Ángela Saura González

I created and implemented strategic business plans that drove rapid growth in a competitive online market. I applied data-driven decision-making, leveraging tools like Google Tag Manager to optimize user behavior analysis, ad campaigns, and landing pages. This approach resulted in a 2.5% conversion rate, significantly outperforming industry standards.

I also led marketing efforts across social media platforms, including Facebook, Instagram, and TikTok, crafting targeted campaigns that increased traffic and boosted sales.

Additionally, I integrated customer feedback into product development, refining both product direction and pricing strategies to ensure market competitiveness.

My experience in eCommerce strengthened my skills in market research, campaign optimization, and sales funnel management, providing me with a comprehensive understanding of how to drive online sales and sustain business growth.

As a global performance marketing accounts manager, I led the development and execution of digital marketing strategies across multiple countries, including Germany, Spain, and France.

I managed paid media campaigns on platforms like Google Ads, Meta, and TikTok, optimizing ad spending to drive brand awareness, lead acquisition, and customer engagement.

My role involved conducting detailed competitor analysis, identifying market trends, and refining strategies to maintain a competitive edge. By collaborating closely with cross-functional teams, I ensured seamless omnichannel integration and conducted A/B tests to improve performance and refine targeting.

Additionally, I leveraged key analytics platforms to track campaign success, optimize budget allocation, and make data-driven decisions, ensuring maximum impact for our clients.

At Global Savings Group, I encountered a limitation on our app download campaigns due to Google Ads' financial services policy, which was affecting our ability to run ads. While legal was working to resolve the issue, the process was taking longer than anticipated. Recognizing the urgency, I took the initiative to find a solution that would allow us to relaunch the campaigns without being restricted by the algorithm. I discovered that the issue stemmed from the type of creatives we were using, and by altering our creative approach—switching to a more compliant set of creatives—we could bypass the restriction. This allowed us to restart the campaigns without triggering Google's financial services limitations.

The result was a 35% reduction in cost per conversion and a 50% increase in lead generation. I continuously optimized the campaigns and scaled them throughout Q4, significantly boosting performance.

This experience showcased my ability to think critically, find creative solutions under pressure, and drive impactful results despite external challenges.