Aatif Hussain
Verified Expert in Marketing
Digital Marketing Expert
Mississauga, ON, Canada
Toptal member since October 9, 2024
Aatif is an experienced email automation expert and a 2x Salesforce-certified professional with hands-on experience in Pardot, Salesforce Marketing Cloud campaign execution, and Salesforce Sales Cloud CRM integrations. He has a proven track record of demand generation through email and journey platforms while integrating multiple marketing channels. Aatif also possesses expertise in additional email tools, including Iterable, Mailchimp, Klaviyo, Constant Contact, Maropost, and others.
Project Highlights
Expertise
- Digital Media
- Email Design
- Klaviyo
- Mailchimp
- Pardot
- Salesforce Journey Builder
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
Work Experience
Email Marketing Consultant
The Princess Margaret Cancer Foundation
- Delivered between five and eight campaigns per week.
- Delivered campaigns through design, testing, segmentation, and deployment.
- Oversaw the completion of daily content tasks and deployments in a fast-paced environment.
Marketing Automation Consultant
Alberta Motor Association
- Redesigned and built the marketing automation engagement ecosystem.
- Contributed to building data process modeling for the engagement ecosystem.
- Managed projects for transactional email and marketing email automation processes.
- Collaborated with marketing, IT development, and operational teams to envision, build, and deliver multi-channel automation campaigns using Maropost.
CRM Associate
Honda Canada
- Assisted top brands like Acura Automobiles, Honda Motorcycles, ATV-SxS vehicles, and Honda Power Equipment divisions.
- Maintained Honda customer journeys, focusing on onboarding, customer lifecycle, and engagement journeys.
- Designed, segmented, and deployed email campaigns while managing agencies for creative support.
Marketing Cloud Account Expert | CRM Consultant
CSA Group
- Implemented Pardot by collaborating with the Salesforce implementation team to build CRM and automation infrastructure from scratch.
- Strategized, problem-solved, and managed email and automation campaigns using Pardot and Salesforce.
- Managed lead generation and contact engagement integrations and segmentation with Salesforce.
- Oversaw Pardot's integration with multiple 3rd-party platforms, including Formstack, GoTo Webinar, Cvent, Zapier, and LinkedIn.
Project History
Lead Automation Project
Increased sales conversion to 40% annually by building automation following a drip campaign for a B2B client while funneling leads from Google Ads and website contact forms.
I created an integrated engagement program using multiple landing pages, emails, and forms from the corporate website. The prospects successfully flowed through Google Ads and contact forms into the system. Then, I analyzed their current status within the system and sent them to various paths. I received automated emails to keep them engaged. Finally, I assigned them via CRM to their lead and contact owner, encouraging them to respond to them as soon as possible with automated reminders.
Redesigning and Building the Marketing Automation Engagement Ecosystem
Redesigned and launched the first customer lifecycle journey for Alberta Motor Association.
I contributed to building data process modeling for the engagement ecosystem while managing projects for transactional email and marketing email automation processes. Also, I collaborated with marketing, IT development, and operational teams to envision, build, and deliver multi-channel automation campaigns using Maropost.
Legacy Journey Updates
Maintained the Honda customer journey, focusing on onboarding, customer lifecycle, and engagement journeys.
As a CRM associate, I worked with top brands like Acura Automobiles, Honda Motorcycles, ATV-SxS vehicles, and Honda Power Equipment divisions. My responsibilities included:
• Salesforce Marketing Cloud administration
• Honda customer journey maintenance
• Email campaign design, segmentation, and deployment
• Managing agencies for creative support
• Campaign reporting
Education
Master of Business Administration (MBA) in Marketing
Iqra University - Karachi, Pakistan
Certifications
Salesforce Certified Administrator
Salesforce
Marketing Cloud Account Engagement (Pardot) Specialist
Salesforce
Skills
Core
Marketing, Email Marketing, Email Campaigns, Marketing Operations, Marketing Analytics, Marketing Automation, Copywriting, Email Marketing Automation, Cold Emailing, Digital Marketing Strategy
Platforms & Tools
Pardot, Mailchimp, Klaviyo, HubSpot, Google Analytics, CRM Systems, Marketo, Salesforce Marketing Cloud, Adobe Photoshop
Business Models
Business to Consumer (B2C), B2B
Other
Maropost, IBM Marketing Cloud, Email Design, Sales & CRM Platforms, Email Template Design, Lifecycle Marketing, Marketing Cloud, Analytics, Growth Marketing, Email Marketing Strategy, Process Automation, Customer Relationship Management (CRM), Email Content, CRM, Outreach, Salesforce Sales Cloud, Salesforce, Digital Media, Salesforce Journey Builder, AMPscript, Content Update, Web Analytics, Data Analytics, WordPress, Automation, User Journeys, Customer Journey, Journey Mapping, Agency Relationship Management (ARM)
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