Kelti Goudie

The goal of this project was to research the topic with a science-based focus rather than “general research”. I had to create compelling content that educated the reader without confusing them with technical language. I also had to keep a consistent tone, hit SEO goals, and still maintain the readability score requested.

I focused on a strong research base so that I had plenty of education on the topic. I created logical sections, compiled with SEO research to help guide keywords, phrases, and common questions. The article answered those questions and hit the SEO goals. Lastly, I drafted and edited the content before using a readability score rating to guarantee a comfortable read.

The final deliverable hit the metrics set by the client. This includes a science-focused article on the requested topic, with an engaging tone that answered reader questions and still met SEO goals.

I researched the topic of a chihuahua’s bite force using reputable, data-driven sources. I also conducted additional research on FAQs related to the topic, drafted and edited an informative article that educated readers, integrated FAQs for a deeper read, selected and placed a rich snippet recommendation, and created a TLDR summary at the end.

Relying on photos and the generic description of the bag, I drafted and edited a product description for a travel bag. The description was crafted to be unisex and emphasized the bag’s multifunctionality. I achieved this by writing an action-driven prose description to engage readers, followed by information-rich bullet points to highlight key features and drive interest.