Grigor Tomov Yovov
Verified Expert in Marketing
Marketing Expert
Sofia, Bulgaria
Toptal member since June 27, 2024
Grigor has experience creating professional digital marketing strategies for businesses in various niches. He leverages HubSpot with search engine optimization (SEO) and conversion rate optimization (CRO) and has improved digital performance for multiple clients, including Pepsi, Hover, Adam Lane Smith, and Future Health. Grigor has a strong background as a lead media buyer in almost all paid ads platforms, including Google Ads, Facebook and Instagram, LinkedIn Ads, TikTok Ads, and Twitter Ads.
Project Highlights
Expertise
- Analysis
- Campaign Management
- Digital Marketing
- Digital Strategy
- Facebook Ads
- Google Paid Ads
- Google SEO
- Inbound Marketing
Work Experience
Lead Media Buyer
Veritas Creative Media
- Managed projects for the Hover domain provider and Adam Lane Smith, a famous psychologist in the US and Canada, leveraging Google Ads.
- Secured a high ROAS and ROI, achieving up to 37 ROAS for digital products.
- Led a small department in the company handling marketing performance.
Digital Marketing Manager
My Trend Digital Agency
- Worked with Google Ads, Meta Ads services, and LinkedIn paid media.
- Collaborated on a variety of projects at the digital marketing agency level.
- Built digital marketing strategy, budget planning, and others to achieve ROAS and ROI targets.
Chief Marketing Officer
Business Trend Digital Agency
- Built a digital marketing team from scratch and gained dozens of clients, providing effective SEO and paid media solutions via Facebook, Google Ads, LinkedIn, and other platforms.
- Leveraged Google Analytics 4 and other relevant tools for performance analysis, conversion rate optimization, and cost-per-conversion optimization.
- Managed and ran several European and US projects, providing effective solutions to big clients, including Pepsi.
Project History
Paid Media Campaigns for the Cosmetics Industry
https://docs.google.com/presentation/d/1tjn1ih0PYG1IVdUSESzu6ydDYVulru3s/edit?usp=sharing&ouid=102595196870891040040&rtpof=true&sd=trueAchieved exceptional results in paid media campaigns for the competitive cosmetics industry, securing a cost per conversion of $6.10 and a remarkable total conversion value of $77,664.
The project involved setting clear objectives to increase traffic, generate leads, and boost sales. We also tailored our ads to European audiences to resonate with their needs. We developed persuasive ad copy highlighting our unique value proposition. We used powerful words and special offers, creating headlines that encouraged clicks and emphasized benefits and solutions with strong calls to action.
The project also entailed effective keyword research and optimization to ensure our ads appeared in relevant searches, increasing visibility and relevance. We also continuously monitored and analyzed metrics like conversion rates and cost per conversion to make data-driven adjustments, optimizing ad copy, bidding strategies, and targeting.
Strategic Digital Marketing and Paid Media Campaigns for an Online Supermarket
https://docs.google.com/presentation/d/1tjn1ih0PYG1IVdUSESzu6ydDYVulru3s/edit?usp=sharing&ouid=102595196870891040040&rtpof=true&sd=trueAchieved exceptional results in paid media campaigns for an online supermarket, securing 337 total conversions monthly and an impressive conversion rate of 14.69%.
We began by setting clear objectives, focusing on increasing website traffic and boosting sales. Understanding our European audience, we tailored our ads to resonate with their specific needs and preferences. We also developed persuasive ad copy, highlighting our unique value propositions, such as convenience and quality, using solid calls to action to encourage clicks and conversions. We also focused on effective keyword research to ensure our ads appeared in relevant searches, maximizing visibility and relevance.
The project also involved regularly analyzing metrics like click-through and conversion rates to make data-driven adjustments to our campaigns. This included tweaking ad copy, adjusting bidding strategies, and refining our targeting.
