Jillian Horn, Marketing Expert in New York, NY, United States
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Jillian Horn

Verified Expert  in Marketing

Bio

Jillian is a dynamic marketer with 12+ years of experience driving brand success across the tech, healthcare, consumer product, and real estate sectors. She excels at uncovering insights, fostering cross-functional collaboration, and developing impactful creative strategies. A natural relationship builder with a warm, engaging presence, Jillian quickly adapts to new challenges, manages stakeholders, and forges strategic partnerships—all while thriving in fast-paced, ever-evolving environments.

Project Highlights

Marketing Offering
Spearheaded the creative strategy for the official launch of the marketing vertical and the company's first-ever sponsorship of the Cannes Lions Festival.
Compass' Pivotal Marketing Expansion
Orchestrated the marketing strategy for Compass' expansion into eight key US markets.
Thought Leadership Podcast
Played a key role in the development and launch of the new Executive Guidance podcast.

Expertise

  • Advertising
  • Brand Partnership
  • Branding
  • Creative Briefs
  • Creative Strategy
  • Event Marketing
  • Marketing
  • Marketing Strategy

Work Experience

Creative Strategist

2020 - 2025
Toptal
  • Drove B2C and B2B marketing efforts, increasing brand awareness and engagement through smart, high-impact creative content.
  • Optimized marketing operations and streamlined processes to improve efficiency and cross-functional collaboration.
  • Developed the marketing strategy and content to launch the marketing vertical within Toptal.

Marketing Manager

2017 - 2020
Compass
  • Served as the product marketing manager for the development of Compass' first internal revenue-generating SaaS advertising tool.
  • Managed regional brand and individual agent social campaigns across Facebook and Instagram, optimizing engagement and reach.
  • Oversaw marketing launches of eight expansion markets—San Francisco, Philadelphia, Atlanta, Houston, Nashville, Austin, Denver, and Boulder—and developed an onboarding strategy with tailored guidelines for local media buying.

Marketing Analyst

2015 - 2017
American Express
  • Managed and expanded small business card acquisitions for the Delta OPEN Card portfolio.
  • Analyzed channel performance, identified opportunities, and refined marketing strategy in collaboration with cross-functional domestic and global teams to ensure seamless execution of campaigns across digital channels.
  • Launched a new platform within the Delta online check-in process, driving year-over-year acquisition growth.
  • Managed the Delta Refer-a-Friend program for the OPEN Card portfolio across multiple platforms, including banners, emails, and the website.

Account Executive

2013 - 2015
Grey Global Group
  • Directed global integrated strategy, production, and execution of campaigns across multiple international markets as a member of the GSK TUMS/ENO account team.
  • Managed day-to-day global client relations, local market agency initiatives, and multimillion-dollar advertising budgets.
  • Spearheaded stimuli development to support critical research and testing phases for new product campaigns on the GSK TUMS/ENO account.
  • Launched a fully integrated master brand rebranding campaign for the Canon account, from strategic conception to execution.
  • Drove the development of digital executions for the Canon account, including the notable Canon. See Impossible. and Bring It campaigns.
  • Managed and monitored an advertising budget exceeding $10 million, overseeing annual projections, accruals, and monthly billing processes.

Project History

Marketing Offering

https://www.toptal.com/cannes

Spearheaded the creative strategy for the official launch of the marketing vertical and the company's first-ever sponsorship of the Cannes Lions Festival.

I directed the creative strategy for Toptal's marketing vertical launch, orchestrating a fully integrated campaign across social, digital, web, email, and podcast channels. This milestone initiative also marked Toptal's first-ever sponsorship of the prestigious Cannes Lions Festival in France, elevating the brand's presence in the global creative industry. The campaign strengthened brand positioning and reinforced Toptal's leadership at the intersection of talent and innovation.

Compass' Pivotal Marketing Expansion

https://www.compass.com/

Orchestrated the marketing strategy for Compass' expansion into eight key US markets.

I led the strategic marketing expansion into eight key US markets—San Francisco, Philadelphia, Atlanta, Houston, Nashville, Austin, Denver, and Boulder—driving a significant surge in brand awareness and a dramatic increase in organic website traffic. I developed and executed high-impact launch campaigns and a comprehensive 90-day onboarding strategy outlining clear guidelines for local media buying. I engineered scalable, data-driven media opportunities, seamlessly empowering agents to connect with consumers through CRM insights. Additionally, I spearheaded end-to-end partner relationship management, negotiating and finalizing contracts to optimize efficiency and maximize ROI.

Thought Leadership Podcast

https://www.toptal.com/executive-guidance/podcasts

Played a key role in the development and launch of the new Executive Guidance podcast.

I directed the creative strategy and development of the Executive Guidance podcast, a new thought leadership series featuring exclusive insights from top industry executives. I coordinated strategy development and decision-making across stakeholders and departments to ensure a cohesive vision. I successfully launched the podcast across the site, email, and social channels, driving engagement and establishing a strong brand presence.

Education

2009 - 2013

Bachelor's Degree in Advertising and Marketing

University of Wisconsin - Madison, WI, USA

Skills

Core

Marketing, Digital Marketing, Content, Marketing Strategy, Branding, Copywriting, Email Marketing, Marketing Analytics, Paid Advertising, Strategic Marketing, Ad Campaigns, Social Media Marketing (SMM), Video Ads, Market Research & Analysis, Digital Marketing Strategy, B2C Marketing, Brand Strategy, Product Marketing, Print Advertising, Out-of-home (OOH) Advertising, Content Marketing Strategy, Social Media Content

Platforms & Tools

Asana, HubSpot

Business Models

SaaS Product Marketing, SaaS

Other

Slack, Advertising, Creative Strategy, Account Management, Brand Partnership, Event Marketing, Creative Briefs, Google, Microsoft, Instagram, Facebook, Leadership, Video Production, Growth Marketing, Brand Identity, Launch Strategy, Market Insights, B2B Marketing, Product Launch, Consumer Products, Digital Strategy, Project Management, Organization Strategy, Stakeholder Management, Digital Media, Data Analytics, Consumer Insights, Communication, Paid Media, Apps, Strategy, Client Management, Client Services, Presentations, Budget Management, Podcast Marketing, Expansion Strategy, Market Expansion, Print Media, Brand Awareness, Thought Leadership, Email Content, Direct Mail

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

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2

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Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

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