John Colin Greenshields
Verified Expert in Marketing
Marketing Expert
Ottawa, ON, Canada
Toptal member since September 10, 2024
Work Experience
Digital Marketing and Analytics Consultant
Simple Trail Analytics
- Digital marketing and fundraising strategy planning and implementation.
- Google Ads and Grants - Search, Display and YouTube advertising.
- Social media advertising (Facebook, Instagram, Twitter, LinkedIn).
- Custom web analytics implementation and reporting.
- Programmatic display ad creation, targeting and optimization.
- SEO auditing, keyword research and ongoing reporting.
- Website tagging and pixeling custom implementation, troubleshooting and auditing.
Digital Marketing Manager
Leonovus
- Digital marketing strategy planning and implementation.
- Custom web analytics implementation and reporting through Google Tag Manager.
- Programmatic display ad creation, targeting and campaign optimization.
- Social media advertising through LinkedIn, Twitter and Facebook.
- Website management, optimization along with website SEO optimization and reporting.
Digital Strategy Director
Spark*Advocacy
- Strategized and planned paid marketing campaigns for clients.
- Designed and implemented awareness, influence, fundraising, and click campaigns across Facebook, Instagram, Twitter, LinkedIn, Google Ads, programmatic display, and direct display purchases.
- Implemented custom tracking using Google Tag Manager, Google Analytics, Facebook Pixel, Twitter Pixel, and other tools.
- Audited and implemented SEO improvements for client websites and microsites.
Digital Fundraiser
SOS Children's Villages Canada
- Planned and executed digital marketing activities.
- Managed online fundraising using Google AdWords, Google Grants, Bing Ads, Facebook, and Outbrain.
- Implemented custom Google Analytics tracking and reporting.
- Planned and implemented email campaigns, including A/B testing and automation using ActiveCampaign and Constant Contact.
- Set up and customized Blackbaud NetCommunity donation forms.
Web Services Administrator
Canadian Red Cross
- Implemented and reported on custom Google Analytics tracking.
- Set up, customized, and managed donation forms.
- Set up, maintained, and optimized Google AdWords campaigns.
Skills
Core
Conversion Rate Optimization (CRO), Paid Advertising, Search Engine Marketing (SEM), Lead Generation, Google Ads, Google Tag Manager, Facebook Ads, Social Media, A/B Testing, X (formerly Twitter) Ads, LinkedIn Ads, Cold Emailing, YouTube Ads, Digital Marketing Strategy, Email Automation
Platforms & Tools
Google Analytics, ActiveCampaign, Bing Ads, Moz, Google Analytics 4 (GA4), Mailchimp
Technical
JavaScript, HTML
Other
Paid Search, Google Grants, Email, Drupal, Facebook Pixel, Technical SEO, Outbrain, jQuery, Meta Ads, Programmatic Advertising, Email Delivery, Google Ad Grants, Blackbaud, eCommerce, Constant Contact, Fundraising
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