Bantu Nonyukela
Verified Expert in Marketing
Marketing Expert
Cape Town, Western Cape
Toptal member since May 7, 2024
Bantu is a seasoned SEO specialist with seven years of experience. He has a unique background in front-end development and a combination of SEO expertise and technical knowledge, allowing him to bridge the gap between strategy and implementation. He ritually feeds his curiosity by exploring emerging tech trends like AI and its applications for SEO. Bantu actively follows the latest SEO developments and trends to stay sharp and ahead of the curve in the industry.
Project Highlights
Expertise
- Keyword Research
- Market Research & Analysis
- SEO Audits
- SEO Content
- SEO Tools
- Search Engine Optimization (SEO)
- Technical SEO
- WordPress SEO
Work Experience
SEO Expert for Small US Website
Maria Pirvu
- Optimized eCommerce SEO for Visionboardskit by resolving all indexing issues, achieving full website indexing, and improving page speed. Delivered 145% performance growth within the first month through targeted strategies.
- Led technical SEO improvements for Visionboardskit, fixing critical indexing problems and enhancing page speed optimization. Successfully drove 145% growth in overall performance during the first month.
- Managed comprehensive eCommerce SEO strategy for Visionboardskit, including full indexing resolution and page speed enhancements. Achieved a 145% increase in performance within the first month of implementation.
SEO/GEO Strategist
FancyAI Inc.
- Led SEO strategy for FancyAI’s top fulfillment customers, including major GEO clients. Owned full account management for all SEO activities, significantly improving performance and local SEO rankings that drove increased client calls.
- Optimized SEO performance for key enterprise accounts at FancyAI, implementing comprehensive local and organic strategies that enhanced search visibility and generated higher inbound calls for top GEO customers.
- Managed end-to-end SEO operations for FancyAI’s highest-value fulfillment clients, driving measurable improvements in local and overall SEO performance that resulted in increased client engagement and phone calls.
Digital Marketing & SEO Expert
Spomer Industries LLC t/a Captain Zipline
- Improved homepage traffic by 150% within the first week.
- Led and monitored all SEO activity, implemented a technical foundation for the website.
- Enhanced overall website flow and responsiveness. Set up a crawling budget for the website and improved indexation on Google and other search engines.
Market Research Analyst
Robert Hommes
- Conducted a comprehensive SEO audit for moyai.ai, identifying technical issues, on-page gaps, and content opportunities, creating a prioritized roadmap that improved core web vitals, crawl efficiency, and schema for AI observability visibility.
- Led the implementation of cutting-edge SEO strategies, including technical fixes, developer-focused content clusters, internal linking, and algorithm alignment, establishing strong organic foundations for an early-stage AI agent monitoring platform.
- Developed and executed a targeted SEO strategy for a VC-backed AI startup.
SEO Specialist
Checkr INC - Main
- Collaborated with the head of SEO and web to develop content strategies, resulting in significant increases in content output and performance.
- Directed SEO content production for background checks across multiple states in the USA.
- Refined SEO strategy with data-driven insights, resulting in improved performance.
SEO Lead
FourthRev
- Implemented data-driven SEO strategies, including in-depth keyword research, on-page optimization, and technical SEO improvements, driving exceptional results for FourthRev.
- Observed growth in Google impressions from 0 to 800,000 and an increase in valuable clicks from 0 to 20,000 within 16 months, resulting in a traffic and revenue increase of over 35%.
- Spearheaded the website redesign and SEO migration.
- Developed a high-performing website that streamlined the customer journey and boosted overall revenue.
SEO Specialist
itonics-innovation.com
- Collaborated with senior product marketing consultants to leverage their expertise and develop SEO strategies that increased ITONICS' visibility in search results.
- Developed and led a collaborative organic marketing strategy that generated a 150% increase in organic traffic.
- Played a vital role in the website redesign and SEO migration, overcoming technical hurdles to ensure a successful launch.
SEO Specialist
Sweet-Digital
- Made strategic changes to the client's website code, helping them achieve a 10% increase in click-through rate (CTR) and a 7% increase in engagement rate, driving more qualified leads for their business.
- Implemented technical SEO strategies such as website speed optimization and schema markup, leading to a 5% increase in CTR and a 130% increase in the engagement rate for the client's website.
- Collaborated with the content team to develop a data-driven organic content strategy focused on keyword research and audience targeting, resulting in a significant 75% increase in website traffic.
Project History
Organic Online Business Growth and Technical Optimization
Developed a user-friendly and SEO-optimized website that increased traffic by 130% within six months and generated 20 leads, playing a vital role in the business's revenue growth
I successfully positioned the website as a global leader, achieving exceptional performance benchmarks and experiencing sustained user acquisition. Market penetration steadily increased across diverse international markets, and organic growth continued to double year over year.
Cybersecurity Website to Protect Customer Information
Implemented a website cybersecurity strategy that protected customer information and prevented data breaches. This focus on security fostered a significant increase in user trust, leading to a 5% rise in traffic.
To safeguard customer information and build user trust, I spearheaded the development and implementation of a comprehensive website cybersecurity strategy. This strategy included HTTP and HTTPS, ensuring robust protection against data breaches. As a result, user confidence in the website’s security significantly increased, leading to a 5% increase in traffic. By creating a welcoming and secure environment, I helped cultivate a thriving community.
SEO Website Migration
Led and implemented a data-driven SEO strategy for website migration, resulting in a 133% increase in organic traffic and preserving our top-ranking position for key industry keywords.
Once we recognized the need to improve website functionality and user experience, I developed a data-driven strategy to migrate the website to the new platform while maintaining its traffic and top keyword ranking. The process was then broken down into multiple steps:
PRE-MIGRATION AND PLANNING
• Conducted a thorough SEO audit of the existing website to identify critical elements like backlinks, indexed pages, and keyword rankings.
• Mapped out a detailed migration plan outlining the migration process, URL redirects, and content updates.
TECHNICAL CONSIDERATIONS
• Collaborated with the development team to ensure a smooth technical migration process with minimal downtime.
• Implemented 301 redirects from old URLs to their new counterparts on the migrated website.
SEO CONSIDERATIONS
• Optimized the migrated website structure, title tags, meta descriptions, and internal linking for improved search engine visibility.
• Monitored website performance after migration, addressing any technical SEO issues that might arise.
• Submitted the updated sitemap to search engines to facilitate crawling and indexing of the new website.
Education
Specialization in Introduction to Google SEO
University of California, Davis - Davis, CA, USA
Associate's Degree in Information Technology
Cape Peninsula University of Technology - Cape Town, South Africa
Skills
Core
WordPress SEO, Search Engine Optimization (SEO), SEO Tools, SEO Audits, SEO Keyword Research, SEO Content, On-page SEO, Keyword Research, Market Research & Analysis, Local SEO, Marketing, Google SEO, Content Marketing, Writing & Editing, Content Creation, Google Ads, Content Strategy
Platforms & Tools
HubSpot, Content Management Systems (CMS), Google Analytics, Ahrefs, Screaming Frog
Technical
HTML, JavaScript, CSS, Google Search Console
Other
Technical SEO, Competition Research, Competitive Strategy, Blog Posting, Website Migration, Website Optimization, Market Entry, Market Fit, Dental Sales, Industry Analysis, Server-side, HTTPS, HTTP, Data Analysis, WordPress, Networking, Google Rankings, Communication, Planning, Content Writing, User Interface (UI), User Experience (UX), Web Design, Microsoft Excel, Semrush, Squarespace, Google Sheets, Google Trends, Generative Engine Optimization (GEO), Leadership, Website Performance, eCommerce SEO, eCommerce
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