Leanne Lukele
Verified Expert in Marketing
Marketing Expert
Johannesburg, Gauteng, South Africa
Toptal member since May 16, 2023
Leanne is a results-driven marketing expert with a decade of experience in various industries. As a strategist, she has led the development and implementation of successful digital marketing campaigns that have increased brand awareness and generated substantial revenue growth for small and large firms. Leanne leverages analytics to extract valuable insights on marketing activities, further enhancing her ability to drive impactful results.
Project Highlights
Education Highlights
Certification Highlights
Expertise
- Digital Marketing Strategy
- Google Analytics
- Hootsuite
- Marketing Analytics
- Sitecore
- Social Media Strategy
- Strategy
- Websites
Work Experience
Founder | Director
Lamara Strategic Group
- Assisted startups with formulating their business strategies, including research on the industry, competitors, and target audience.
- Researched and identified inefficiencies in processes and workflow. Recommended tools and systems to use to increase productivity.
- Assisted startups with drafting comprehensive business plans and pitches for investors. Worked with a financial analyst to draft financial statements and analyze financial markets.
- Collaborated with founders and key startup stakeholders to develop go-to-market strategies.
- Assisted startups in defining their brand identity, including brand positioning, messaging, and visual elements.
- Developed and implemented digital marketing strategies to drive online visibility, website traffic, and lead generation.
Digital Marketing Strategist
DSV
- Led the development and execution of the website strategy, increasing website impressions by 400%.
- Crafted and executed the social media strategy, increasing the engagement rate from 0.2% to 4.5%.
- Managed the redesign of the company's commercial website and improved the search ranking position of the overall website to 1st.
- Leveraged marketing analytics to provide recommendations to the marketing and executive teams on increasing brand awareness, which resulted in a 500% increase in impressions in the 1st quarter.
- Implemented on-page optimization strategies to improve the website's speed by 80% and increase organic traffic by 100%.
- Led a team of five and provided training during the redesign of the company's commercial website, setting up weekly meetings to discuss progress and areas of improvement. The team became the first in the world to finish first and on time.
- Developed and executed a Facebook strategy to organically gain and grow followers of a new account, gaining 7,000 followers in six months.
- Developed SEO strategies for the automotive logistics vertical to increase organic traffic and conversion.
- Improved a B2C website's search engine ranking and organic traffic through WordPress SEO using the RankMath plugin for metadata and other on-page optimization techniques.
Digital Marketing Specialist
Baker Baynes
- Implemented SEO strategies that led to higher rankings on Google, ultimately resulting in increased organic traffic.
- Crafted engaging and informative corporate blog articles that delivered valuable industry insights and thought leadership and drove audience engagement.
- Created and executed social media campaigns (Facebook, Instagram, Twitter, and LinkedIn) that increased the number of followers by 30%. Leveraged Hootsuite and other automation tools to manage the campaigns.
- Developed and executed marketing strategies to retain existing customers using email marketing.
Public Relations Officer
Donaldson Company
- Developed and executed a Facebook strategy that organically increased followers by 40,000 in the 1st year.
- Designed and handled a marketing campaign that increased revenue by 10% in the 1st year.
- Led the redesign of the company's website in South Africa, increasing the number of visitors by 100% and improving the search engine ranking of the overall website to the 1st position.
Project History
Market Research and Competitor Analysis
Conducted market research and competitive analysis to identify how competitors in the transport and logistics industry were using marketing to attract consumers in the B2C market.
The transport and logistics industry is mainly a B2B market, but the B2C market became relevant in South Africa. Through research and analysis, I developed a marketing strategy for penetrating that market. The plan included a website design, a social media activation strategy, and local publications advertising the new service. This project’s implementation led to acquiring 30% in new revenue.
Facebook Cross-country Rally Racing
Developed and executed a social media campaign that boosted followers by more than 1,000% and increased engagement significantly.
This project involved using a storytelling approach and developing a captivating fictional character on Facebook. Using that persona allowed us to share compelling stories and engage the audience through a series of posts about the character’s journey.
Website for a Courier Service
Spearheaded the design and development of a website in the courier industry for the B2C market. Worked with the executive team to name the service and then used my keen eye for aesthetics and user experience to develop the website.
This project involved developing a website for consumers (B2C) to send and collect parcels easily anywhere in the country. The new website increased revenue by 30% as customers flocked to explore the new interface, which differed entirely from the B2B-focused website.
The new B2C website also played a vital role in enhancing customer satisfaction as tracking their goods and contacting the relevant team when needed was now more accessible and intuitive.
Education
Bachelor of Commerce Honors Degree in Strategic Management
University of Johannesburg - Johannesburg, South Africa
Bachelor of Business Administration Degree in Business Management and Communication Science
University of South Africa - Johannesburg, South Africa
Certifications
Google Analytics
Google Analytics Academy
Social Media Marketing
Leading Edge Training
Skills
Core
Marketing Strategy, Digital Marketing, Marketing Communications (MarCom), Social Media Content, Social Media Strategy, Digital Marketing Strategy, Copywriting, Public Relations (PR), Social Media Marketing (SMM), Content Marketing, Social Media Analytics, Facebook Marketing, Local SEO, Content, Content Marketing Strategy, Marketing Analytics, Branding, Go-to-market (GTM) Strategy, WordPress SEO, Email Marketing, Blogging, SEO Tools, Brand Marketing, Search Engine Optimization (SEO)
Platforms & Tools
Google Analytics
Technical
Google Search Console
Other
Hootsuite, Sitecore, Microsoft Dynamics, Websites, Falcon, Hotjar, Strategy, Leadership, Communication, Analytical Thinking, Market Research, Promotion Strategy, Strategic Planning & Execution, Communication Strategy, Website Management, Website Redesign, Website Optimization, Startups, WordPress, Sales Strategy, Business Strategy, Management Consulting, Presentations, Industry Analysis
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