Depali Mehra, Marketing Expert in Toronto, ON, Canada
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Depali Mehra

Verified Expert  in Marketing

Marketing Expert

Toronto, ON, Canada

Toptal member since May 2, 2024

Expertise
Mailchimp MarketingHubSpot MarketingKlaviyo Marketing
Bio

Depali is a result-driven marketing expert with experience building successful brands and increasing client interaction through omnichannel marketing and sales strategies. She has a proven track record of leading and developing strong teams through solid leadership and communication skills. Depali is well-versed in consistently providing efficient business solutions for complex enterprise needs.

Expertise

  • Asana
  • Basecamp
  • Google SEO
  • Jira
  • Klaviyo
  • Magento
  • Shopify
  • Sprout Social

Work Experience

Senior Project Manager

2022 - PRESENT
Ignitiv
  • Created, led, and managed all aspects of a $5 million project portfolio, including project planning, communication, scheduling, budget management, and issue and risk tracking from ideation to delivery.
  • Collaborated with multiple teams to develop accurate requirements, specifications, and estimates for all new requests and created related project documentation.
  • Provided oversight and guidance to onsite and off-shore cross-functional project teams, taking responsibility for execution and delivery tasks.

Project Head – eCommerce

2020 - 2022
TricorBraun
  • Spearheaded a Scrum methodology strategy that increased product releases by an average of 10% and saved costs by 34%.
  • Delivered 10+ complex projects, exceeding quality, schedule, and budgetary targets. I achieved a 4.5 basis-point customer project delivery satisfaction rating.
  • Collaborated with 120+ team members to ensure 100% on-time delivery of projects within budgets, scopes, timelines, and quality expectations.

Project History

eCommerce Website for a Duty-free Client

Launched an eCommerce website on Magento for a duty-free client.

This project involved migrating the client's old website from a PHP solution to a Magento 2.0 platform. We also integrated the system with email marketing tools through Klaviyo, the World Pay payment platform, and the ERP platform on NetSuite.

BOPIS Functionalities for a Retail Client

Integrated "buy online, pick up in store" (BOPIS) functionalities for one of our retail clients.

This project involved re-designing the client's platform to include BOPIS functionalities and adding local integrations to provide a comprehensive and practical customer experience. I coordinated the user acceptance testing and all production deployments, ensuring releases met agreed-upon timelines. In addition, I prioritized and groomed the sprints and backlog of development tickets in Jira.

New OMS Integration

Migrated an old legacy system to a new and efficient order management system.

This project involved implementing a new OMS with custom 3rd-party vendor integrations and specific features based on client requirements. I created and implemented a project agility framework that reduced project timelines by 28% without sacrificing product quality. In addition, I collaborated with 20+ colleagues in cross-functional teams to ensure 100% on-time delivery of projects within budgets, scopes, timelines, and quality expectations.

Education

2018 - 2019

Master's Degree in Marketing

Schulich School of Business - Toronto, Canada

2003 - 2007

Bachelor's Degree in Engineering

Jamia Millia Islamia - New Delhi, India

Skills

Core

Google SEO, Digital Marketing, Marketing

Platforms & Tools

Asana, Mailchimp, Magento, HubSpot, Klaviyo

Other

Shopify, Jira, Basecamp, Sprout Social, Engineering, Telecommunications, Scrum, OEM Sales, Initial Coin Offering (ICO), Consumer Products, Automotive Sales, Shopify Marketing, ConvertKit

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