Mahshad Rahnama

• Over 806% — Increase in Follower Growth Rate
• 185% — Revenue Attributed to Instagram

Despite 50,000 followers, growth plateaued because the content wasn’t optimized for discovery or retention. Engagement was shallow, and saves, shares, and comments were low, limiting reach. Posts lacked a consistent system. Instagram traffic didn’t convert due to a weak bio and underperforming funnels, while paid ads underperformed because of unproven creatives and a poor warm-audience strategy.

I rebuilt the content system with a Reels-first strategy, using clear pillars and strong hooks to improve retention and discovery. In addition, I optimized content to drive saves, shares, and comments through clear CTAs and storytelling. I also implemented a consistent posting framework backed by performance analysis. Finally, I converted attention into revenue by optimizing bios and funnels and using Meta Ads to amplify top-performing organic content, with KPI-driven optimization for predictable scaling.

A KPI-driven strategy scaled the account from 50,000 to 453,000 followers. Engagement rose from 1.8% to 5.6%, with Reels reaching 250,000 – 1.8 million views. Instagram became a revenue channel, driving over 185% revenue and reducing CAC by 42%.

• 30% — Revenue Growth

The client faced low weekday traffic and inconsistent reservations, and its social media content lacked structure and clear conversion goals. Furthermore, paid ads were running without clear targeting or performance benchmarks, with promotions and events failing to reach the right local audience. The client had no clear KPIs to connect marketing efforts to revenue.

I built a content-first social media strategy focused on Reels, food visuals, ambiance, and event nights. I also created a consistent posting system highlighting offers, live events, and social proof. In addition, I launched Meta Ads campaigns targeting local, high-intent audiences (dining, nightlife, and events), promoting time-sensitive offers and events to drive immediate foot traffic. Finally, I introduced KPI tracking across content, ads, and in-store performance.

Social media content and paid ads drove 30% revenue growth for Marlowe Restaurant and Bar. Instagram reach increased by 220%, engagement exceeded 5%, DM and reservation inquiries rose by 160%, and paid ads achieved 2.1 – 2.8% CTR at 35% lower costs.

• Over 140% — DM and Inquiry Growth
• Over 4.8% — Engagement Rate
• Over 190% — Instagram Reach

The client experienced low social media visibility despite a strong in-store reputation. Its content lacked consistency and clear messaging around trust, craftsmanship, and value, and paid ads were not optimized for high-intent, local buyers.

I developed a high-end content strategy focused on product close-ups, craftsmanship, and brand trust. I also implemented a consistent posting framework aligned with promotions and seasonal demand and launched Meta Ads targeting local, high-intent audiences interested in fine jewelry and gifting.

I improved brand visibility and inbound inquiries while positioning the brand as a trusted local jeweller. Social media became a reliable channel for discovery and high-intent engagement.

• +65% — Increase in Instagram Engagement
• +40% — Growth in Social Media Followers
• +30% — Increase in Website Traffic from Social Media

Humbertown Jewellers, a luxury jewelry retailer, wanted to strengthen its digital presence and attract a younger audience through social media. Despite high-quality products, the brand lacked a consistent content strategy and engaging visual storytelling, resulting in low engagement and limited online visibility.

Developed and executed a structured social media strategy focused on luxury brand positioning and visual storytelling. Created high-quality product posts, engaging captions, and consistent branded content for Instagram and Facebook. Implemented a content calendar, optimized formats such as Reels and carousel posts, and analyzed engagement metrics to continuously improve performance and audience interaction.

Increased Instagram engagement by 65% and follower growth by 40%, while driving more traffic to the website through consistent, visually appealing social media content

• +65% — Increase in website traffic within six months
• +120% — Increase in qualified leads through digital campaigns
• -38% — Reduced cost-per-lead

The financial services company had low online visibility and inconsistent lead generation. Their digital marketing lacked a structured funnel, and their advertising campaigns were not optimized to target qualified prospects interested in insurance and investment products.

Developed a data-driven digital marketing strategy that included Google Ads, Meta advertising, and educational social media content. Implemented a lead generation funnel with optimized landing pages, improved audience targeting, and continuously optimized campaigns using analytics and performance data.

Boosted online visibility and lead generation, increasing website traffic and attracting qualified prospects while lowering acquisition costs and improving marketing efficiency.