product Designer
The Food Corridor
- Ran workshops on design thinking and core to guide the team through the generation of new concepts and features for their digital product and more.
- Helped the product manager develop new features for digital products and brainstorm solutions for any modifications throughout the SaaS platform.
- Worked on designing new features, maintaining their design system, and collaborating with the development team to ensure quality on the UX and UI throughout the entire app.
Lead Designer
Wakety
- Led all design projects and focused on product design, UX/UI, and art direction.
- Helped a team of developers and guided designers to understand and follow style guides and the final design.
- Worked closely with the CEO through UX and visual design workshops to achieve the best results at getting a top-notch design for everyday digital products.
UX Community Lead
Toptal
- Welcomed new Toptalers to offer them information, guidance, and let them know of available channels they can get started with.
- Engaged with our community and audience. Connected Toptalers with other Toptalers who might be more experienced in a particular topic if they seek help or have questions.
- Shared information and passed on interesting news to generate a good and healthy conversation in the community.
- Moderated the channels and kept an eye out to ensure everyone in the community followed Toptal’s code of conduct.
UX/UI Designer
Coorva
- Helped the team facilitate UX/UI design, design strategy, and discovery services for different types of clients, either startups or big companies.
- Focused on the client's challenges and needs from various products: sites, dashboards for B2B or B2C audiences, applications for iOS or Android, among others.
- Led discovery sessions and workshops to find visual and art direction on digital products for clients on startups.
Judge
CSS Design Awards
- Offered my technical knowledge in design to judge different websites and the work of many designers and developers every month as part of the honorary jury for the CSS Design Awards.
- Reviewed various sites on a daily and monthly basis.
- Helped the team share my point of view on the Website of the Year event and be awarded for it many years in a row.
UX/UI Designer
Dolby Labs
- Helped Dolby come up with a new marketing site for their API Algorithm for sound enhancement.
- Designed a marketing site for their new API product.
- Ran a brand strategy workshop and improved their presentation assets for a big meeting with enterprise brands in less than 30 days.
Visual Designer
- Helped the LinkedIn Marketing Solutions Team design pieces B2B and B2C to help communicate their goals, data, and how they can help their clients in the most efficient way possible.
- Collaborated in creating case studies for the LinkedIn Business Team and various enterprises and luxury brands.
- Created marketing collateral for the LinkedIn Business Team, such as decks, PDFs, case studies and presentations, and more.
Lead Spanish Editor
Toptal
- Edited articles translated from English to Spanish from the Toptal Blog on various verticals (development, design, and finance).
- Led a team of translators and reviewers to create top-quality translations and adaptations to the Toptal Design Blog.
- Managed a platform of articles reviewed monthly for quality assurance looking for typos or any other errors.
- Translated articles from English to Spanish from various verticals (development, design, and finance).
- Reviewed and analyzed various data and kept in touch with other editors to check different topics of the hottest topics to keep in mind moving forward with future translations.
UX/UI Designer
Indicius
- Helped the team on various visual, UX/UI design tasks, from flow creations to user testing, style tiles, UI elements, and visual concepts.
- Met with clients to understand their needs and take notes of the design communications problems to resolve, leading the team assigned to each project.
- Aided other senior designers in diverse projects to brainstorm and develop solutions for client problems in various products and was present at design thinking workshops.
Designer Screener
Toptal
- Helped the screening team to go through various kinds of applicants and find our next big talent in design through calls and meticulous review of their portfolio and works.
- Wrote for Toptal in various design topics to offer the best quality in guides and articles and acted as an editor for its various content.
- Translated and edited various articles and technical documents.
UX/UI Designer
Spotify
- Designed a data visualization site for Spotify's business department.
- Collaborated on marketing collaterals for the Spotify x Star Wars joint effort.
- Aided senior designers and project managers on brainstorming sessions to develop the best solutions for diverse projects and more.
Head of UI
Lateral View
- Built and designed the user interface and visuals of every project, primarily focusing on the UI for apps and creating workflows and wireframes.
- Participated in user testing with UX designers and flow creations from the get-go to get the best out of our projects.
- Mentored junior designers on design processes and advised them to improve their skills in our in-house team.
Art Director
Geek Boom Studios
- Created the brand visuals and the internal and social communication of the studio.
- Designed the studio's editorial material and merchandising, video edited the studio's YouTube channel videos and made decisions regarding creative and visual concepts.
- Guided, mentored, and advised other designers on the team to ensure our style and message came out exactly as the brand intended. Helped brainstorm new ideas and supervised content before publishing.
UI Designer
Making Sense
- Crafted the user interface of some of the company's biggest products, social communication graphics, and most external client products.
- Aided senior designers in brainstorming new ideas for potential solutions on digital products.
- Helped the marketing team come up with various ideas on visual pieces for communications, such as emails, blogs, and more.
Education
Design Businesss in Business of Design
The Futur Pro Group - Los Angeles, CA
Certificate in UX Design
The Interaction Design Foundation - Online
Bachelor's Degree in Graphic Design and Audiovisual Communication
CAECE University - Mar del Plata, Argentina
Certifications
Gamification and UX
University of Pennsylvania via Coursera
Experience
Tools
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