Colby Street

• 100 — Recurring Donor Enrollments Secured Within First Week of Launch
• Three — Channels Launched—Web, Email, & Social Media—to Drive Signups

The Bridge Ministries relied heavily on one-time gifts and had no recurring donor program, leaving revenue unpredictable and retention weak. Without a clear brand identity or campaign framework, the organization lacked a scalable way to inspire long-term giving and connect donors directly to its mission.

I developed and launched NINE:37, a recurring donor initiative inspired by Matthew 9:37. I built the brand identity, messaging, and digital presence, supported by a tiered giving structure. Additionally, I executed a multichannel launch across web, email, and social platforms, creating a consistent donor experience and a repeatable framework for enrollment campaigns.

Within the first week, the program secured 100 donor enrollments, establishing early momentum and validating the model. The launch positioned NINE:37 as a sustainable revenue stream and a long-term framework for donor acquisition, engagement, and retention.

• 312 — Full-year Enrollments Generated in the First Campaign Cycle
• $280,000 — Annual Recurring Revenue Obtained Through New Enrollments
• 56 — TX & LA Campus Partnerships Secured for Campaign Execution
• 100,000+ — Daily Exposure to Students & Families Across All Participating Schools

Mathnasium needed a scalable way to boost enrollments during the fall while also strengthening community trust. Previous seasonal campaigns, such as limited-time promotions or back-to-school offers, had underperformed and failed to deliver consistent results. Without a proven framework, Mathnasium lacked a repeatable model for turning seasonal outreach into measurable enrollment growth.

The Mathnasium Gives Back campaign reached 100,000+ students and families and generated 312 full-year enrollments—representing approximately $280,000 in annual recurring revenue. The program reinvested $7,800 into schools, building trust and goodwill with educators and parents. It outperformed prior seasonal campaigns and established a repeatable framework that Mathnasium can use to drive enrollment growth year after year.

Mathnasium Gives Back demonstrated how enrollment growth and community goodwill can work hand in hand. By aligning the program with schools, Mathnasium strengthened its reputation as a trusted education partner while creating a new enrollment pipeline. The campaign proved that a community-first strategy drives measurable revenue and deepens long-term relationships with families and schools.

• Two — Platforms—Facebook & Instagram—Targeted with Campaigns

Mathnasium centers wanted to drive enrollments during the summer months when many families deprioritized academics. Past efforts lacked cohesive messaging and failed to capture parents’ attention in a crowded seasonal market. Without a unified digital strategy, Mathnasium missed the opportunity to position itself as the best summer math solution for students.

I developed a digital-first campaign built around the message “You can always spot the student who spent their summer with Mathnasium.” I designed creative assets tailored for Facebook and Instagram that spoke directly to parents’ concerns about confidence and back-to-school readiness. I also executed geotargeted ad placements to reach families in local communities, ensuring relevance and precision. Finally, I established a repeatable seasonal campaign framework that could be deployed yearly for summer enrollment growth.

The campaign successfully positioned Mathnasium as a visible and trusted solution for summer learning. By highlighting confidence as a parent-facing benefit, the ads resonated strongly and drove traffic to Mathnasium’s landing pages and assessments. The program laid the foundation for consistent seasonal enrollment boosts, providing a scalable digital model that can be replicated across multiple centers.

• 5+ — Integrated Campaign Channels

Stylecraft had created a broader brand promise in “Life is built here,” but traditional homebuilder marketing still tended to focus on square footage, floor plans, features, and inventory. The challenge was to translate that brand idea into an emotional, repeatable campaign platform that showed why home matters without drifting into generic lifestyle advertising.

I created Little Moments as an integrated storytelling platform built around the everyday experiences that give a home meaning. I developed the campaign concept, creative strategy, narrative direction, and channel architecture, then partnered with a videographer to translate that vision into short-form video and photography. The stories extended across paid media, organic social, YouTube, and streaming, reinforcing “Life is built here” through experience rather than repetition.

Little Moments gave “Life is built here” a scalable creative expression, shifting Stylecraft from selling house features to showing the life made possible by home and strengthening the connection between brand, storytelling, and buyer experience.