Zoha Umar
Verified Expert in Design
Designer
Lucknow, Uttar Pradesh, India
Toptal member since March 2, 2026
Zoha is a product designer based in India with over 10 years of experience working across diverse environments, on both consumer-facing and privately used digital products in media, healthcare, and advertising. She leads end-to-end product design, reaching key metrics through premium visual layouts and improved usability. Zoha collaborates closely with cross-functional on-site and off-site teams, including product, engineering, and management, to deliver cohesive design outcomes.
Portfolio
Legacy Content Library Redesign
Experience
- Adobe Creative Suite - 10 years
- Product Design - 10 years
- Figma - 10 years
- UI Prototyping - 8 years
- Design Systems - 8 years
- Web UI Design - 8 years
- Mobile UI - 8 years
- App UI - 8 years
Tools
- Adobe Creative Suite
Work Experience
Senior Product Designer
Al Jazeera
- Spearheaded redesign efforts for an internal project, including visual design, interaction design, and prototyping.
- Coached team members on topics such as design governance, accessibility, and implementation of design tokens.
- Coordinated efforts with a diverse and geographically dispersed team of product managers, engineers, editors, and stakeholders for strategy, ideation, design implementations, and testing.
Product Design Consultant
Think ABM
- Designed and shipped an internal lead generation app, delivering a client-facing tool from concept to completion.
- Partnered with executive stakeholders to define and lead the core brand and product design direction.
- Directed a comprehensive brand and product redesign, overhauling the logo, marketing materials, website, and key product experiences.
Education
Bachelor's Degree in Business Administration (BBA)
Amity University - Noida, India
Skills
Tools
Adobe Creative Suite, Jira, Slack, AI Tools, Claude
Platforms
Figma, iOS, Android
Languages
Arabic
Industry Expertise
App Redesign
Other
Mobile UI, Web UI Design, App UI, UI Prototyping, UX Research, Right-to-left UX, Design Systems, UI Branding, Consumer-facing Product Design, Product Design, UI Design, UX Design, Web App Design, Mobile Design, Mobile UI Design, Mobile UX Design, User Interface (UI), User Experience (UX), Low-fidelity Prototypes, Prototyping, User Experience Design, Collaboration, Communication, Rapid Prototyping, Design Thinking, Usability Testing, A/B Testing, Web App UX, Wireframing, Artificial Intelligence (AI), Research Synthesis, Brand Management, TV UI, Dashboards, Social Media Apps, Internal Apps, Enterprise Design, Over-the-top Content (OTT), Digital Libraries, TV App Design, Entertainment App, Information Architecture (IA), B2B Marketing, B2B Lead Generation, Marketing App Design, User Personas, User Empathy, Website Redesign, Digital Publishing, UI Research, Podcast Marketing, LTR Design, Podcast Design, Dark UIs, Illustration, Websites, Web UI
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