YouTube Campaigns for Pepsi
https://docs.google.com/presentation/d/1tjn1ih0PYG1IVdUSESzu6ydDYVulru3s/edit?usp=sharing&ouid=102595196870891040040&rtpof=true&sd=trueAchieved outstanding results in YouTube campaigns for the world-famous FMCG company, Pepsi. We secured a 73.74% video play rate and 7,967,417 impression shares on YouTube.
The project also involved regularly analyzing key metrics such as view rate and impression share and making data-driven adjustments to our targeting and content, optimizing performance and maximizing reach. In addition, by utilizing YouTube's reach and frequency tools, we maintained consistent ad exposure, ensuring our brand stayed on top for viewers.
Lead Generation for Euromebel
https://docs.google.com/presentation/d/1tjn1ih0PYG1IVdUSESzu6ydDYVulru3s/edit?usp=sharing&ouid=102595196870891040040&rtpof=true&sd=trueAchieved a 2.80% conversion rate and 61 total monthly conversions for Euromebel, a furniture manufacturer.
By regularly analyzing metrics like conversion rate and total conversions, we made data-driven adjustments to optimize our campaigns. This included refining ad copy, adjusting bidding strategies, and retargeting potential leads.
Strategic Digital Marketing and Paid Media Campaigns in the Beauty Industry
https://docs.google.com/presentation/d/1tjn1ih0PYG1IVdUSESzu6ydDYVulru3s/edit?usp=sharing&ouid=102595196870891040040&rtpof=true&sd=trueAchieved 32,043 yearly conversions, 2,670 monthly purchases, and a 5.23% conversion rate within the competitive beauty industry.
We developed engaging ad content emphasizing our beauty products' unique value propositions. Using solid calls to action, we encouraged potential customers to make purchases. Effective audience segmentation was vital. We targeted specific demographics and interests to ensure our ads reached the most relevant prospects, enhancing engagement and conversions.
By regularly analyzing metrics like conversion rate and total conversions, we made data-driven adjustments to optimize our campaigns. This included refining ad copy, adjusting bidding strategies, and retargeting potential leads.
Education
Bachelor's Degree in Marketing
University of National and World Economy (UNWE) - Sofia, Bulgaria
Certifications
Google Analytics
Google Ads
Google AdWords
HubSpot Inbound Marketing
HubSpot
Skills
Core
SEO Tools, Google SEO, Conversion Rate Optimization (CRO), SEO Content, Google Ads, Google Paid Ads, Facebook Ads, Facebook Video Ads, Facebook Marketing, AI Marketing, Web Marketing, Digital Marketing, Digital Campaigns, Digital Advertising, Paid Advertising, Google Advertising, Social Media, LinkedIn Ads, LinkedIn Marketing, Video Ads, TikTok Ads, TikTok Marketing, Brand Strategy, Marketing Analytics, Digital Marketing Strategy, Search Engine Optimization (SEO), Marketing, Campaign Management, Inbound Marketing, Performance Marketing, B2C Marketing
Platforms & Tools
Facebook Ads Manager, HubSpot Marketing Hub, HubSpot, Linkedln, Canva, X (formerly Twitter) Marketing, TikTok, Google Analytics, Google Analytics 4
Business Models
Business to Business (B2B), B2B, SaaS, Software as a Service (SaaS)
Other
SEO with AI, Google Maps, Google Trends, Facebook Account Management, Facebook Pixel, Web Analytics, Analysis, Digital Strategy, Digital Media, Digital Agencies, Digital Branding, Digital Brand Identity, Google Docs, Microsoft Excel, AI-based Content SEO, Artificial Intelligence (AI), Video Marketing, X (formerly Twitter), Entrepreneurship, Business Strategy, Team Management, Web Banner Design, Web Content, Sales Strategy, Brand Development, Business Development, B2B Marketing, Analytics, YouTube Marketing, Performance Analysis, SaaS Sales, eCommerce, Paid Media
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