Belinda Conde
Verified Expert in Marketing
Marketing Expert
Málaga, Spain
Toptal member since August 30, 2023
With over nine years of cross-functional experience, Belinda is a top-notch marketing expert. Specializing in B2B and B2B SaaS marketing, she spent the past decade driving tangible KPI growth, contributing significantly to revenue, branding, and positioning. With a strong focus on data-driven insights, Belinda successfully crafted global marketing strategies that are customer-centric, attainable, and profitable.
Project Highlights
Expertise
- Acquisition Channels
- B2B Lead Generation
- Content Marketing
- Digital Marketing
- Growth Marketing
- Marketing Communications (MarCom)
- Marketing Leadership
- Writing & Editing
Work Experience
Marketing Director
Gimmonix
- Orchestrated a highly successful revamp of the marketing strategy, aligning it with organizational goals and driving significant performance improvements.
- Achieved a 106% growth in marketing engagement metrics, showcasing my ability to produce and distribute effective marketing content.
- Designed comprehensive go-to-market plans for two products and led all product marketing efforts.
- Handled PR initiatives and event planning. Coordinated trade shows to drive brand visibility and positioning.
- Drove all content marketing initiatives, including social media, mailings, website, marketing collateral, merch, print, employer branding, and partner marketing activities.
- Tracked return on investment (ROI) diligently and managed budgets meticulously, ensuring efficient resource allocation and maximizing the return on marketing investment.
- Managed all contributors and agencies, effectively leveraging their expertise to optimize outcomes and deliver impactful campaigns.
Global Marketing Director
Dacadoo
- Led and scaled a worldwide marketing operation consisting of a skilled in-house team of regional marketing managers in NOAM, APAC, and EMEA, plus a network of external agencies and freelancers.
- Streamlined and optimized the marketing funnel for maximum impact and efficiency.
- Pioneered online and offline lead generation techniques and growth hacking to achieve outstanding results, including conferences, events, and all online channels.
- Utilized customer insights and market research to inform and adjust the marketing strategy, resulting in optimized customer journeys and increased conversion rates.
- Managed ROI and budget to ensure maximum return on investment and financial accountability.
Content Marketing Manager
Dacadoo
- Developed brand growth through multichannel strategies at scale, leveraging a data-driven approach to maximize impact and efficiency.
- Produced and revitalized an extensive range of product marketing collateral tailored to ideal customer profiles, leveraging content marketing strategies to empower sales teams with effective sales enablement resources.
- Crafted and executed successful SEO initiatives that significantly increased website visibility and organic search conversions.
- Supervised the development and publication of all marketing content, including white papers, blogs, articles, testimonials, customer success stories, and videos, ensuring alignment with brand messaging and marketing goals.
- Managed the localization of all marketing content in 15+ languages for website and in-app content.
- Conducted in-depth competitor research to stay ahead of the curve and inform marketing strategy, ensuring the organization stayed ahead of the competition and maximized market opportunity.
- Leveraged Hootsuite for effective social media management.
Head of Digital Marketing and PR
Funky Junk
- Developed and executed strategic marketing and content initiatives to support growth within UK and EU markets.
- Scaled content efforts and engagement with target audiences to drive brand recognition and thought leadership and build relationships.
- Implemented effective on-page and off-page SEO tactics, including link building, keyword research, and competitor analysis, resulting in increased website authority and improved search engine visibility.
- Led market research and data analysis to inform marketing strategies and tactics.
- Built and maintained strong relationships with media and industry influencers to increase brand exposure and positioning.
- Collaborated with cross-functional teams to develop integrated marketing plans that delivered business objectives and drove growth.
Marketing and Public Relations Consultant
Freelance Clients
- Provided expert marketing, brand, and PR consulting services to a diverse range of clients in the UK, delivering results that exceeded expectations and drove business growth.
- Developed and executed data-driven marketing strategies aligned with clients' business goals, leveraging a deep understanding of target audiences, market trends, and customer behavior.
- Managed and optimized various online and offline marketing channels, including social media, email, events, and PR.
- Provided in-depth training and coaching to in-house marketing teams, equipping them with the skills and knowledge to drive results and deliver best-in-class marketing campaigns.
- Conducted market research to inform marketing strategies, staying ahead of industry trends and anticipating shifts in customer behavior.
- Delivered measurable results, including increased website traffic, lead generation, and acquisition, and consistently exceeded KPIs.
Project History
B2B Blogs
https://www.dacadoo.com/dacadoo/b2b-blog/Led the creation, distribution, and management of all B2B blogs for Dacadoo.
Dacadoo is a Swiss B2B SaaS that develops technology solutions for digital health engagement and health risk quantification. Servicing enterprise clients around the globe, B2B blogs are industry-specific, utilizing a specific tone of voice I crafted to appeal to those niche audiences.
Content Hub
https://www.dacadoo.com/dacadoo/content-hub/Designed and executed a new inbound initiative called the Content Hub.
Dacadoo is a Swiss B2B SaaS operating within healthtech and insurtech solutions. The Content Hub is a gated content effort to drive more inbound leads. Experimenting with different content types and formats, this highly successful initiative drove MQLs and inbound traffic.
Product Marketing Video
https://www.youtube.com/watch?v=udByuIDe6GoDesigned and managed the production of a product marketing video for bottom-of-funnel leads.
Dacadoo is a Swiss B2B SaaS operating within healthtech and insurtech industries. This product video highlights the benefits of accessing their Digital Health Engagement Platform for insurers.
Education
Bachelor’s Degree (Honors) in Public Relations
University of Bedfordshire - Bedford, United Kingdom
Certifications
Certified Digital Marketing Specialist – Strategy and Planning
Digital Marketing Institute
Skills
Core
Marketing, Marketing Communications (MarCom), Brand Strategy, Public Relations (PR), Strategic Marketing, Digital Marketing, Marketing Strategy, Content Marketing, Marketing Leadership, Content Marketing Strategy, Social Media, Online Marketing, Copywriting, Content Strategy, Digital Marketing Strategy, Social Media Strategy, Writing & Editing, Content Creation, Content, LinkedIn Marketing, Product Marketing, Email Marketing, Paid Advertising, SEO Content, Search Engine Optimization (SEO), Social Media Management, Marketing Automation, Marketing Mix, LinkedIn Ads, Marketing Budgeting, Branding, SEO Tools, Community Management
Platforms & Tools
Acquisition Channels, HubSpot, HubSpot Marketing Hub, Google Analytics, Mailchimp, CRM Systems
Business Models
Business to Business (B2B), SaaS Product Marketing, B2B, B2C
Other
B2B Lead Generation, Growth Marketing, Blogs, Content Writing, Storytelling, Budgeting, Team Management, Event Marketing, Event Management, Website Management, Sales Pitches, Pitch Decks, WordPress, Trello, Jira, Semrush, SimilarWeb, Big Data, Analytics, People Management, Sales Enablement, Salesforce, Positioning, Webinars, Hootsuite, Brand Positioning, Localization
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