Daniyal Alam

• 2X — MQL from Organic
• 25% — Organic-influenced Pipeline/Revenue
• 200% — Traffic Growth

No structured keyword strategy in place.
Widespread on-page and technical SEO errors across the site.
The content calendar was disconnected from the actual keyword gap data and wasn’t aligned with the core ICP
Organic traffic was concentrated in a single off-topic page.

Built a prioritized keyword strategy targeting core product categories where competitors were already winning.
Launched a structured backlink outreach program focused on realistic, relevant mid-authority targets to close the domain authority gap.
Fixed critical technical and on-page level issues at scale.
Reconciled the content calendar against actual keyword gap data.
Built dedicated, independently targeted product pages to reduce reliance on off-topic traffic drivers.

• 2X MQL from organic
• 25% organic-influenced pipeline/revenue
• 200% traffic growth
• 3X keyword rankings in top 10
• 15-point domain rating increase

I collaborated with the content team to streamline our content production process, increasing output by five times. We thoroughly researched the target audience, industry trends, and the intent behind their search queries. Using this data, we created topical clusters that effectively addressed those intents. As a result, we produced a comprehensive product knowledge base and industry-specific blogs that boosted traffic by 500% month-over-month.

Additionally, I played a crucial role in consolidating our various products under a unified subdomain structure, simplifying our product offerings. This project exemplified a well-planned and executed content calendar, technical SEO, and a data-driven SEO strategy, which collectively enhanced online visibility, attracted targeted traffic, and generated valuable leads.

As the content strategist for this project, I designed and implemented a targeted content strategy to increase organic visibility and engagement.

Focusing on user intent and competitive keyword analysis, I optimized the site’s content for high-impact keywords, resulting in over 4,000 keyword rankings in the top 3 to 20 positions.

This strategy led to a consistent increase in organic search traffic, especially from key regions such as the US, Japan, and the UK. I conducted regular content audits, developed new content silos, and ensured alignment with the brand’s video commerce niche, improving the site’s relevance for search engines and user experience.

• Highly competitive niche dominated by established players (Airalo, Saily)
• Zero brand authority or backlink profile as a new site
• Programmatic pages at risk of thin content penalties without strong differentiation
• Crawl budget waste and technical issues blocking indexation at scale

• Built a semantic SEO framework with EAV sentence discipline and entity mapping to avoid thin content flags at scale
• Launched digital PR campaigns (Roaming Rip-Off Index, press releases) to build authority from zero
• Fixed technical issues blocking crawlers, unlocking indexation for programmatic pages
• Differentiated through unbiased provider comparison tables and ICP-tailored content, not just volume

• Organic traffic tripled to 2,000 monthly visitors within three months
• GMV grew from $0 to $2,000, driven directly by organic-sourced conversions
• 3x increase in citations across ChatGPT and other AI search platforms