Jonny Biggins, Marketing Expert in Barcelona, Spain
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Jonny Biggins

Verified Expert  in Marketing

Bio

Jonny is a creative director and entrepreneur with 25+ years of international experience in brand building, leadership, and business growth. He has a proven track record of founding and scaling a global D2C business, managing cross-cultural teams, and driving innovation for well-known brands. An expert in storytelling, problem-solving, and translating ideas into measurable results, Jonny has co-founded and scaled an eCommerce business to $25+ million and won 60+ international creative awards.

Project Highlights

The Book of Everyone | D2C Personalized Gift Platform
Designed 50+ products, built the most innovative personalization tech of the time, grew the company to a team of 30 and $25 million in sales, and shipped personalized books to 176 countries worldwide.

Expertise

  • Ad Campaigns
  • Brand Strategy
  • Copywriting
  • Creative Direction
  • Creative Strategy
  • Cross-functional Team Leadership
  • Innovation Strategy
  • New Products

Work Experience

Publishing and Strategy Director

2022 - 2024
Wonderbly
  • Created a new category of personalized books for adults, which became the fastest-growing category in the publishing portfolio within 12 months.
  • Managed a cross-cultural marketing team and a team of designers, artists, and writers.
  • Integrated The Book of Everyone post-acquisition into the Wonderbly portfolio and relaunched it to the global market.

CEO and CMO

2013 - 2022
The Book of Everyone
  • Co-founded and scaled global direct-to-consumer (D2C) personalized book business to $25+ million in sales across 170 countries.
  • Grew operations from 1 book to 3,500 books daily while managing a cross-functional team of 30 employees.
  • Implemented successful growth strategies combining PR, shareable content, and performance marketing.
  • Negotiated acquisition by Wonderbly successfully in 2022.
  • Grew the email database to over 750,000. Successfully landed B2B partnership deals (Age UK, Battersea Dogs Home) through cold emailing.

International Creative Director

2001 - 2012
Grey Global Group
  • Managed SEAT car brand communication for 70 countries worldwide, achieving a 45% growth in the brand.
  • Contributed to winning 10 Effie Europe awards for business effectiveness.
  • Orchestrated sponsorship campaigns with high-profile celebrities like Shakira and John McEnroe.
  • Presented new car campaigns to the SEAT worldwide marketing committee and board regularly.

Senior Writer

1997 - 2001
VML (GPY&R)
  • Led copywriting for major brands, including Carlton and United Breweries (CUB), National Australia Bank, and DHL.
  • Launched two nationally successful beer brands for CUB.
  • Won over 20 local and international creative awards.

Project History

SEAT Cars

https://jbcreativestudio.carbonmade.com/cars

Ran the creative for the international SEAT account across 80 countries for a decade, launching six new cars.

During this time, sales grew by 46.5%, and the brand went from 13th to 7th among the most reputable car brands in Europe. SEAT was the first car manufacturer to win the World Touring Car Championship with a diesel engine, beating BMW and Audi.

I worked on a number of campaigns that contributed to the growth of the SEAT brand.

The Book of Everyone | D2C Personalized Gift Platform

https://jbcreativestudio.carbonmade.com/the-book-of-everyone-13

Designed 50+ products, built the most innovative personalization tech of the time, grew the company to a team of 30 and $25 million in sales, and shipped personalized books to 176 countries worldwide.

Through our mistakes and successes, we became experts in eCommerce, performance marketing, product management, storytelling, raising capital, and nearly running out of capital.

The company was acquired in 2022 by Wonderbly, the world's largest children's personalized book company.

Carlton United Breweries

https://jbcreativestudio.carbonmade.com/the-book-of-everyone-12

Launched two new beers into the Australian market as a senior creative on CUB.

The first, Carlton Cold, captured 20% of the beer market in its first year and became one of the brewery's most successful launches. The second, Carlton Midstrength, became Australia's second most popular beer, with a 12% market share.

Education

1991 - 1993

Bachelor of Science Degree (Honors) in Business and Estate Management

Oxford Brookes University - Oxford, England, UK

Certifications

SEPTEMBER 2024 - PRESENT

AI Foundations for Everyone

IBM | via Coursera

AUGUST 2024 - PRESENT

Introduction to Generative AI

Google

Skills

Core

Brand Strategy, Marketing, Product Marketing, Copywriting, Brand Marketing, Branding, Digital Marketing, Marketing Strategy, Social Media Content, Go-to-market Strategy, Digital Marketing Strategy, Marketing Research & Analysis, Social Media, Performance Marketing, Ad Campaigns, PR Campaigns, TV Advertising, Facebook Ads, Content Creation, Search Engine Optimization (SEO), Paid Advertising, Content Marketing, AI Marketing, Generative Artificial Intelligence (GenAI), Conversion Rate Optimization (CRO), Social Media Marketing (SMM), Google Paid Ads, Cold Emailing, Public Relations (PR), Affiliate Marketing

Business Models

B2C, Integrated Marketing Communications Planning

Platforms & Tools

Google Analytics

Other

Creative Strategy, Creative Direction, Messaging, Scriptwriting, Storytelling, Creativity, Advertising, Advertising Copy, Publishing, Team Leadership, Cross-functional Team Leadership, New Products, Innovation Strategy, Team Building, Creative Thinking, eCommerce, Brand Awareness, Leadership, Market Fit, Minimum Viable Product (MVP), Business Strategy, Brand Positioning, Direct to Consumer (D2C), Growth Strategy, Video Scripts, Startup Marketing, Launch Strategy, Campaigns, eCommerce Marketing, Client Presentations, Management, Business, P&L Management, Research, Brand Design, Key Performance Indicators (KPIs), Hiring, Brand Building, Digital Strategy, Digital Media, Outdoor Advertising, Strategic Partnerships, Copy Editing, Slack, ChatGPT, Web UX, Growth Strategy Consultants, Website Optimization, Customer Acquisition, AI Chatbots, AI Ethics, AI Prompts, Artificial Intelligence (AI), Healthcare, Email

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