Jarrell Chalmers

• 46% — More Leads
• 77% — Improvement in Conversion Rate

Dremio needed to scale its digital presence while improving lead quality across competitive B2B channels. It’s Google, LinkedIn, YouTube, and organic social efforts required sharper targeting, stronger alignment, and more consistent optimization to drive growth.

I refined Google Search budgets and ad schedules, optimized Google and LinkedIn campaigns daily, completed a YouTube SEO audit, and partnered with organic social and corporate teams to align messaging, content calendars, performance goals, and next steps.

The integrated strategy delivered a 46% year-over-year increase in Google Search conversions and a 77% lift in conversion rate. Dremio attracted more qualified traffic, improved campaign efficiency, and created a stronger foundation.

• $1.61 — Cost per Lead
• 10,000 — Platform Sign Ups

RTHM is a telehealth platform serving Long COVID patients, a condition that affects millions but remains widely misunderstood and underserved by mainstream healthcare. When I came on, the brand was running paid ads on Meta with no conversion tracking in place and a creative that wasn’t connecting with the audience.

Before writing a single word of copy, I used AI-assisted research to analyze online conversations around Long COVID, scanning Reddit communities and forums to identify the exact language, fears, and frustrations patients were expressing. That research became the foundation for every campaign and script I built.

I built conversion tracking from scratch and reshaped creative around pain points, competitor insights, and platform-native creator scripts. The result: leads as low as $1, 10,000+ conversions at $1.61 CPL, and 1.3+ million impressions.

• 437 — Physicians Signed Up
• $11 — Cost Per Lead

Lucens needed a strategy to grow its community of healthcare professionals through targeted paid media, creator-driven content, and audience-focused messaging to increase awareness, engagement, and interest in qualified membership.

I scripted video content designed to speak directly to their audience, shaping messaging that balanced clinical credibility with platform-native storytelling. On the paid side, I took over full management of lead-generation campaigns and scaled the program through multiple iterations, optimizing for the most efficient path to acquiring physician leads.

My comprehensive efforts facilitated the signing up of 437 physicians and drove the cost per lead to $11.

• 46% — Increase in Website Visits
• 400 — New B2B Clients

In the competitive landscape of HR analytics, Claro was looking to optimize its online footprint, engage potential clients more effectively, and drive a marked increase in qualified leads. As the marketing manager, I initiated a comprehensive multi-channel strategy to harness the power of Google Ads, content marketing, webinars, and more to achieve these objectives.

I built a multi-channel strategy combining optimized Google Ads, lead-generating ebooks and webinars, product videos, chatbot integration, and consistent social content to grow traffic, educate prospects, and drive qualified leads.

The strategy increased website visits by 46% YTD, generated 300+ qualified leads through the ebook and 400+ new b2b customers, while improving client education, user experience, brand consistency, and ongoing audience engagement.

• 38% — Increase in Watch Time
• 42% — More Engagement on Ads

RAD Roller needed a scalable pipeline of authentic creator content that could connect with athletes, fitness enthusiasts, and people managing muscle tension. The challenge was finding credible creators and turning their stories into platform-native, conversion-focused ads.

I researched audience pain points, mapped creator profiles to key buyer segments, and sourced creators through Upfluence and Fiverr. I then wrote tailored briefs and scripts, guided production, and secured access to Partnership Ads for paid amplification.

The campaign delivered creator videos that outperformed static ads across organic/paid channels. Creator content saw a 38% increase in click-through rate and a 42% increase in average watch time, strengthening engagement and paid performance.