Dan Foley, Marketing Expert in New York, NY, United States
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Dan Foley

Verified Expert  in Marketing

Bio

Dan is an award-winning marketer who has built campaigns for leading companies like LinkedIn, Northwestern Mutual, MongoDB, and GE HealthCare. With over 10 years of experience, his tailor-made strategy combines clever wordsmithing, tried-and-true marketing fundamentals, and a deep understanding of various industries and B2B/B2C targeting. Dan also advises several startups in finance, healthcare, tech/SaaS, and travel/tourism and holds his FINRA Series 7 and 63.

Project Highlights

Taking a Small Startup from Growth to Acquisition
Led a comprehensive campaign for client Fundera, a small business loan aggregator, to carve out market share. It was so successful they were ultimately acquired by NerdWallet.
Digital Marketing Strategy and Execution for AI Software Platform
Built the digital marketing strategy brick by brick for an AI marketing startup called Inkform. Took the operation from zero to revenue generating to break even in six months.
Perception-changing Content Campaign for Dubai Travel Company
Created ROI-driven content for Platinum Heritage, complete with white papers, social media content, and SEO-driven content. Organic traffic for a single blog post hit over 60,000 views in a single month.

Expertise

  • Content Marketing
  • Copywriting
  • Direct Response Marketing
  • Financial Writer
  • Funnel Marketing
  • SEO Consultant
  • Storytelling
  • Website Redesign

Work Experience

Chief Marketing Officer

2015 - PRESENT
Tailored Ink
  • Led a comprehensive campaign for Fundera, a small business loan aggregator, to carve out market share. It was so successful that NerdWallet ultimately acquired them.
  • Built a content hub for RxSaver, an online prescription drug company. It created so much traffic that the company was ultimately acquired by GoodRx.
  • Won an American Web Design award for creating the American National Bank website.
  • Created ROI-driven content for Platinum Heritage, with organic traffic to single blog posts hitting upwards of 60,000 views monthly.
  • Designed, wrote, and developed compelling, compliant quarterly reports for Houlihan Lokey in industries ranging from energy and SaaS to tourism and agriculture.
  • Crafted a client-facing content campaign for Northwestern Mutual around people's most pressing financial issues.
  • Wrote an empathetic content hub for Boston Scientific, educating families on the choices they have when faced with a prostate cancer diagnosis.
  • Created a paid advertising campaign for a content marketing agency that generated a 5:1 ROI in just three months.

Web3/Cryptocurrency Consultant

2017 - 2024
Tailored Ink
  • Collaborated with leading cryptocurrency startups to develop branding, expand audiences, and generate leads.
  • Contributed to a blockchain company's growth, helping raise over $30 million over four years.
  • Informed marketing strategy, outreach, and fundraising efforts as a registered FINRA broker with series 7 and 63.

Project History

Taking a Small Startup from Growth to Acquisition

https://pitch.com/v/fundera-case-study-nxtt4i

Led a comprehensive campaign for client Fundera, a small business loan aggregator, to carve out market share. It was so successful they were ultimately acquired by NerdWallet.

Fundera was a small business loan aggregator trying to compete with some prominent and established players.

We prioritized an organic approach toward customer acquisition because the client had a limited budget but a longer timeline. After comprehensive keyword exploration, we discovered clusters of high-value, "low-hanging fruit" keywords. From there, we built out an enormous SEO content hub.

Within months, organic traffic skyrocketed, and we started to usurp traffic from the more prominent players in the space. After two years, we could rank in position one or page one of so many of their target keywords that NerdWallet acquired Fundera.

Digital Marketing Strategy and Execution for AI Software Platform

https://inkform.ai/

Built the digital marketing strategy brick by brick for an AI marketing startup called Inkform. Took the operation from zero to revenue generating to break even in six months.

Inkform is an AI content automation tool that aims to compete in a highly competitive marketplace. With so many large competitors, I needed to find a significant USP and highlight that above all else.

I began with the messaging strategy, focusing on newsletters, a highly underserved part of content automation. From there, I built out highly-targeted funnels to draw in users. I also found unique opportunities for advertisement in publications frequented by our target audience. I did the other necessary things (website design, social media, etc.) along the way, but the above was the crux of the effective strategy.

Before long, the company was off to the race, generating revenue and ultimately sustaining itself.

