Antonio Rodríguez Galicia
Verified Expert in Marketing
Marketing Expert
Madrid, Spain
Toptal member since November 16, 2022
Antonio has master's degrees in digital marketing, psychology, and business administration. He is passionate about technology, marketing, privacy, digital behavior, and psychology. Antonio has a peculiar mix of expertise, being a digital native with a background in psychology and marketing and deep knowledge of front-end development and how browsers work.
Project Highlights
Expertise
- Adobe Analytics
- Consent Management
- Customer Data Platform (CDP)
- Digital Marketing
- Google Analytics 360
- Google Tag Manager
- Server-side
- Tealium
Work Experience
Tag Management & Digital Analyst Consultant
BASF
- Implemented over 100 tagging guides on various websites.
- Led the implementation of fingerprinting for several use cases.
- Debugged many different advertising tags for more than 100 sites.
Digital Analyst | CRO Consultant
Freelance Clients
- Designed tagging for the websites of some of the world's biggest companies.
- Consulted on digital marketing, Adobe Analytics, and Google Analytics, and led marketing privacy implementation for many websites and apps.
- Helped businesses define their audience based on specific needs and marketing possibilities.
Data Analyst Specialist
Habitant
- Retrieved data from various media sources—such as Google Ads, Search Console, Talkwalker, Facebook, and TikTok—organizing and pushing them to a multi-sectioned dashboard for stakeholders, including executives, management, and marketers.
- Led the debugging of all issues with tagging or the data.
- Consulted businesses in multiple industries on specific actions based on marketing data from sources like Adobe Analytics.
Digital Marketing Specialist
Darwin & Verne
- Managed SEO, search engine marketing, and digital analytics projects.
- Designed, activated, and monitored the SEO campaign performance of a significant company in the food industry.
- Developed the implementation of digital analytics and many different tags on multiple websites.
- Created marketing automation journeys for various clients' audiences.
Fundraiser for Sales
Acnur
- Contributed excellently and was in the top five nationwide sales teams from February to June.
- Managed six people after being promoted to team lead.
- Received another promotion and became a manager for 15 people.
Project History
Digital Measurement Strategy for a Fortune 500 Company
Outlined the strategy and led the measurement implementation for a conglomerate Fortune 500 company.
I created a standard tagging guide that all businesses could adapt—no matter their specific differences—so we could compare and get the most out of the data retrieved. Afterward, I consulted the different executives so they could adapt it to specific needs and country privacy legislation. Finally, I helped developers debug and solve issues during the implementation phase.
Master Marketing Dashboard Loved by All Stakeholders
Created a master marketing dashboard with all the necessary information for every stakeholder.
I analyzed the different metrics of the media platforms, including Facebook, Google Ads, Search Console, and Talkwalker, and retrieved the data stakeholders needed from their APIs. Then, I pushed that data to a master table with BigQuery to create a dashboard where everyone could understand the marketing performance as a whole.
Privacy-focused Solution for Personalized Advertising
Designed and implemented a privacy-focused analytics solution to improve user understanding and personalized advertising.
I designed and implemented a technical solution to overcome the limitations of the GDPR and California Consumer Privacy Act legislations and the browsers’ privacy settings. This solution also always respected and followed privacy legislation. The company was able to increase by 30% the amount of information gathered in its digital marketing campaigns.
Education
Specialized Course in Digital Marketing
UEMC - Madrid, Spain
Master's Degree in Digital Marketing
Open University of Catalunya - Catalunya, Barcelona, Spain
Bachelor's Degree in Psychology
University of Salamanca - Salamanca, Spain
Master's Degree in Psychology and Business Administration
KU Leuven - Leuven, Belgium
Certifications
Ensighten Certified Professional – Manage II
Ensighten
Piano Analytics Technical User Certification
Piano
Tealium AudienceStream CDP Product Certified
Tealium
Tealium EventStream API Hub Product Certified
Tealium
Tealium iQ Tag Management Product Certified
Tealium
Piano Analytics Advanced User Certification
Piano
OneTrust Cookie Consent Expert
OneTrust
IBM Data Science Professional Certificate
IBM | via Coursera
Content Marketing Certification
HubSpot
Inbound Marketing Certification
HubSpot
Google Ads Display Certification
Google Ads Measurement Certification
Google Ads Search Certification
Shopping Ads Certification
Google Ads Video Certification
Google Ads Apps Certification
Search Ads 360 Certification
Google Analytics Certification
TOEFL iBT
ETS
Skills
Core
Google Tag Manager, Digital Marketing, Search Engine Optimization (SEO), Marketing Analytics, Google SEO, Paid Advertising, Search Engine Marketing (SEM), Marketing, Google Ads, Sales, Inbound Marketing, Content Marketing, Facebook Ads
Platforms & Tools
Tealium, Google Analytics, Google Analytics 4 (GA4), Ensighten, BigQuery, Mailchimp, Google Analytics 360, Google Data Studio, OneTrust, Consent Management Platforms
Technical
SQL, JavaScript, HTML, CSS
Other
Server-side, Customer Data Platform (CDP), Consent Management, Data Analysis, Growth Marketing, Shopify, Shopify Marketing, Shopify SEO, Attribution Accuracy, Attribution Modeling, Marketing Attribution, Web Analytics, Mobile Apps, Server-side Tagging, Product Analytics, Adobe Analytics, Growth Strategy, Online Reputation Management, Reputation Management, Datorama, Tableau, Microsoft Power BI, Communication, Entrepreneurship, Innovation, Business Strategy, Management, Google Optimize, Bots, Semrush, WordPress, English, Paid Search, Data Science, Analytics, Strategy, Consulting, APIs, Stitch Data, Fivetran, Cookies, Python, Meta Ads
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