Heidi Bryant

• 324 — B2B MQL Generation
• 277 — Report Downloads
• 6,200 — Video Views
• 51,000 — Social Media Impressions
• 3 — Earned Media Articles
• 233 — Webinar Attendees

LEK ran this survey annually, but wasn’t getting the traction it deserved from the content produced. In 2022, I decided to extend and amplify the content campaign over a longer period, using it to drive brand awareness, generate new leads for the business, and strengthen LEK partners’ perception as leading experts in this field.

I saw that LEK’s annual survey wasn’t gaining traction because it was treated as a one‑off article. I launched the firm’s first multichannel campaign, running continuously in English across the UK, US, and Australia. I extended and sequenced the content, tied every asset to lead generation, and positioned it as a thought leadership platform that built brand awareness, pipeline, and partner credibility.

This campaign exceeded expectations on views, brand awareness, PR coverage, lead generation, and engagement, turning a previously low‑impact piece into a high‑performing, multichannel asset that amplified the firm’s expertise.

• 4 — Children’s Books Written & Published
• 38,000 — Online Sites Where Books are Registered for Sale
• 1st — Book was Profitable Within 2 Months of Launch
• 3 — Formats Distributed: Hardback, Paperback, & eBooks
• 47 — Countries Where Books Have Sold
• 3 — Book Distributors Landed Across the US, UK, & Australia

I wanted to prove I could create a product, take it to market, and make it profitable end‑to‑end. I wrote and published my first children’s book in October 2018, and it was profitable by year‑end. With no prior publishing experience, I built the brand and figured out how to publish and distribute globally within a few months. I then wrote and published the next books in the series.

Using my design, writing, languages, and marketing expertise, I created a concept to inspire children to learn new languages through my books. I wrote the content, commissioned illustrations from India, developed a custom “Cat Font,” and built the website and social media. I then created a full marketing strategy—PR, school events, distribution deals, online shops—and sold my books across 38,000 websites and at events worldwide.

The concept resonated with parents and schools, turning a self‑published idea into a global brand. It proved how creativity, language learning, and smart marketing can drive traction and create a scalable model beyond traditional publishing.

Launched a global equity market-neutral strategy across EMEA, creating a standout multi-country campaign to drive awareness and differentiate the fund in a competitive European market. Used high-impact media, including airport screens, city digital displays, advertising, taxi wraps, and digital advertising, to build visibility and support a product designed to deliver in any market condition.

I wanted the campaign to feel distinctive and memorable, so I moved away from standard financial imagery. I chose ballerinas as a visual metaphor for precision, discipline, and flawless performance, reflecting a fund designed to deliver in all market conditions. I then built a multi-country, multilingual campaign around clients’ daily journeys across Europe, maximizing reach through a mix of large- and small-format media.

The campaign was highly talked‑about, and investor interest and inflows into the fund accelerated after launch. This was the first time BMO launched a product across European markets at once, marking a bold entry into the region as a newcomer.

• $8.8 Billion — Raised in New Investments in 2014
• 17 — Country Websites Developed Within 12 Months
• 3rd — Largest Liquidity Fund Investment House
• 8 — Live Webinars
• 10 — Pieces of Thought Leadership Content

HSBC’s global liquidity business had no prior marketing support, so I was asked to build a global strategy to raise awareness of the $63 billion business and drive new investments. The brief included creating a new website in 17 countries, developing content, aligning internal communications, and launching timely global external communications to position HSBC as a leader in this space.

Working with investment, sales, compliance, and digital teams, I set about building a framework for the website and content strategy in a tightly controlled and complex global regulatory environment. I built internal communications and became the go-to person for everything happening across the 17 countries. With a reasonable global budget, I placed advertorials in key publications, organized our teams to attend relevant events, wrote, designed, and recorded videos and webinars, and even personally recorded a 12-minute video in Latin American Spanish about the liquidity business.

In 18 months, the business had a 17-country global website, thought-leadership content, and regular internal and external communications. It raised $8.8 billion against a $4.1 billion target and was recognized as a thought leader in the space.

Partnered with Ibiza resident DJ Bruno to turn his long-held dream of authoring a book about the island into reality. I managed the full process — design, typesetting, and translation from Spanish to English — before publishing bilingual editions available worldwide across major online retailers.

Met with Ibiza DJ Bruno to shape his book concept from idea to publication. I helped source imagery, structure chapters, and refine the narrative flow before translating his Spanish manuscript into English. I then designed and typeset the book, managed printing and global distribution, built his website and social channels, and created a marketing strategy to launch and promote his bilingual editions worldwide.

The project transformed Bruno’s vision into a published reality, with bilingual editions sold worldwide. It expanded his international audience and strengthened his brand as one of Ibiza’s most recognisable DJs.

The owner of an art supplies store in Kent needed a modern, easy‑to‑manage website to showcase her products. With no prior marketing or design experience, she asked me to create the site and provide hands‑on training. I designed a user‑friendly platform and taught her how to update and maintain it independently.

I met with the owner to understand her goals, the heritage of the shop, and the unique range of art supplies she wanted to feature. Together, we defined the site’s tone, structure, and visuals to reflect the store’s character and long‑standing reputation in the local creative community.

The project transformed a technophobic client’s vision into a beautiful, functional website that perfectly reflected her shop’s heritage—building her confidence to manage and update it independently.