Bobby Bahov, Marketing Expert in Sofia, Bulgaria
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Bobby Bahov

Verified Expert  in Marketing

Bio

Bobby is a consultant and entrepreneur with a passion for branding and storytelling. He specializes in strategic management focused on go-to-market strategy, branding, outreach, and digital marketing for startups and scaleups. He is especially interested in the various channels to convey a message and reach an audience available to startups.

Project Highlights

Marketing and Outreach Strategy for an Influencer Agency
Established a strategy for a new lead generation funnel and arranged magazine interviews

Expertise

  • Branding
  • Business Development
  • Digital Marketing
  • Event Management
  • Innovation
  • Marketing Strategy
  • Startups
  • YouTube

Work Experience

Startup Mentor

2019 - PRESENT
Dutch Mentor Community
  • Assisted early-stage startups in building their business from the ground up.
  • Consulted entrepreneurs on their product development, marketing, and sales strategies.
  • Assisted the NGO in its communication strategy and approach towards startups and industry partners.

Co-founder | Business Development Manager

2017 - PRESENT
Space Mining Technologies
  • Scouted and formed the team and established partnerships with various institutions.
  • Prepared funding applications and investor pitch decks.
  • Built the brand from the ground up, led product marketing and partner communication, and created and executed sales strategies.

Co-founder | Business Development Manager

2019 - 2021
AI Lab One
  • Built the brand from the ground up, led all marketing and partner communication, and created and executed sales strategies.
  • Created content for social media, YouTube, and podcasts.
  • Conducted market research and corporate strategies.
  • Performed business and technology feasibility studies.
  • Helped clients raise funding for their innovative projects.

Co-founder | Community and Communications Manager

2019 - 2021
The Mothership Missions
  • Led discovery sessions and collaborated with NGOs and government on technology and innovation strategies for new product development.
  • Organized and managed teams in open innovation programs to develop and deliver prototypes of artificial intelligence systems for NGOs and governments.
  • Established partnerships and worked with organizations such as the Red Cross, European Commission, European Space Agency, United Nations, and others.
  • Managed the NGO's branding and communication efforts through various online and offline channels, including social media, offline brochures, offline and online events, videos, etc.

Co-organizer and Community Manager

2018 - 2021
Hackathon For Good
  • Co-organized the first four editions of the annual hackathon for hundreds of participants.
  • Worked on discovery workshops and innovation strategies with partners like the Red Cross, Asser Institute, UN Center of AI, the ICC, the Dutch Government and its ministries, the Dutch Police, and the European Commission.
  • Organized and led informative offline and online events.
  • Created content for social media and YouTube videos.

Community and Event Organizer

2018 - 2019
The Hague Tech
  • Built multiple communities with the biggest one growing to 1100+ members.
  • Organized weekly events on various technology topics.
  • Led the communication and content strategy and its efforts.

Founder and Consultant

2016 - 2019
Eastsource
  • Built the company from the ground up to be recognized as a top web development agency in the Netherlands.
  • Built and managed marketing and sales lead generation funnels.
  • Conducted market research and executed marketing and sales strategies.

Entrepreneurship Tutor and Mentor

2017 - 2017
Knowledge 2 Share Foundation (NGO)
  • Led entrepreneurship and business development courses for starting entrepreneurs in South Africa.
  • Led the digital marketing efforts to popularize the NGO.
  • Developed the educational material for lectures and worked directly with students on assignments.

Microsoft Student Partner

2012 - 2014
Microsoft Bulgaria
  • Organized events and workshops with academia and industry.
  • Conducted marketing research and campaigns to boost user satisfaction.
  • Built a local and global network with industry experts and partner organizations.

Marketing and Outreach Strategy for an Influencer Agency

Established a strategy for a new lead generation funnel and arranged magazine interviews

I researched and worked closely with the client to understand the best outreach channels for the agency to expand the network and improve the brand's image. I created and managed the content for various online platforms and arranged interviews for magazines.

Startup Accelerator Consulting

Performed market research and prepared an in-depth report on the best accelerator practices

I led a team in researching the best startup accelerator features and prepared a report for a new accelerator program. The project included interviews and analysis of accelerator programs in Europe and the Netherlands and research on the satisfaction of startups completing such a program.
2014 - 2015

Master's Degree in Business Information Management

Rotterdam School of Management, Erasmus University - The Netherlands

2010 - 2014

Bachelor's Degree in Business Informatics

University of National and World Economy - Sofia, Bulgaria

JULY 2020 - PRESENT

Machine Learning for Business Professionals

Google Cloud via Coursera

JULY 2020 - PRESENT

MBSE: Model-based Systems Engineering

University at Buffalo via Coursera

JULY 2020 - PRESENT

AI For Everyone

Deeplearning.ai

APRIL 2019 - PRESENT

Lean Technology Strategy: Running Agile at Scale

LinkedIn

JUNE 2016 - PRESENT

Innovation Management

Erasmus University Rotterdam | via Coursera

OCTOBER 2015 - PRESENT

Project Planning and Management

University of Virginia | via Coursera

SEPTEMBER 2014 - PRESENT

Advanced Competitive Strategy

Coursera

AUGUST 2014 - PRESENT

Gamification

Coursera

MARCH 2013 - PRESENT

MCPS: Microsoft Certified Professional

Microsoft

Core

Branding, Social Media, Social Media Content, Community Management, Marketing Strategy, Digital Marketing, Market Research & Analysis, Digital Marketing Strategy, Marketing, Product Marketing, Social Media Strategy, SEO Content, Content Marketing, Go-to-market Strategy, Brand Marketing, Content Strategy, Social Media Analytics, Paid Advertising, Content

Platforms & Tools

Canva, Adobe Suite

Business Models

Business Models, Business to Business (B2B), Business to Consumer (B2C)

Other

YouTube, Community Development, Web Content, Consulting, Startups, Innovation, Business Development, Event Management, Brand Building, Video Editing, Communication Strategy, Innovation Management, Brand Positioning, Management Consulting, Partnerships, Leadership, Podcasting, B2B Lead Generation, Web Analytics, Advertising, Community Growth, Project Management, Project Planning

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