Daniyal Alam
Verified Expert in Marketing
Digital Marketing Expert
Islamabad, Islamabad Capital Territory, Pakistan
Toptal member since September 16, 2024
Daniyal is a seasoned SEO, generative engine optimization (GEO), answer engine optimization (AEO), and AI search expert with over 8 years of experience. Specializing in technical SEO, GEO, AEO data analysis, local SEO, and content strategies, Daniyal excels at leading cross-functional teams to solve complex challenges. His expertise spans various industries, from telecom to travel, making him a valuable asset for any digital marketing initiative.
Project Highlights
Expertise
- AI Marketing
- Answer Engine Optimization (AEO)
- Keyword Research
- Off-page SEO
- On-page SEO
- SEO Audits
- SEO Content
- Technical SEO
Work Experience
SEO/GEO/AEO Consultant
Thrillworks
- Collaborated with the company's director to plan and present end-to-end SEO and GEO strategies for clients.
- Conducted technical SEO audits, content audits, and keyword planning for clients' websites.
- Created a roadmap for CMS migration with the engineering team to ensure the tech SEO hygiene.
SEO Manager
12Go
- Managed 12Go's extensive website of 70 million pages, implementing strategic SEO initiatives that drove over 2 million monthly visitors.
- Led technical SEO, automating sitemap management based on inventory, clicks, impressions, and bounce rate, resulting in a 3x reduction in index bloat and a 20% traffic increase.
- Collaborated with the product team to create a unified, SEO-friendly content structure for our newly launched travel products.
- Worked with engineers, designers, and data analysts to test and implement SEO solutions.
- Integrated Google API to improve the prioritization of high-value content for faster and more effective indexation.
- Managed SEO product tasks, including prioritizing with the team and stakeholders, gathering requirements, and planning the roadmap.
SEO Manager
Talk Home App
- Managed SEO and content strategy for four in-house products, covering over 100,000 web pages.
- Developed content plans based on market, competitor, and SEO research, creating product guides and industry blogs that increased traffic by 500% month-over-month.
- Oversaw Talk Home's product website consolidation from standalone sites to sub-domains.
- Used Python, Excel, and SQL to analyze data and streamline daily tasks.
Senior SEO Expert
Logicose
- Devised SEO strategies and organic marketing plans for small and medium-sized businesses, focusing on local SEO.
- Collaborated with editorial and content teams to generate SEO-friendly content for websites and landing pages.
- Conducted website audits to identify errors and recommend necessary changes.
- Executed content marketing initiatives, including creating and distributing articles, blogs, infographics, and press releases.
- Secured backlinks on high-authority websites via organic outreach methods, adhering to white hat SEO practices.
Project History
Telecom Company SEO Strategy
Spearheaded the SEO strategy for a mobile virtual network operator (MVNO) company, achieving a 500% month-over-month growth in organic traffic and increasing content production by five times.
I collaborated with the content team to streamline our content production process, increasing output by five times. We thoroughly researched the target audience, industry trends, and the intent behind their search queries. Using this data, we created topical clusters that effectively addressed those intents. As a result, we produced a comprehensive product knowledge base and industry-specific blogs that boosted traffic by 500% month-over-month.
Additionally, I played a crucial role in consolidating our various products under a unified subdomain structure, simplifying our product offerings. This project exemplified a well-planned and executed content calendar, technical SEO, and a data-driven SEO strategy, which collectively enhanced online visibility, attracted targeted traffic, and generated valuable leads.
Growth Marketing Initiatives at Remotual
Drove significant growth in organic traffic, social media engagement, and conversion rates through digital marketing initiatives.
As a growth marketing specialist at Remotual, I developed and executed comprehensive digital marketing strategies for multiple clients over seven months.
My key achievements included:
• Increasing combined organic website traffic for two clients by over 150% through effective SEO and content marketing.
• Revamping the entire website for one client, improving user experience and achieving higher conversion rates.
• Improving social media engagement by launching targeted campaigns and content strategies.
• Boosting email marketing performance by raising open rates by 30%, driving better engagement and results for my clients.
Content Strategy for B2C Video Commerce Platform
Developed a content strategy targeting high-converting keywords aligned with ideal customer profiles' (ICPs) jobs to be done (JTBDs), driving 22,900 monthly visitors and tripling monthly signups.
As the content strategist for this project, I designed and implemented a targeted content strategy to increase organic visibility and engagement.
Focusing on user intent and competitive keyword analysis, I optimized the site’s content for high-impact keywords, resulting in over 4,000 keyword rankings in the top 3 to 20 positions.
This strategy led to a consistent increase in organic search traffic, especially from key regions such as the US, Japan, and the UK. I conducted regular content audits, developed new content silos, and ensured alignment with the brand’s video commerce niche, improving the site’s relevance for search engines and user experience.
Education
Master of Business Administration (MBA) in Marketing
University of Karachi - Karachi, Pakistan
Certifications
Python Data Visualization: Dashboards with Plotly and Dash
Udemy
Introduction to Programming Using Python
Udemy
Advanced SEO: Search Factors
LinkedIn Learning
Google Analytics Individual Qualification
Skills
Core
On-page SEO, Off-page SEO, SEO Content, Link Building, Keyword Research, SEO Audits, Content Marketing, Social Media Posting, SEO Keyword Research, Backlinks, Google SEO, Content Creation, Search Engine Optimization (SEO), Organic SEO, SEO Marketing, WordPress SEO, Content Marketing Strategy, Google Tag Manager, Local SEO, Digital Marketing, Social Media, Copywriting, AI Marketing, Branding, Email Marketing, Conversion Rate Optimization (CRO), Content Strategy
Platforms & Tools
Ahrefs, SISTRIX, Google My Business, Claude, Google Analytics 4 (GA4), BigQuery
Technical
Google Search Console, CSS, HTML, SQL
Other
Technical SEO, Semrush, SEO Outreach, Keyword Mapping, Internal Communications, SEO Reporting, Keyword Analysis, Answer Engine Optimization (AEO), AI-based Content SEO, Programmatic SEO, Schema Markup, Schemas, Data Analytics, SimilarWeb, Shopify, Shopify SEO, Generative Engine Optimization (GEO), AEO, Enterprise SEO, Python, Team Management, Content Production, Digital PR, Brand Management, SWOT Analysis, Competitive Pricing, Digital Media, Content Research, Website Design, Customer Research, Competitor Analysis & Profiling, Data Analysis, Data Visualization, Storytelling, Plotly, Dashboards, Competitive Research
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring