Apurva Mahendra

• Launched successful go-to-market programs and product launches in three markets, generating over $1 million in marketing-attributed sales.
• Created compelling marketing content for 8+ products, including sales playbooks, website pages, case studies, brochures, infographics, and product videos.
• Boosted thought leadership and customer testimonials for Thomson Reuters’ products, resulting in a fivefold growth in content and increased market visibility.

At Wipro, we faced the challenge of differentiating our AI and CX platforms in a crowded market. To address this, I launched the Smart Applications Marketing Program, a thought leadership initiative focused on producing high-quality, differentiated content centered around smart applications. Working closely with product teams, sales teams, and subject matter experts, I established Wipro as a trusted authority in the space, resulting in increased engagement on our website and social media channels. Sales teams reported that the thought leadership content helped them close deals.

As a product marketing professional in APAC, I launched a project to address the lack of case studies and the voice of the customer for our product, resulting in poor sales wins and limited product understanding. I convinced the sales team to introduce me to customers. I partnered with friendly customers to create case studies and involved them in different campaigns. I also assessed gaps in the go-to-market strategy and developed a sales enablement portal and campaign pages.