Hira Rahim

This project introduced a brand's new product category and expanded its reach into the women's maternal health space. The campaign leveraged various platforms, including a dedicated website, hyper-targeted social media ads, a drip email campaign, and an influencer blitz. The integrated content strategy leveraged the powerful influence of celebrity mom Mandy Moore. We enlisted her to co-host an engaging and insightful Instagram live session with a renowned maternal health expert. This captivating collaboration helped solidify the brand's position as a true thought leader and trusted authority within the women's maternal wellness space, further amplifying its credibility and resonance with its target audience.

In addition, we crafted a comprehensive education-centric video content strategy that effectively informed and engaged consumers to generate significant traffic and buzz across social channels, creating demand through powerful word-of-mouth advocacy.

I created a compelling Meta canvas ad that seamlessly directed users to a custom "#StandwithTheMothers" landing page, which I collaboratively built alongside a cross-functional team. To complement this, I updated the brand's search ads to align with the revamped homepage experience. To nurture leads and foster customer relationships, I developed a dedicated email series featuring the brand's fresh new branding, including a three-part welcome sequence and evergreen templates. On the content front, I crafted organic posts highlighting branded educational facts to inform and engage the target audience.

Recognizing the importance of thought leadership, I led a panel discussion featuring industry experts, further solidifying the brand's position as an authority. I also managed influencer events to amplify the new positioning and generate excitement for the launch. Rounding out the campaign, I oversaw a strategic giveaway program, leveraging it to build anticipation and foster meaningful consumer interactions. Through this multifaceted approach, I managed to drive substantial traffic, buzz, and sales.

I developed and implemented a scalable in-house influencer program that became a blueprint for all major product launches and company campaigns. Through this innovative approach, I consistently recruited and activated a dynamic network of over 10 macro and micro-influencers monthly.

By establishing a streamlined, data-driven process for influencer identification, onboarding, campaign management, and communication, I delivered a turn-key solution that could be seamlessly scaled across multiple product verticals and initiatives. This versatile framework allowed the brand to consistently tap into diverse, highly relevant communities, elevating awareness, consideration, and sales in a cost-effective manner.