Daniyal Alam, Marketing Expert in Islamabad, Islamabad Capital Territory, Pakistan
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Daniyal Alam

Verified Expert  in Marketing

Digital Marketing Expert

Islamabad, Islamabad Capital Territory, Pakistan

Toptal member since September 16, 2024

Bio

Daniyal is a seasoned search engine optimization (SEO) manager with over six years of experience. He manages large-scale websites, drives organic growth, and implements data-driven SEO strategies. Specializing in technical SEO, data analysis, and content strategies, Daniyal excels at leading cross-functional teams to solve complex SEO challenges. His expertise spans various industries, from telecom to travel, making him a valuable asset for any digital marketing initiative.

Project Highlights

Telecom Company SEO Strategy
Spearheaded the SEO strategy for a mobile virtual network operator (MVNO) company, achieving a 500% month-over-month growth in organic traffic and increasing content production by five times.
Growth Marketing Initiatives at Remotual
Drove significant growth in organic traffic, social media engagement, and conversion rates through digital marketing initiatives.
Content Strategy for B2C Video Commerce Platform
Developed a content strategy targeting high-converting keywords aligned with ideal customer profiles' (ICPs) jobs to be done (JTBDs), driving 22,900 monthly visitors and tripling monthly signups.

Expertise

  • Data Analytics
  • Enterprise SEO
  • Keyword Research
  • Off-page SEO
  • On-page SEO
  • SEO Audits
  • SEO Content
  • Technical SEO

Work Experience

SEO Manager

2024 - PRESENT
12Go
  • Managed 12Go's extensive website of 70 million pages, implementing strategic SEO initiatives that drove over 2 million monthly visitors.
  • Led technical SEO, automating sitemap management based on inventory, clicks, impressions, and bounce rate, resulting in a 3x reduction in index bloat and a 20% traffic increase.
  • Collaborated with the product team to create a unified, SEO-friendly content structure for our newly launched travel products.
  • Worked with engineers, designers, and data analysts to test and implement SEO solutions.
  • Integrated Google API to improve the prioritization of high-value content for faster and more effective indexation.
  • Managed SEO product tasks, including prioritizing with the team and stakeholders, gathering requirements, and planning the roadmap.

SEO Manager

2021 - 2024
Talk Home App
  • Managed SEO and content strategy for four in-house products, covering over 100,000 web pages.
  • Developed content plans based on market, competitor, and SEO research, creating product guides and industry blogs that increased traffic by 500% month-over-month.
  • Oversaw Talk Home's product website consolidation from standalone sites to sub-domains.
  • Used Python, Excel, and SQL to analyze data and streamline daily tasks.

Senior SEO Expert

2017 - 2021
Logicose
  • Devised SEO strategies and organic marketing plans for small and medium-sized businesses, focusing on local SEO.
  • Collaborated with editorial and content teams to generate SEO-friendly content for websites and landing pages.
  • Conducted website audits to identify errors and recommend necessary changes.
  • Executed content marketing initiatives, including creating and distributing articles, blogs, infographics, and press releases.
  • Secured backlinks on high-authority websites via organic outreach methods, adhering to white hat SEO practices.

Project History

Telecom Company SEO Strategy

Spearheaded the SEO strategy for a mobile virtual network operator (MVNO) company, achieving a 500% month-over-month growth in organic traffic and increasing content production by five times.

I collaborated with the content team to streamline our content production process, increasing output by five times. We thoroughly researched the target audience, industry trends, and the intent behind their search queries. Using this data, we created topical clusters that effectively addressed those intents. As a result, we produced a comprehensive product knowledge base and industry-specific blogs that boosted traffic by 500% month-over-month.

Additionally, I played a crucial role in consolidating our various products under a unified subdomain structure, simplifying our product offerings. This project exemplified a well-planned and executed content calendar, technical SEO, and a data-driven SEO strategy, which collectively enhanced online visibility, attracted targeted traffic, and generated valuable leads.

Growth Marketing Initiatives at Remotual

Drove significant growth in organic traffic, social media engagement, and conversion rates through digital marketing initiatives.

As a growth marketing specialist at Remotual, I developed and executed comprehensive digital marketing strategies for multiple clients over seven months.

My key achievements included:
• Increasing combined organic website traffic for two clients by over 150% through effective SEO and content marketing.
• Revamping the entire website for one client, improving user experience and achieving higher conversion rates.
• Improving social media engagement by launching targeted campaigns and content strategies.
• Boosting email marketing performance by raising open rates by 30%, driving better engagement and results for my clients.

Content Strategy for B2C Video Commerce Platform

Developed a content strategy targeting high-converting keywords aligned with ideal customer profiles' (ICPs) jobs to be done (JTBDs), driving 22,900 monthly visitors and tripling monthly signups.

As the content strategist for this project, I designed and implemented a targeted content strategy to increase organic visibility and engagement.

Focusing on user intent and competitive keyword analysis, I optimized the site's content for high-impact keywords, resulting in over 4,000 keyword rankings in the top 3 to 20 positions.

This strategy led to a consistent increase in organic search traffic, especially from key regions such as the US, Japan, and the UK. I conducted regular content audits, developed new content silos, and ensured alignment with the brand's video commerce niche, improving the site's relevance for search engines and user experience.

Education

2016 - 2017

Master of Business Administration (MBA) in Marketing

University of Karachi - Karachi, Pakistan

Certifications

DECEMBER 2023 - PRESENT

Python Data Visualization: Dashboards with Plotly and Dash

Udemy

SEPTEMBER 2023 - PRESENT

Introduction to Programming Using Python

Udemy

JANUARY 2022 - PRESENT

Advanced SEO: Search Factors

LinkedIn Learning

APRIL 2020 - APRIL 2022

Google Analytics Individual Qualification

Google

Skills

Core

On-page SEO, Off-page SEO, SEO Content, Link Building, Keyword Research, SEO Audits, Content Marketing, Social Media Posting, SEO Keyword Research, Backlinks, Google SEO, Content Creation, Search Engine Optimization (SEO), Organic SEO, SEO Marketing, Local SEO, Digital Marketing, Social Media, Google Tag Manager, Branding, Email Marketing, Conversion Rate Optimization (CRO), Content Strategy

Platforms & Tools

Ahrefs, SISTRIX, Google My Business, Google Analytics 4, BigQuery

Technical

Google Search Console, SQL

Other

Technical SEO, Semrush, SEO Outreach, Keyword Mapping, Internal Communications, SEO Reporting, Data Analytics, SimilarWeb, Shopify, Shopify SEO, Enterprise SEO, Python, Team Management, Content Production, Digital PR, Brand Management, SWOT Analysis, Competitive Pricing, Digital Media, Content Research, Website Design, Customer Research, Competitor Analysis & Profiling, Data Analysis, Data Visualization, Storytelling, Plotly, Dashboards

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