Harmonie Poirier

These case studies were meticulously crafted and integrated into targeted sales email journeys to highlight the platform's advantages and success stories. By showcasing real-world applications and tangible results, the email sequences effectively engaged prospects and expedited decision-making, leading to a 5% reduction in sales cycles. My role encompassed researching client outcomes, developing compelling narratives, and strategically incorporating these into the sales enablement process to enhance efficiency and conversion rates.

This project involved leading the GTM strategy for Agility CMS's groundbreaking "Layout Management" feature, which distinguishes it as the sole Headless CMS with this capability. The campaign highlighted the feature's benefits, such as precision in content placement, duplication prevention, and ease of use without needing developers. By emphasizing these advantages, the campaign effectively communicated the enhanced efficiency and control available to enterprises. My role included developing targeted marketing materials, coordinating with cross-functional teams, and implementing strategies to drive adoption and client acquisition, ultimately achieving a significant 10% increase in mid-enterprise-level clients within six months.

I spearheaded the development, writing, and publication of a co-press release with our partner. To ensure alignment, I proactively scheduled regular meetings to discuss messaging and timelines and secure approvals. By fostering open communication and addressing any concerns promptly, I facilitated a collaborative environment that produced a press release effectively representing both our goals.

I led the content marketing strategy for a local wedding event planner's website, significantly enhancing the business's online presence. I began by conducting a comprehensive audit of the website, identifying key areas for content improvement and SEO optimization. I then developed a content calendar filled with engaging blog posts, venue guides, and local wedding trends, all designed to attract and inform potential clients. By closely monitoring analytics and continuously refining her approach, I ensured that the content not only drew in visitors but also converted them into leads.