Yesica is available for hire
Hire YesicaYesica (Yesi) Danderfer
Verified Expert in Design
UX/UI Designer
Mar del Plata, Buenos Aires Province, Argentina
Toptal member since May 31, 2016
Bio
Yesica helps healthcare and healthtech teams design brands, products, and services that are clear, compassionate, and grounded in evidence. With 15+ years of experience, they blend UX, behavioral science, and systems thinking to support startups and clinical teams. They’ve worked with Bayer, Cedars-Sinai, and LinkedIn, bringing design that listens, serves, and supports the future of care.
Experience
- Visual Design - 11 years
- SaaS Design - 10 years
- Web Design - 10 years
- User Interface (UI) - 8 years
- User Experience (UX) - 7 years
- Webflow - 4 years
- Figma - 4 years
- Cryptocurrency - 3 years
Portfolio
LogoFolio 2023
BrandingBrand DesignLogo Design
Landing Page | Conference | Le Salon Lumen 2022
Landing Page DesignConference SpeakingVisual DesignWeb DesignUser Interface (UI)User Experience (UX)+ 2 more
Work Experience
Lead Designer
2021 - PRESENT
WonderLab
- Tackled the initial interview with clients to understand their needs and performed initial reviews of their projects and needs to guide them through a specific process to get started with their needed design solution.
- Collaborated internally with developers to plan the best strategy for each project and build the aesthetics and visual components for each Webflow project.
- Guided different areas working together toward the same goal in a project, from communication to social media, design, development, and copywriting.
Technologies: Figma, Adobe Photoshop, Adobe Illustrator
Content Specialist for WordPress and CMS Updates
2025 - 2026
Smile Doctors
- Led a multi-site UX and behavioral research initiative across the Smile Doctors orthodontic network.
- Analyzed patient-facing communication through a health-centered lens, focusing on clarity, comprehension, and trust.
- Evaluated digital templates for hierarchy, readability, accessibility, and treatment education effectiveness.
- Identified systemic issues in layout, navigation, copy density, and conversion flow across multiple design frameworks.
- Built a UX scoring model and insights database to quantify patterns and guide redesign decisions.
- Developed research-driven information architecture recommendations and standardized content hierarchies.
- Created behavior-informed homepage structures that reduce cognitive load and improve patient decision-making.
- Consolidated findings into actionable UX direction for template refinement, component systems, and future design work.
- Strengthened clinical communication standards by aligning digital touchpoints with best practices in health literacy and patient experience.
Technologies: Figma, WordPress, CMS Made Simple (CMSMS)
Lead Product Designer
2021 - 2021
The Food Corridor
- Ran workshops on design thinking and core to guide the team through the generation of new concepts and features for their digital product and more.
- Helped the product manager develop new features for digital products and brainstorm solutions for any modifications throughout the SaaS platform.
- Worked on designing new features, maintaining their design system, and collaborating with the development team to ensure quality on the UX and UI throughout the entire app.
Technologies: Sketch, Adobe Photoshop, Adobe Illustrator, InVision, SaaS Design, App UI, Dashboard Design, Product Design, Mobile, App Design
Lead Designer
2020 - 2021
Wakety
- Led all design projects and focused on product design, UX/UI, and art direction.
- Helped a team of developers and guided designers to understand and follow style guides and the final design.
- Worked closely with the CEO through UX and visual design workshops to achieve the best results at getting a top-notch design for everyday digital products.
Technologies: Sketch, Figma, Adobe Photoshop, Adobe Illustrator, Mobile, App Design
UX Community Lead
2017 - 2021
Toptal
- Welcomed new Toptalers to offer them information, guidance, and let them know of available channels they can get started with.
- Engaged with our community and audience. Connected Toptalers with other Toptalers who might be more experienced in a particular topic if they seek help or have questions.
- Shared information and passed on interesting news to generate a good and healthy conversation in the community.
- Moderated the channels and kept an eye out to ensure everyone in the community followed Toptal’s code of conduct.
Technologies: Slack
Designer
2020 - 2020
Capcom
- Worked with a specific Capcom team focused on the marketing efforts for the Resident Evil 3 Remake video game, which came out in 2020, to develop a few concepts for a landing page to promote the game.
- Performed research and a small workshop to understand the company and team's intention with these landing page concepts.
