Jillian Horn
Verified Expert in Marketing
Marketing Expert
New York, NY, United States
Toptal member since March 25, 2025
Jillian is a dynamic marketer with 12+ years of experience driving brand success across the tech, healthcare, consumer product, and real estate sectors. She excels at uncovering insights, fostering cross-functional collaboration, and developing impactful creative strategies. A natural relationship builder with a warm, engaging presence, Jillian quickly adapts to new challenges, manages stakeholders, and forges strategic partnerships—all while thriving in fast-paced, ever-evolving environments.
Project Highlights
Expertise
- Advertising
- Brand Partnership
- Branding
- Creative Briefs
- Creative Strategy
- Event Marketing
- Marketing
- Marketing Strategy
Work Experience
Creative Strategist
Toptal
- Drove B2C and B2B marketing efforts, increasing brand awareness and engagement through smart, high-impact creative content.
- Optimized marketing operations and streamlined processes to improve efficiency and cross-functional collaboration.
- Developed the marketing strategy and content to launch the marketing vertical within Toptal.
Marketing Manager
Compass
- Served as the product marketing manager for the development of Compass' first internal revenue-generating SaaS advertising tool.
- Managed regional brand and individual agent social campaigns across Facebook and Instagram, optimizing engagement and reach.
- Oversaw marketing launches of eight expansion markets—San Francisco, Philadelphia, Atlanta, Houston, Nashville, Austin, Denver, and Boulder—and developed an onboarding strategy with tailored guidelines for local media buying.
Marketing Analyst
American Express
- Managed and expanded small business card acquisitions for the Delta OPEN Card portfolio.
- Analyzed channel performance, identified opportunities, and refined marketing strategy in collaboration with cross-functional domestic and global teams to ensure seamless execution of campaigns across digital channels.
- Launched a new platform within the Delta online check-in process, driving year-over-year acquisition growth.
- Managed the Delta Refer-a-Friend program for the OPEN Card portfolio across multiple platforms, including banners, emails, and the website.
Account Executive
Grey Global Group
- Directed global integrated strategy, production, and execution of campaigns across multiple international markets as a member of the GSK TUMS/ENO account team.
- Managed day-to-day global client relations, local market agency initiatives, and multimillion-dollar advertising budgets.
- Spearheaded stimuli development to support critical research and testing phases for new product campaigns on the GSK TUMS/ENO account.
- Launched a fully integrated master brand rebranding campaign for the Canon account, from strategic conception to execution.
- Drove the development of digital executions for the Canon account, including the notable Canon. See Impossible. and Bring It campaigns.
- Managed and monitored an advertising budget exceeding $10 million, overseeing annual projections, accruals, and monthly billing processes.
Project History
Marketing Offering
https://www.toptal.com/cannesSpearheaded the creative strategy for the official launch of the marketing vertical and the company's first-ever sponsorship of the Cannes Lions Festival.
I directed the creative strategy for Toptal’s marketing vertical launch, orchestrating a fully integrated campaign across social, digital, web, email, and podcast channels. This milestone initiative also marked Toptal’s first-ever sponsorship of the prestigious Cannes Lions Festival in France, elevating the brand’s presence in the global creative industry. The campaign strengthened brand positioning and reinforced Toptal’s leadership at the intersection of talent and innovation.
Compass' Pivotal Marketing Expansion
https://www.compass.com/Orchestrated the marketing strategy for Compass' expansion into eight key US markets.
I led the strategic marketing expansion into eight key US markets—San Francisco, Philadelphia, Atlanta, Houston, Nashville, Austin, Denver, and Boulder—driving a significant surge in brand awareness and a dramatic increase in organic website traffic. I developed and executed high-impact launch campaigns and a comprehensive 90-day onboarding strategy outlining clear guidelines for local media buying. I engineered scalable, data-driven media opportunities, seamlessly empowering agents to connect with consumers through CRM insights. Additionally, I spearheaded end-to-end partner relationship management, negotiating and finalizing contracts to optimize efficiency and maximize ROI.
Thought Leadership Podcast
https://www.toptal.com/executive-guidance/podcastsPlayed a key role in the development and launch of the new Executive Guidance podcast.
I directed the creative strategy and development of the Executive Guidance podcast, a new thought leadership series featuring exclusive insights from top industry executives. I coordinated strategy development and decision-making across stakeholders and departments to ensure a cohesive vision. I successfully launched the podcast across the site, email, and social channels, driving engagement and establishing a strong brand presence.
Education
Bachelor's Degree in Advertising and Marketing
University of Wisconsin - Madison, WI, USA
Skills
Core
Marketing, Digital Marketing, Content, Marketing Strategy, Branding, Copywriting, Email Marketing, Marketing Analytics, Paid Advertising, Strategic Marketing, Ad Campaigns, Social Media Marketing (SMM), Video Ads, Market Research & Analysis, Digital Marketing Strategy, B2C Marketing, Brand Strategy, Product Marketing, Print Advertising, Out-of-home (OOH) Advertising, Content Marketing Strategy, Social Media Content
Platforms & Tools
Asana, HubSpot
Business Models
SaaS Product Marketing, SaaS
Other
Slack, Advertising, Creative Strategy, Account Management, Brand Partnership, Event Marketing, Creative Briefs, Google, Microsoft, Instagram, Facebook, Leadership, Video Production, Growth Marketing, Brand Identity, Launch Strategy, Market Insights, B2B Marketing, Product Launch, Consumer Products, Digital Strategy, Project Management, Organization Strategy, Stakeholder Management, Digital Media, Data Analytics, Consumer Insights, Communication, Paid Media, Apps, Strategy, Client Management, Client Services, Presentations, Budget Management, Podcast Marketing, Expansion Strategy, Market Expansion, Print Media, Brand Awareness, Thought Leadership, Email Content, Direct Mail
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