Andira Monteiro de Carvalho Miranda Pinto

The challenge was turning a movie promotion into credible, high-value brand content. Despite strong awareness of Amigos Imaginários, the theme faced misconceptions among parents. The live needed to balance entertainment and expert authority, maintain audience retention, and integrate Paramount’s objectives without compromising MinhaVida’s editorial credibility.

We designed an expert-led live experience anchored in education and trust. The solution included structuring the interview script around real parental doubts, defining cohesive visual and textual assets, and aligning storytelling with MinhaVida’s editorial tone. This approach integrated the film organically into the conversation, increasing relevance, clarity, and audience engagement.

The live showed higher audience retention and engagement than previous branded lives. Expert-driven content increased credibility, reduced drop-off, and generated positive sentiment.

• **Over 3.5% ** — Engagement Rate
• 60% — Video Retention
• Over 25% — Increase in Brand Awareness
• 500,000 — Views

The challenge was to craft a teaser message that generated anticipation for the McDia Feliz partnership without revealing the full campaign. As a copywriter, the main difficulty was conveying social impact and brand support in a few seconds, aligning the tone of voice across Cartão Mais! and Instituto Ronald, and avoiding a promotional or opportunistic message.

A short, high-impact teaser copy was developed using an emotional and purpose-driven tone, focused on curiosity and social impact. The message was designed to work natively in Reels, aligning language and rhythm with platform behavior while clearly signaling the partnership values without revealing details.

The teaser Reel reached 500,000 views, exceeding average campaign benchmarks. The concise, emotional copy increased retention and engagement, strengthening brand affinity with the cause.

• 1.2+ Million — Impressions/Campaign Reach
• **Over 4.1% ** — Engagement Rate
• 65% — Content Completion Rate

Stone needed to launch a new financial product for entrepreneurs—a reserve fund—in a category often perceived as complex and unengaging. The challenge was to translate an abstract financial benefit (future security) into a simple, inspiring narrative that entrepreneurs could quickly understand and emotionally connect with.

We developed the concept What does the future hold for your business? and brought it to life through the Entrepreneur’s Tarot, a 12-card deck in which each card represented a future benefit enabled by Reserva Stone. The creative approach transformed financial planning into an intuitive, engaging, and shareable experience.

The campaign simplified a complex financial product through storytelling, increasing awareness and understanding. It strengthened emotional connection with entrepreneurs and positioned Reserva Stone as a future-focused solution.

• 200,000 — Impressions on LinkedIn
• 30,000 — Views on TikTok
• 50,000 — Views on Instagram
• 2,500 — Visitors Daily on LinkedIn
• **124+ ** — Instagram Profile Views

As an independent content creator, I found it challenging to consistently translate complex topics such as branding, trends, and consumer behavior into short-form content that could compete for attention in saturated social feeds, while building authority and retaining audience interest over time.

I developed a content strategy focused on trend analysis, cultural insights, and brand cases, using clear storytelling, platform-native formats, and strong hooks. The content balanced education and entertainment to make strategic concepts accessible and shareable.

The content achieved strong cross-platform performance, with 200,000+ impressions on LinkedIn. This consistent growth and engagement led to recognition as a Top 30 content creator in content strategy and copywriting on LinkedIn Brazil.