Akash Kumar Parcha
Verified Expert in Marketing
Marketing Expert
Delhi, India
Toptal member since July 14, 2024
Akash is a passionate SEO specialist with extensive experience optimizing websites for higher search engine rankings and increased traffic. He drives measurable results and enhances online visibility through technical SEO, content strategy, and analytics expertise. Most recently, Akash drove optimizations that increased a website's "HTTP 200 OK" responses from 42% to 85%—boosting crawlability, site performance, and search engine visibility.
Project Highlights
Expertise
- Ahrefs
- ELK (Elastic Stack)
- Google Search Console
- Page Speed Optimization
- SEO Content
- Screaming Frog
- Search Engine Optimization (SEO)
- Technical SEO
Work Experience
Senior Technical SEO Analyst
BOLD
- Led technical SEO initiatives for top-3 websites. Improved crawl statistics and reduced issues reported in Google Search Console (GSC).
- Conducted server logs and subdomain analyses, implemented exclusions to optimize the crawl budget, and identified and resolved 400+ bugs.
- Enhanced Core Web Vitals (CWV) by 26%, according to GSC data, by implementing strategies to improve CWV and crawlability metrics for portals.
- Collaborated with the development team to create utilities such as hreflang mapper, contextual hyperlink status code verifier, internal linking mapper, and UI- and content-based A/B testing.
- Increased the percentage of pages reporting "HTTP 200 OK" responses from 42% to 85% for myperfectresume.com by optimizing website crawlability and implementing enhancements with the development team to improve technical SEO capabilities.
SEO Analyst
Nearbuy
- Grew the overall organic traffic by 25% after implementing technical SEO optimizations, including website speed and UI enhancements, schema markup implementations, and content optimizations.
- Optimized on-page elements such as meta tags, headings, and content structure, improving keyword rankings and visibility on search engines and securing top keywords for deals, especially in the food and beverages niche.
- Increased organic search visibility by 25% and boosted organic conversions by collaborating with the content team to optimize website top-grossing pages.
SEO Executive
Healthhunt
- Conducted comprehensive keyword research and analysis, identifying high-potential keywords and implementing targeted strategies.
- Improved keyword rankings and search engine visibility by 40% after optimizing on-page elements such as meta tags, headings, and content structure.
- Collaborated with content creators to align with SEO strategies and provided training to optimize content throughout the website.
Project History
Shopflo | Grew Organic Traffic from Zero to 500 Daily Visits
https://shopflo.com/Devised and executed an SEO strategy that boosted organic traffic to a new eCommerce store, increasing potential customers by 5,000%.
I developed and implemented an SEO strategy to generate qualified leads for Shopflo, a SaaS company that empowers businesses to improve shopping cart completion rates through WhatsApp.
My strategy focused on optimizing the website for keywords relevant to businesses seeking solutions for eCommerce conversions. Through on-page optimization, keyword research, and link-building efforts, I significantly improved Shopflo’s organic search ranking.
As a result, qualified interactions with potential customers grew from zero to 500 daily within 16 months, representing a 5,000% increase. This surge in qualified leads has the potential to translate into a substantial increase in Shopflo’s customer base and revenue.
MyPerfectResume | Optimized Technical SEO Health to 95%
Improved the technical foundation of a resume writing services website to enhance its search engine ranking and organic visibility—achieving a 95% SEO health score.
I conducted a comprehensive technical SEO audit of MyPerfectResume, a website assisting job seekers in crafting standout resumes. Through a series of optimizations, I significantly improved the website’s technical foundation, achieving an SEO health score of 95%. This included:
- Resolving crawlability and indexability issues.
- Optimizing CWV for faster loading speed.
- Implementing accurate schema markup.
- Strengthening the website’s internal linking structure.
Additionally, I optimized the crawl rate to ensure efficient crawling by search engine bots. These combined efforts enhanced the website’s search engine visibility, making it more discoverable for potential clients seeking resume writing services.
Boosted Traffic by 78% via Strategic UI & Internal Linking
Partnered in a strategic consultation to implement a data-driven UI/UX and internal linking strategy for a leading job portal, increasing monthly website traffic by 78%.
I consulted for a prominent job portal to develop data-driven solutions for increasing website traffic. Through user behavior analysis, such as A/B testing, we implemented a new UI that enhanced user experience and search functionality. We also designed a comprehensive internal linking strategy based on website content and traffic patterns, such as linking relevant job categories based on user search trends.
This data-driven approach significantly increased monthly website traffic, growing visits from 287,000 to 510,000, representing a remarkable 78% improvement. This translates to an additional 223,000 potential job seekers and employers accessing their platform each month, fostering a wider talent pool and enriched recruitment opportunities.
Education
Master's Degree in Business Administration (MBA)
Chandigarh University - Chandigarh, India
Bachelor of Arts Degree in Art History
University of Delhi - New Delhi, India
Skills
Core
Search Engine Optimization (SEO), SEO Content, On-page SEO, Marketing, Off-page SEO, Link Building
Technical
Google Search Console, HTML
Platforms & Tools
Screaming Frog, Ahrefs, Google Analytics
Other
eCommerce SEO, Web Content, Page Speed Optimization, English, Web Analytics, Core Web Vitals, Competitor Analysis & Profiling, Oncrawl, ELK (Elastic Stack), Technical SEO, Web Crawlers, Schemas, Web Technologies, Competition Research
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