Kelti Goudie, Marketing Expert in Fredericton, NB, Canada
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Kelti Goudie

Verified Expert  in Marketing

Copywriting Specialist and Digital Marketing Expert

Fredericton, NB, Canada

Toptal member since August 15, 2024

Expertise
SEO CopywritingContent MarketingCopywritingContent WritingKeyword ResearchSEOBlog Writing
Bio

Kelti is an accomplished professional writer and published author who specializes in website content, blog posts, and product descriptions for big and small clients globally. With expertise in mental health, fitness, and dog behavior, she enjoys exploring a diverse array of topics. Kelti's favorite aspect of her work is crafting engaging, standout content that resonates with clients and their audiences.

Project Highlights

Uncommon Allergy Education
Created engaging content on uncommon food allergies, highlighting how to maintain a great quality of life, specifically for National Cheeseburger Day.
Dog Bite Education
Created data-driven yet readable content on bite force strength in chihuahuas.
Engaging Product Description for a Multipurpose Bag
Crafted a strong, engaging product description for a multipurpose bag.

Expertise

  • Article Writing
  • Blogging
  • Content Writing
  • Product Descriptions
  • SEO Copywriting
  • SEO Keyword Research
  • SEO Writing
  • Writing & Editing

Work Experience

Content Writer

2019 - PRESENT
Freelance Clients
  • Communicated with clients about project requirements.
  • Coordinated with clients to establish content delivery schedules, ensuring timely submission of high-quality content.
  • Proposed content topics aligned with keywords while tailoring them to the target audience's interests.
  • Researched topics, drafted, and edited content to final form, incorporating keyword integration.
  • Performed readability checks when required and adjusted content to meet readability rating.

Freelance Writer

2014 - PRESENT
Online Freelance Agency
  • Communicated with clients on short- and long-term project deliverables.
  • Suggested topics and word count lengths when requested.
  • Performed competition research for strong, engaging content.
  • Incorporated search engine optimization (SEO) keywords into existing content, following best practices to enhance search engine visibility.

Project History

Uncommon Allergy Education

Created engaging content on uncommon food allergies, highlighting how to maintain a great quality of life, specifically for National Cheeseburger Day.

For this project, I researched the types of food allergies relevant to cheeseburgers. Then, I created content educating readers on potentially problematic food ingredients and introducing solutions. I focused on writing keyword-rich content that was engaging, educational, and uplifting.

Dog Bite Education

https://docs.google.com/document/d/18g3b02sD2nJ-M4E7GNCclQezugQqQdT8OiXZJ8Se_0M/edit

Created data-driven yet readable content on bite force strength in chihuahuas.

I researched the topic of a chihuahua's bite force using reputable, data-driven sources. I also conducted additional research on FAQs related to the topic, drafted and edited an informative article that educated readers, integrated FAQs for a deeper read, selected and placed a rich snippet recommendation, and created a TLDR summary at the end.

Engaging Product Description for a Multipurpose Bag

https://milascove.com/collections/men/products/retro-folding-travel-bag-portable-large-capacity-waterproof-fitness-bag-large-capacity-leisure-outdoor-shoulder-bag?variant=43700574781696

Crafted a strong, engaging product description for a multipurpose bag.

Relying on photos and the generic description of the bag, I drafted and edited a product description for a travel bag. The description was crafted to be unisex and emphasized the bag's multifunctionality. I achieved this by writing an action-driven prose description to engage readers, followed by information-rich bullet points to highlight key features and drive interest.

Education

2011 - 2015

Bachelor's Degree in English with a Concentration in Creative Writing

St Thomas University - Fredericton, New Brunswick, Canada

Skills

Core

Writing & Editing, Content, SEO Content, Blogging, Content Marketing, Copywriting, SEO Keyword Research, Digital Marketing, Keyword Research, Search Engine Optimization (SEO)

Platforms & Tools

Content Management Systems (CMS), Ahrefs

Other

Critique, Rich Snippets, Content Writing, Article Writing, Product Descriptions, Blogs, SEO Writing, SEO Copywriting, Google Docs, Grammarly, Hemingway, WordPress, Research, Competition Research, Collaboration, Web Content, Blog Posting

Collaboration That Works

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