
Dan Foley
Verified Expert in Marketing
Marketing Expert
New York, NY, United States
Toptal member since August 15, 2024
Dan is an award-winning marketer who has built campaigns for leading companies like LinkedIn, Northwestern Mutual, MongoDB, and GE HealthCare. With over 10 years of experience, his tailor-made strategy combines clever wordsmithing, tried-and-true marketing fundamentals, and a deep understanding of various industries and B2B/B2C targeting. Dan also advises several startups in finance, healthcare, tech/SaaS, and travel/tourism and holds his FINRA Series 7 and 63.
Project Highlights
Expertise
- Content Marketing
- Copywriting
- Direct Response Marketing
- Financial Writer
- Funnel Marketing
- SEO Consultant
- Storytelling
- Website Redesign
Work Experience
Chief Marketing Officer
Tailored Ink
- Led a comprehensive campaign for Fundera, a small business loan aggregator, to carve out market share. It was so successful that NerdWallet ultimately acquired them.
- Built a content hub for RxSaver, an online prescription drug company. It created so much traffic that the company was ultimately acquired by GoodRx.
- Won an American Web Design award for creating the American National Bank website.
- Created ROI-driven content for Platinum Heritage, with organic traffic to single blog posts hitting upwards of 60,000 views monthly.
- Designed, wrote, and developed compelling, compliant quarterly reports for Houlihan Lokey in industries ranging from energy and SaaS to tourism and agriculture.
- Crafted a client-facing content campaign for Northwestern Mutual around people's most pressing financial issues.
- Wrote an empathetic content hub for Boston Scientific, educating families on the choices they have when faced with a prostate cancer diagnosis.
- Created a paid advertising campaign for a content marketing agency that generated a 5:1 ROI in just three months.
Web3/Cryptocurrency Consultant
Tailored Ink
- Collaborated with leading cryptocurrency startups to develop branding, expand audiences, and generate leads.
- Contributed to a blockchain company's growth, helping raise over $30 million over four years.
- Informed marketing strategy, outreach, and fundraising efforts as a registered FINRA broker with series 7 and 63.
Project History
Taking a Small Startup from Growth to Acquisition
https://pitch.com/v/fundera-case-study-nxtt4iLed a comprehensive campaign for client Fundera, a small business loan aggregator, to carve out market share. It was so successful they were ultimately acquired by NerdWallet.
We prioritized an organic approach toward customer acquisition because the client had a limited budget but a longer timeline. After comprehensive keyword exploration, we discovered clusters of high-value, "low-hanging fruit" keywords. From there, we built out an enormous SEO content hub.
Within months, organic traffic skyrocketed, and we started to usurp traffic from the more prominent players in the space. After two years, we could rank in position one or page one of so many of their target keywords that NerdWallet acquired Fundera.
Digital Marketing Strategy and Execution for AI Software Platform
https://inkform.ai/Built the digital marketing strategy brick by brick for an AI marketing startup called Inkform. Took the operation from zero to revenue generating to break even in six months.
I began with the messaging strategy, focusing on newsletters, a highly underserved part of content automation. From there, I built out highly-targeted funnels to draw in users. I also found unique opportunities for advertisement in publications frequented by our target audience. I did the other necessary things (website design, social media, etc.) along the way, but the above was the crux of the effective strategy.
Before long, the company was off to the race, generating revenue and ultimately sustaining itself.
Perception-changing Content Campaign for Dubai Travel Company
https://drive.google.com/file/d/0B-kpNOcJR4_mNFAzNGp2NGU1Z0E/view?usp=sharing&resourcekey=0-70xeMaeWy6TqLPcgcRdOHwCreated ROI-driven content for Platinum Heritage, complete with white papers, social media content, and SEO-driven content. Organic traffic for a single blog post hit over 60,000 views in a single month.
The campaign aimed to use content to dispel misperceptions and showcase Dubai for what it really is with a "boot" on the ground. We created a comprehensive plan for white papers, social media, and SEO-driven content.
Blog posts like "How Expensive is Dubai Really?" had incredible organic traffic, hitting in the tens of thousands multiple months in a row with no paid boost. Meanwhile, high-quality white papers like "The Dubai Stopover Guide" are lead magnets for high conversions.
Unveiled New Medical Technology with an Empathetic Content Hub
https://docs.google.com/document/d/1lygMyuPMP5owtceU9fyPRSO8tGeqpHCQKjg3V15ZkWU/editWrote an empathetic content hub for Boston Scientific, educating families on the choices they have when faced with a prostate cancer diagnosis.
Launched the Largest Commercial Real Estate Newsletter in the USA
https://www.credaily.com/Launched the largest commercial real estate newsletter in the USA from the ground up, which has a daily readership of over 80,000 users.
Education
Master’s Degree in Business Administration (MBA)
Quantic School of Business and Technology - Washington DC, USA
Bachelor's Degree in English
Boston College - Chestnut Hill, MA, USA
Skills
Core
Copywriting, Digital Marketing, SEO Tools, Paid Advertising, Google Paid Ads, Content Marketing, SEO Content, Digital Marketing Strategy, Cold Emailing, Email Campaigns, Ad Campaigns, Social Media, Social Media Content, Social Media Strategy, Blogging, Landing Pages, Funnel Marketing, Funnel Optimization, Funnel Analysis, Brand Consulting, Branding, SEO Marketing, Social Media Design, Organic Social Media, Organic SEO, Content Strategy, Content Marketing Strategy, Brand Marketing, Search Engine Optimization (SEO), Lead Generation, Social Media Campaigns, Social Media Marketing (SMM), Campaign Management, Audience Targeting, Content Creation, Keyword Research, Link Building, Performance Marketing, Conversion Rate Optimization (CRO), LinkedIn Ads, LinkedIn Marketing, Marketing Analytics, On-page SEO, Search Engine Marketing (SEM), SEO Keyword Research, Email Marketing, Inbound Marketing, Brand Strategy
Platforms & Tools
HubSpot Marketing Hub, HubSpot, Content Management Systems (CMS)
Business Models
Business to Business (B2B), SaaS
Technical
Direct Response Marketing, Web3
Other
Content Writing, SEO Writing, Campaigns, Organic Content Marketing, SEO Copywriting, Drip Email, UI Design, UX Design, UX Writing, Growth, Digital Marketing Design, Email, Email Design, Email Content, Drip Campaigns, Ebooks, Websites, Website Design, Website Redesign, Website Audits, Website Traffic, Web UX, Web UI, Website Builders, Website Performance, Website Optimization, Website Management, Web Content, Blog Posting, Blogs, Direct Response, Landing Page Design, Landing Page Optimization, Brochures, Sales Funnel, Consulting, SEO Consultant, Sales Consulting, Startup Consulting, Pitch Decks, Pitch Deck Consultant, Sales Pitches, B2B Sales Pipeline, Design, Storytelling, Regulatory Compliance, Fintech, Financial Writer, Finance, Finance Writing, Web Design, Customer Acquisition, AI Content Creation, Unbounce, Newsletters, Awareness Campaigns, Market Research, Growth Strategy, B2B Lead Generation, Growth Marketing, Marketing Writing, Cryptocurrency, Startups, Crypto, Blockchain, Blockchain & Cryptocurrency
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