Perception-changing Content Campaign for Dubai Travel Company

https://drive.google.com/file/d/0B-kpNOcJR4_mNFAzNGp2NGU1Z0E/view?usp=sharing&resourcekey=0-70xeMaeWy6TqLPcgcRdOHw

Created ROI-driven content for Platinum Heritage, complete with white papers, social media content, and SEO-driven content. Organic traffic for a single blog post hit over 60,000 views in a single month.

Platinum Heritage came to me to change Westerner perceptions of Dubai.

The campaign aimed to use content to dispel misperceptions and showcase Dubai for what it really is with a "boot" on the ground. We created a comprehensive plan for white papers, social media, and SEO-driven content.

Blog posts like "How Expensive is Dubai Really?" had incredible organic traffic, hitting in the tens of thousands multiple months in a row with no paid boost. Meanwhile, high-quality white papers like "The Dubai Stopover Guide" are lead magnets for high conversions.

Unveiled New Medical Technology with an Empathetic Content Hub

https://docs.google.com/document/d/1lygMyuPMP5owtceU9fyPRSO8tGeqpHCQKjg3V15ZkWU/edit

Wrote an empathetic content hub for Boston Scientific, educating families on the choices they have when faced with a prostate cancer diagnosis.

Boston Scientific was launching a new medical device that mitigated many surgical risks for prostate cancer patients. However, they needed to reach patients and providers in a way that would resonate with them all on a human level. They approached me to create a series of educational content pieces exploring prostate cancer in a smart, empathetic way where we could address questions and concerns while showcasing new treatment options.

Launched the Largest Commercial Real Estate Newsletter in the USA

https://www.credaily.com/

Launched the largest commercial real estate newsletter in the USA from the ground up, which has a daily readership of over 80,000 users.

I helped build and market the largest commercial real estate newsletter in the USA. I worked with the company from the ground up for over three years to establish a consistent brand message and identity while creating meaningful content Monday through Friday for this three-year stint. My efforts helped amass the readership of this newsletter to over 80,000 users.

Education

2017 - 2018

Master’s Degree in Business Administration (MBA)

Quantic School of Business and Technology - Washington DC, USA

2006 - 2010

Bachelor's Degree in English

Boston College - Chestnut Hill, MA, USA

Skills

Core

Copywriting, Digital Marketing, SEO Tools, Paid Advertising, Google Paid Ads, Content Marketing, SEO Content, Digital Marketing Strategy, Cold Emailing, Email Campaigns, Ad Campaigns, Social Media, Social Media Content, Social Media Strategy, Blogging, Landing Pages, Funnel Marketing, Funnel Optimization, Funnel Analysis, Brand Consulting, Branding, SEO Marketing, Social Media Design, Organic Social Media, Organic SEO, Content Strategy, Content Marketing Strategy, Brand Marketing, Search Engine Optimization (SEO), Lead Generation, Social Media Campaigns, Social Media Marketing (SMM), Campaign Management, Audience Targeting, Content Creation, Keyword Research, Link Building, Performance Marketing, Conversion Rate Optimization (CRO), LinkedIn Ads, LinkedIn Marketing, Marketing Analytics, On-page SEO, Search Engine Marketing (SEM), SEO Keyword Research, Email Marketing, Inbound Marketing, Brand Strategy

Platforms & Tools

HubSpot Marketing Hub, HubSpot, Content Management Systems (CMS)

Business Models

Business to Business (B2B), SaaS

Technical

Direct Response Marketing, Web3

Other

Content Writing, SEO Writing, Campaigns, Organic Content Marketing, SEO Copywriting, Drip Email, UI Design, UX Design, UX Writing, Growth, Digital Marketing Design, Email, Email Design, Email Content, Drip Campaigns, Ebooks, Websites, Website Design, Website Redesign, Website Audits, Website Traffic, Web UX, Web UI, Website Builders, Website Performance, Website Optimization, Website Management, Web Content, Blog Posting, Blogs, Direct Response, Landing Page Design, Landing Page Optimization, Brochures, Sales Funnel, Consulting, SEO Consultant, Sales Consulting, Startup Consulting, Pitch Decks, Pitch Deck Consultant, Sales Pitches, B2B Sales Pipeline, Design, Storytelling, Regulatory Compliance, Fintech, Financial Writer, Finance, Finance Writing, Web Design, Customer Acquisition, AI Content Creation, Unbounce, Newsletters, Awareness Campaigns, Market Research, Growth Strategy, B2B Lead Generation, Growth Marketing, Marketing Writing, Cryptocurrency, Startups, Crypto, Blockchain, Blockchain & Cryptocurrency

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