Bobby Bahov
Verified Expert in Marketing
Marketing Expert
Sofia, Bulgaria
Toptal member since February 26, 2021
Bobby is a consultant and entrepreneur with a passion for branding and storytelling. He specializes in strategic management focused on go-to-market strategy, branding, outreach, and digital marketing for startups and scaleups. He is especially interested in the various channels to convey a message and reach an audience available to startups.
Project Highlights
Expertise
- Branding
- Business Development
- Digital Marketing
- Event Management
- Innovation
- Marketing Strategy
- Startups
- YouTube
Work Experience
Startup Mentor
Dutch Mentor Community
- Assisted early-stage startups in building their business from the ground up.
- Consulted entrepreneurs on their product development, marketing, and sales strategies.
- Assisted the NGO in its communication strategy and approach towards startups and industry partners.
Co-founder | Business Development Manager
Space Mining Technologies
- Scouted and formed the team and established partnerships with various institutions.
- Prepared funding applications and investor pitch decks.
- Built the brand from the ground up, led product marketing and partner communication, and created and executed sales strategies.
Co-founder | Business Development Manager
AI Lab One
- Built the brand from the ground up, led all marketing and partner communication, and created and executed sales strategies.
- Created content for social media, YouTube, and podcasts.
- Conducted market research and corporate strategies.
- Performed business and technology feasibility studies.
- Helped clients raise funding for their innovative projects.
Co-founder | Community and Communications Manager
The Mothership Missions
- Led discovery sessions and collaborated with NGOs and government on technology and innovation strategies for new product development.
- Organized and managed teams in open innovation programs to develop and deliver prototypes of artificial intelligence systems for NGOs and governments.
- Established partnerships and worked with organizations such as the Red Cross, European Commission, European Space Agency, United Nations, and others.
- Managed the NGO's branding and communication efforts through various online and offline channels, including social media, offline brochures, offline and online events, videos, etc.
Co-organizer and Community Manager
Hackathon For Good
- Co-organized the first four editions of the annual hackathon for hundreds of participants.
- Worked on discovery workshops and innovation strategies with partners like the Red Cross, Asser Institute, UN Center of AI, the ICC, the Dutch Government and its ministries, the Dutch Police, and the European Commission.
- Organized and led informative offline and online events.
- Created content for social media and YouTube videos.
Community and Event Organizer
The Hague Tech
- Built multiple communities with the biggest one growing to 1100+ members.
- Organized weekly events on various technology topics.
- Led the communication and content strategy and its efforts.
Founder and Consultant
Eastsource
- Built the company from the ground up to be recognized as a top web development agency in the Netherlands.
- Built and managed marketing and sales lead generation funnels.
- Conducted market research and executed marketing and sales strategies.
Entrepreneurship Tutor and Mentor
Knowledge 2 Share Foundation (NGO)
- Led entrepreneurship and business development courses for starting entrepreneurs in South Africa.
- Led the digital marketing efforts to popularize the NGO.
- Developed the educational material for lectures and worked directly with students on assignments.
Microsoft Student Partner
Microsoft Bulgaria
- Organized events and workshops with academia and industry.
- Conducted marketing research and campaigns to boost user satisfaction.
- Built a local and global network with industry experts and partner organizations.
Project History
Marketing and Outreach Strategy for an Influencer Agency
Established a strategy for a new lead generation funnel and arranged magazine interviews
I researched and worked closely with the client to understand the best outreach channels for the agency to expand the network and improve the brand’s image. I created and managed the content for various online platforms and arranged interviews for magazines.
Startup Accelerator Consulting
Performed market research and prepared an in-depth report on the best accelerator practices
I led a team in researching the best startup accelerator features and prepared a report for a new accelerator program. The project included interviews and analysis of accelerator programs in Europe and the Netherlands and research on the satisfaction of startups completing such a program.
Education
Master's Degree in Business Information Management
Rotterdam School of Management, Erasmus University - The Netherlands
Bachelor's Degree in Business Informatics
University of National and World Economy - Sofia, Bulgaria
Certifications
Machine Learning for Business Professionals
Google Cloud via Coursera
MBSE: Model-based Systems Engineering
University at Buffalo via Coursera
AI For Everyone
Deeplearning.ai
Lean Technology Strategy: Running Agile at Scale
Innovation Management
Erasmus University Rotterdam | via Coursera
Project Planning and Management
University of Virginia | via Coursera
Advanced Competitive Strategy
Coursera
Gamification
Coursera
MCPS: Microsoft Certified Professional
Microsoft
Skills
Core
Branding, Social Media, Social Media Content, Community Management, Marketing Strategy, Digital Marketing, Market Research & Analysis, Digital Marketing Strategy, Marketing, Product Marketing, Social Media Strategy, SEO Content, Content Marketing, Go-to-market (GTM) Strategy, Brand Marketing, Content Strategy, Social Media Analytics, Paid Advertising, Content
Platforms & Tools
Canva, Adobe Suite
Business Models
Business Models, Business to Business (B2B), Business to Consumer (B2C)
Other
YouTube, Community Development, Web Content, Consulting, Startups, Innovation, Business Development, Event Management, Brand Building, Video Editing, Communication Strategy, Innovation Management, Brand Positioning, Management Consulting, Partnerships, Leadership, Podcasting, B2B Lead Generation, Web Analytics, Advertising, Community Growth, Project Management, Project Planning
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