Bantu Nonyukela, Marketing Expert in Cape Town, Western Cape, South Africa
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Bantu Nonyukela

Verified Expert  in Marketing

Marketing Expert

Cape Town, Western Cape, South Africa

Toptal member since May 7, 2024

Expertise
WordPress SEOSEOSEO AuditingKeyword ResearchSEO CopywritingOn-page SEOLocal SEOTechnical SEOBlog WritingHubSpot Marketing
Bio

Bantu is a seasoned SEO specialist with seven years of experience. He has a unique background in front-end development and a combination of SEO expertise and technical knowledge, allowing him to bridge the gap between strategy and implementation. He ritually feeds his curiosity by exploring emerging tech trends like AI and its applications for SEO. Bantu actively follows the latest SEO developments and trends to stay sharp and ahead of the curve in the industry.

Project Highlights

Organic Online Business Growth and Technical Optimization
Developed a user-friendly and SEO-optimized website that increased traffic by 130% within six months and generated 20 leads, playing a vital role in the business's revenue growth
Cybersecurity Website to Protect Customer Information
Implemented a website cybersecurity strategy that protected customer information and prevented data breaches. This focus on security fostered a significant increase in user trust, leading to a 5% rise in traffic.
SEO Website Migration
Led and implemented a data-driven SEO strategy for website migration, resulting in a 133% increase in organic traffic and preserving our top-ranking position for key industry keywords.

Expertise

  • Keyword Research
  • Market Research & Analysis
  • SEO Audits
  • SEO Content
  • SEO Tools
  • Search Engine Optimization (SEO)
  • Technical SEO
  • WordPress SEO

Work Experience

SEO Lead

2022 - 2024
FourthRev
  • Implemented data-driven SEO strategies, including in-depth keyword research, on-page optimization, and technical SEO improvements, driving exceptional results for FourthRev.
  • Observed growth in Google impressions from 0 to 800,000 and an increase in valuable clicks from 0 to 20,000 within 16 months, resulting in a traffic and revenue increase of over 35%.
  • Spearheaded the website redesign and SEO migration.
  • Developed a high-performing website that streamlined the customer journey and boosted overall revenue.

SEO Specialist

2021 - 2022
itonics-innovation.com
  • Collaborated with senior product marketing consultants to leverage their expertise and develop SEO strategies that increased ITONICS' visibility in search results.
  • Developed and led a collaborative organic marketing strategy that generated a 150% increase in organic traffic.
  • Played a vital role in the website redesign and SEO migration, overcoming technical hurdles to ensure a successful launch.

SEO Specialist

2020 - 2021
Sweet-Digital
  • Made strategic changes to the client's website code, helping them achieve a 10% increase in click-through rate (CTR) and a 7% increase in engagement rate, driving more qualified leads for their business.
  • Implemented technical SEO strategies such as website speed optimization and schema markup, leading to a 5% increase in CTR and a 130% increase in the engagement rate for the client's website.
  • Collaborated with the content team to develop a data-driven organic content strategy focused on keyword research and audience targeting, resulting in a significant 75% increase in website traffic.

Project History

Organic Online Business Growth and Technical Optimization

Developed a user-friendly and SEO-optimized website that increased traffic by 130% within six months and generated 20 leads, playing a vital role in the business's revenue growth

I successfully positioned the website as a global leader, achieving exceptional performance benchmarks and experiencing sustained user acquisition. Market penetration steadily increased across diverse international markets, and organic growth continued to double year over year.

Cybersecurity Website to Protect Customer Information

Implemented a website cybersecurity strategy that protected customer information and prevented data breaches. This focus on security fostered a significant increase in user trust, leading to a 5% rise in traffic.

To safeguard customer information and build user trust, I spearheaded the development and implementation of a comprehensive website cybersecurity strategy. This strategy included HTTP and HTTPS, ensuring robust protection against data breaches. As a result, user confidence in the website's security significantly increased, leading to a 5% increase in traffic. By creating a welcoming and secure environment, I helped cultivate a thriving community.

SEO Website Migration

Led and implemented a data-driven SEO strategy for website migration, resulting in a 133% increase in organic traffic and preserving our top-ranking position for key industry keywords.

Once we recognized the need to improve website functionality and user experience, I developed a data-driven strategy to migrate the website to the new platform while maintaining its traffic and top keyword ranking. The process was then broken down into multiple steps:

PRE-MIGRATION AND PLANNING
• Conducted a thorough SEO audit of the existing website to identify critical elements like backlinks, indexed pages, and keyword rankings.
• Mapped out a detailed migration plan outlining the migration process, URL redirects, and content updates.

TECHNICAL CONSIDERATIONS
• Collaborated with the development team to ensure a smooth technical migration process with minimal downtime.
• Implemented 301 redirects from old URLs to their new counterparts on the migrated website.

SEO CONSIDERATIONS
• Optimized the migrated website structure, title tags, meta descriptions, and internal linking for improved search engine visibility.
• Monitored website performance after migration, addressing any technical SEO issues that might arise.
• Submitted the updated sitemap to search engines to facilitate crawling and indexing of the new website.

Education

2021 - 2021

Specialization in Introduction to Google SEO

University of California, Davis - Davis, CA, USA

2015 - 2017

Associate's Degree in Information Technology

Cape Peninsula University of Technology - Cape Town, South Africa

Skills

Core

WordPress SEO, Search Engine Optimization (SEO), SEO Tools, SEO Audits, SEO Keyword Research, SEO Content, On-page SEO, Keyword Research, Market Research & Analysis, Local SEO, Google SEO

Platforms & Tools

HubSpot, Content Management Systems (CMS)

Technical

HTML, JavaScript, CSS

Other

Technical SEO, Competition Research, Competitive Strategy, Blog Posting, Website Migration, Market Entry, Market Fit, Industry Analysis, Server-side, HTTPS, HTTP, Data Analysis, WordPress, Networking, Google Rankings, Communication, Planning

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