- Offered a few options after our workshop to narrow down the art direction we all agreed upon once a mood board was set into place.
Technologies: Figma, Adobe Photoshop
UX/UI Designer
2019 - 2020
Coorva
- Helped the team facilitate UX/UI design, design strategy, and discovery services for different types of clients, either startups or big companies.
- Focused on the client's challenges and needs from various products: sites, dashboards for B2B or B2C audiences, applications for iOS or Android, among others.
- Led discovery sessions and workshops to find visual and art direction on digital products for clients on startups.
Technologies: Sketch, Figma, Slack, Adobe Photoshop, Cryptocurrency, App Design
UX/UI and Product Designer
2017 - 2020
Weirdo
- Worked with a team of talented professionals in development, marketing, copyrighting, and design to craft B2B and B2C digital experiences.
- Contributed to the strategy and concept for a web app, focusing on managing nurse staffing for a health startup in the US.
- Focused on creating decks and case studies for a well-known tech company, including its enterprise clients.
Technologies: Figma, Adobe Photoshop, Adobe Illustrator
Judge
2017 - 2020
CSS Design Awards
- Offered my technical knowledge in design to judge different websites and the work of many designers and developers every month as part of the honorary jury for the CSS Design Awards.
- Reviewed various sites on a daily and monthly basis.
- Helped the team share my point of view on the Website of the Year event and be awarded for it many years in a row.
Technologies: User Experience (UX), User Interface (UI), Art Direction
UX/UI Designer
2019 - 2019
Dolby Labs
- Helped Dolby come up with a new marketing site for their API Algorithm for sound enhancement.
- Designed a marketing site for their new API product.
- Ran a brand strategy workshop and improved their presentation assets for a big meeting with enterprise brands in less than 30 days.
Technologies: Sketch, Adobe Photoshop, Apple Keynote, Illustrator CC, InVision
Visual Designer
2018 - 2019
- Helped the LinkedIn Marketing Solutions Team design pieces B2B and B2C to help communicate their goals, data, and how they can help their clients in the most efficient way possible.
- Collaborated in creating case studies for the LinkedIn Business Team and various enterprises and luxury brands.
- Created marketing collateral for the LinkedIn Business Team, such as decks, PDFs, case studies and presentations, and more.
Technologies: Sketch, Adobe Acrobat Pro, Adobe Illustrator, Figma
Lead Spanish Editor
2016 - 2018
Toptal
- Edited articles translated from English to Spanish from the Toptal Blog on various verticals (development, design, and finance).
- Led a team of translators and reviewers to create top-quality translations and adaptations to the Toptal Design Blog.
- Managed a platform of articles reviewed monthly for quality assurance looking for typos or any other errors.
- Translated articles from English to Spanish from various verticals (development, design, and finance).
- Reviewed and analyzed various data and kept in touch with other editors to check different topics of the hottest topics to keep in mind moving forward with future translations.
Technologies: Microsoft Excel, Google Docs
UX/UI Designer
2016 - 2017
Indicius
- Helped the team on various visual, UX/UI design tasks, from flow creations to user testing, style tiles, UI elements, and visual concepts.
- Met with clients to understand their needs and take notes of the design communications problems to resolve, leading the team assigned to each project.
- Aided other senior designers in diverse projects to brainstorm and develop solutions for client problems in various products and was present at design thinking workshops.
Technologies: Zeplin, Adobe Illustrator, InVision, Adobe Photoshop, Sketch, Mobile, App Design
Designer Screener
2016 - 2017
Toptal
- Helped the screening team to go through various kinds of applicants and find our next big talent in design through calls and meticulous review of their portfolio and works.
- Wrote for Toptal in various design topics to offer the best quality in guides and articles and acted as an editor for its various content.
- Translated and edited various articles and technical documents.
Technologies: Skype, Zoom, Microsoft Excel, Data Visualization
UX/UI Designer
2016 - 2016
Spotify
- Designed a data visualization site for Spotify's business department.
- Collaborated on marketing collaterals for the Spotify x Star Wars joint effort.
- Aided senior designers and project managers on brainstorming sessions to develop the best solutions for diverse projects and more.
