Aatif Hussain, Marketing Expert in Mississauga, ON, Canada
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Aatif Hussain

Verified Expert  in Marketing

Bio

Aatif is an experienced email automation expert and a two-time Salesforce certified professional with hands-on experience in Pardot, Salesforce Marketing Cloud campaign executions, and Salesforce Sales Cloud CRM integrations. He has a proven track record of demand generation through email and journey platforms while integrating multiple marketing channels. Aatif also possesses expertise in additional email tools such as Mailchimp, Klaviyo, Constant Contact, Maropost, and others.

Project Highlights

Lead Automation Project
Increased sales conversion to 40% annually by building automation following a drip campaign for a B2B client while funneling leads from Google Ads and website contact forms.
Redesigning and Building the Marketing Automation Engagement Ecosystem
Redesigned and launched the first customer lifecycle journey for Alberta Motor Association.
Legacy Journey Updates
Maintained the Honda customer journey, focusing on onboarding, customer lifecycle, and engagement journeys.

Expertise

  • Digital Media
  • Email Design
  • Klaviyo
  • Mailchimp
  • Pardot
  • Salesforce Journey Builder
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud

Work Experience

Email Marketing Consultant

2024 - 2024
The Princess Margaret Cancer Foundation
  • Delivered between five and eight campaigns per week.
  • Delivered campaigns through design, testing, segmentation, and deployment.
  • Oversaw the completion of daily content tasks and deployments in a fast-paced environment.

Marketing Automation Consultant

2022 - 2024
Alberta Motor Association
  • Redesigned and built the marketing automation engagement ecosystem.
  • Contributed to building data process modeling for the engagement ecosystem.
  • Managed projects for transactional email and marketing email automation processes.
  • Collaborated with marketing, IT development, and operational teams to envision, build, and deliver multi-channel automation campaigns using Maropost.

CRM Associate

2021 - 2022
Honda Canada
  • Assisted top brands like Acura Automobiles, Honda Motorcycles, ATV-SxS vehicles, and Honda Power Equipment divisions.
  • Maintained Honda customer journeys, focusing on onboarding, customer lifecycle, and engagement journeys.
  • Designed, segmented, and deployed email campaigns while managing agencies for creative support.

Marketing Cloud Account Expert | CRM Consultant

2019 - 2021
CSA Group
  • Implemented Pardot by collaborating with the Salesforce implementation team to build CRM and automation infrastructure from scratch.
  • Strategized, problem-solved, and managed email and automation campaigns using Pardot and Salesforce.
  • Managed lead generation and contact engagement integrations and segmentation with Salesforce.
  • Oversaw Pardot's integration with multiple 3rd-party platforms, including Formstack, GoTo Webinar, Cvent, Zapier, and LinkedIn.

Project History

Lead Automation Project

Increased sales conversion to 40% annually by building automation following a drip campaign for a B2B client while funneling leads from Google Ads and website contact forms.

I created an integrated engagement program using multiple landing pages, emails, and forms from the corporate website. The prospects successfully flowed through Google Ads and contact forms into the system. Then, I analyzed their current status within the system and sent them to various paths. I received automated emails to keep them engaged. Finally, I assigned them via CRM to their lead and contact owner, encouraging them to respond to them as soon as possible with automated reminders.

Redesigning and Building the Marketing Automation Engagement Ecosystem

Redesigned and launched the first customer lifecycle journey for Alberta Motor Association.

I contributed to building data process modeling for the engagement ecosystem while managing projects for transactional email and marketing email automation processes. Also, I collaborated with marketing, IT development, and operational teams to envision, build, and deliver multi-channel automation campaigns using Maropost.

Legacy Journey Updates

Maintained the Honda customer journey, focusing on onboarding, customer lifecycle, and engagement journeys.

As a CRM associate, I worked with top brands like Acura Automobiles, Honda Motorcycles, ATV-SxS vehicles, and Honda Power Equipment divisions. My responsibilities included:

• Salesforce Marketing Cloud administration
• Honda customer journey maintenance
• Email campaign design, segmentation, and deployment
• Managing agencies for creative support
• Campaign reporting

Education

2003 - 2005

Master of Business Administration (MBA) in Marketing

Iqra University - Karachi, Pakistan

Certifications

JANUARY 2021 - PRESENT

Salesforce Certified Administrator

Salesforce

FEBRUARY 2020 - PRESENT

Marketing Cloud Account Engagement (Pardot) Specialist

Salesforce

Skills

Core

Marketing, Email Marketing, Email Campaigns, Marketing Operations, Marketing Analytics, Email Marketing Automation, Digital Marketing Strategy

Platforms & Tools

Pardot, Mailchimp, Klaviyo, Google Analytics, Salesforce Marketing Cloud, HubSpot, Adobe Photoshop

Business Models

Business to Consumer (B2C)

Other

Maropost, IBM Marketing Cloud, Email Design, Sales & CRM Platforms, Lifecycle Marketing, Marketing Cloud, Analytics, Growth Marketing, Salesforce Sales Cloud, Salesforce, Digital Media, Salesforce Journey Builder, AMPscript, Content Update, Web Analytics, Data Analytics, Automation, User Journeys, Customer Journeys, Journey Mapping, Email Template Design, Agency Relationship Management (ARM)

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