Depali Mehra
Verified Expert in Marketing
Marketing Expert
Toronto, ON, Canada
Toptal member since May 2, 2024
Depali is an eCommerce and digital marketing leader with 14+ years of experience managing high-revenue projects ranging from $15 million to $5 billion. She's an expert in performance marketing (Google Ads, Meta, SEO, email), eCommerce platforms (Shopify, Magento, Salesforce), and analytics tools (GA4, Adobe). Depali has a proven track record of leading cross-functional teams, driving ROI, and delivering results in hybrid, matrixed environments.
Expertise
- Asana
- Basecamp
- Google SEO
- Jira
- Klaviyo
- Magento
- Shopify
- Sprout Social
Work Experience
Senior Project Manager
Ignitiv
- Created, led, and managed all aspects of a $5 million project portfolio, including project planning, communication, scheduling, budget management, and issue and risk tracking from ideation to delivery.
- Collaborated with multiple teams to develop accurate requirements, specifications, and estimates for all new requests and created related project documentation.
- Provided oversight and guidance to onsite and off-shore cross-functional project teams, taking responsibility for execution and delivery tasks.
Project Head – eCommerce
TricorBraun
- Spearheaded a Scrum methodology strategy that increased product releases by an average of 10% and saved costs by 34%.
- Delivered 10+ complex projects, exceeding quality, schedule, and budgetary targets. I achieved a 4.5 basis-point customer project delivery satisfaction rating.
- Collaborated with 120+ team members to ensure 100% on-time delivery of projects within budgets, scopes, timelines, and quality expectations.
Project History
eCommerce Website for a Duty-free Client
Launched an eCommerce website on Magento for a duty-free client.
This project involved migrating the client’s old website from a PHP solution to a Magento 2.0 platform. We also integrated the system with email marketing tools through Klaviyo, the World Pay payment platform, and the ERP platform on NetSuite.
BOPIS Functionalities for a Retail Client
Integrated "buy online, pick up in store" (BOPIS) functionalities for one of our retail clients.
This project involved re-designing the client’s platform to include BOPIS functionalities and adding local integrations to provide a comprehensive and practical customer experience. I coordinated the user acceptance testing and all production deployments, ensuring releases met agreed-upon timelines. In addition, I prioritized and groomed the sprints and backlog of development tickets in Jira.
New OMS Integration
Migrated an old legacy system to a new and efficient order management system.
This project involved implementing a new OMS with custom 3rd-party vendor integrations and specific features based on client requirements. I created and implemented a project agility framework that reduced project timelines by 28% without sacrificing product quality. In addition, I collaborated with 20+ colleagues in cross-functional teams to ensure 100% on-time delivery of projects within budgets, scopes, timelines, and quality expectations.
Education
Master's Degree in Marketing
Schulich School of Business - Toronto, Canada
Bachelor's Degree in Engineering
Jamia Millia Islamia - New Delhi, India
Skills
Core
Google SEO, Digital Marketing, Marketing, Digital Marketing Strategy, Performance Marketing
Platforms & Tools
Asana, Mailchimp, Magento, HubSpot, Klaviyo
Other
Shopify, Jira, Basecamp, Sprout Social, Engineering, Telecommunications, Scrum, OEM Sales, Initial Coin Offering (ICO), Consumer Products, Automotive Sales, Shopify Marketing, ConvertKit, Customer Acquisition, eCommerce Strategy, Project Management
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