Technologies: Sketch, Adobe Photoshop, App Design
Head of UI
2014 - 2016
Lateral View
- Built and designed the user interface and visuals of every project, primarily focusing on the UI for apps and creating workflows and wireframes.
- Participated in user testing with UX designers and flow creations from the get-go to get the best out of our projects.
- Mentored junior designers on design processes and advised them to improve their skills in our in-house team.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, Mobile, App Design
Art Director
2014 - 2014
Geek Boom Studios
- Created the brand visuals and the internal and social communication of the studio.
- Designed the studio's editorial material and merchandising, video edited the studio's YouTube channel videos and made decisions regarding creative and visual concepts.
- Guided, mentored, and advised other designers on the team to ensure our style and message came out exactly as the brand intended. Helped brainstorm new ideas and supervised content before publishing.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects
UI Designer
2011 - 2011
Making Sense
- Crafted the user interface of some of the company's biggest products, social communication graphics, and most external client products.
- Aided senior designers in brainstorming new ideas for potential solutions on digital products.
- Helped the marketing team come up with various ideas on visual pieces for communications, such as emails, blogs, and more.
Technologies: PHP, CSS, HTML, Adobe Fireworks, Adobe Photoshop, Adobe Illustrator
Education
2025 - 2025
Diploma of Education in Practice-Based Teacher Training for the Development of 21st Century Skills | Pedagogy
Pontificia Universidad Católica de Chile - Santiago de Chile, Chile
2025 - 2025
Postgraduate Diploma in Health Research in Health Sciences – Research Methods
Universidad Nacional Arturo Jauretche - Buenos Aires, Argentina
2025 - 2025
Diploma in Medical Molecular Biology (Basic & Applied Concepts) in Molecular Biology Applied to Health and Medicine
UCA - Pontificia Universidad Católica Argentina - Buenos Aires, Argentina
2025 - 2025
Higher Technical Degree in Social Psychology in Social Psychology
Escuela de Psicología Social del Sur - Buenos Aires, Argentina
2009 - 2015
Bachelor's Degree in Graphic Design and Audiovisual Communication
CAECE University - Mar del Plata, Argentina
Certifications
JANUARY 2017 - FEBRUARY 2017
Gamification and UX
University of Pennsylvania via Coursera
APRIL 2016 - AUGUST 2019
UX Design
The Interaction Design Foundation
Skills
Tools
Adobe Photoshop, InVision, Zeplin, Sketch, Adobe Illustrator, Adobe After Effects, Adobe Fireworks, Microsoft Excel, Zoom, Skype, Slack, Adobe Lightroom, Apple Keynote, Illustrator CC, Lightroom CC, Google Docs, FigJam, Lookback, Qualtrics, Tableau, Microsoft Power BI
Platforms
iOS, Figma, Webflow, Mobile, Android, MacOS, Dovetail, WordPress
Languages
HTML, CSS, PHP
Industry Expertise
Music, Fashion, Health, Fitness, Technology, Events
Other
Visual Design, Web Design, Mobile App Design, App Design, User Interface (UI), iOS UI Design, UI Style Guides, Web App UI, SaaS Design, User Experience (UX), eCommerce, eCommerce Design, Data Visualization, Landing Page Design, Websites, iOS Camera, App UI, UI Design, Jewelry, UX Design, Art Direction, Style Guides, Design Systems, Startups, Dashboard Design, Product Design, Cryptocurrency, Cars, Electric Vehicles, Adobe Acrobat Pro, Gamification, Design, SaaS, Conference Speaking, Platforms, Dashboards, Branding, Brand Design, Logo Design, Execution, UI Prototyping, Wireframing, Web UI, Web UX, Responsive Design, Fintech, Mobile UX Design, Mobile UI Design, Prototyping, B2C, WebApp, REDCap, Obsidian, Psychology, Amazon Cognito, Conductual Psychology, Research, Branding & Identity Design, Visual Communication, Cross-Disciplinary Collaboration, User Experience Design, Medical Molecular Biology, Molecular Diagnostics, Biomedical Research, Health Communication, Patient-Centered Research, Health Research Methodology, Epidemiology, Biostatistics, Research Study Design, Practice-Based Learning, Pedagogies of Practice, Collaborative Learning, Creativity in Education, Critical Thinking, CMS Made Simple (CMSMS)
Collaboration That Works
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