Mariana Martins
Verified Expert in Marketing
Marketing Expert
Lourinhã, Portugal
Toptal member since July 2, 2024
Mariana is an experienced digital marketing manager with 12+ years of expertise driving successful campaigns and achieving significant ROI improvements. She's proficient in SEO, SEM, email marketing, social media, marketing automation, and creative content creation. Leveraging social media for impactful strategies, Mariana has a proven track record of enhancing brand visibility and driving growth in traffic, leads, and conversions.
Project Highlights
Expertise
- CRM Systems
- Campaign Planning
- Campaigns
- Digital Marketing Strategy
- Lead Generation
- Paid Advertising
- Social Media Management
Work Experience
Marketing Strategist
Weber Shandwick East Africa Limited
- Worked with the team to develop a comprehensive marketing plan, as well as workshop materials and social media creatives. Enhanced copywriting for branding and helped capitalize on digital presence.
- Developed a branding document for the company containing market research, an in-depth SWOT analysis, branding positioning guidelines, and strategic priorities.
- Leveraged market trends as opportunities for the business, focusing on course implementation from the pre-launch phase to the post-launch support.
- Helped create and develop a successful student recruitment strategy for executive courses while maximizing the potential of the marketing funnel through comprehensive strategies.
Senior Marketing Manager
Medacs Healthcare
- Led the international digital marketing strategy for candidate attraction, engagement, and retention campaigns, achieving a 25% increase in ROI within the first six months.
- Developed and executed streamlined and strategic marketing plans that improved lead suitability by 29%.
- Designed and produced high-quality creative and optimized content for web and social media campaigns, driving online engagement.
- Created, implemented, and monitored innovative organic and paid lead strategies, increasing lead generation by 61%.
- Implemented an A/B testing strategy, resulting in a 15% improvement in open rates and a 10% increase in click-through rates.
- Led marketing automation management efforts, streamlining processes and improving efficiency.
- Directed the design and production of the company's visual identity and communication, including company brochures, flyers, website copy, and adverts, enhancing brand consistency and recognition.
Marketing Manager
Brave Generation Academy (BGA)
- Increased overall engagement by 30% through strategic initiatives.
- Coordinated marketing efforts across multiple digital channels, ensuring cohesive and effective campaigns. Enhanced brand visibility and recognition by 35%.
- Created, designed, monitored, and analyzed marketing campaign performance, providing actionable insights to refine strategies. Increased marketing ROI through data-driven decision-making.
- Implemented strategies to boost online presence and international engagement.
- Implemented strategies to boost lead generation and achieved a 30% increase in organic search traffic and a 24% increase in lead conversion rates.
Senior Marketing Manager
Busy Bees
- Spearheaded comprehensive marketing strategies for 18 nurseries, elevating brand awareness and company expansion.
- Directed the successful launch of six new nurseries, overseeing pay-per-click (PPC), email marketing, social media, design, and budgets, leading to market penetration and enrollment growth and positioning the brand as the UK's top childcare provider.
- Analyzed and optimized nursery occupancy rates across the board by an average of 38% through targeted marketing plans.
- Created and optimized website, blog, and social media content using SEO strategies to boost engine rankings and drive traffic, resulting in a 23% increase in traffic, inquiries, registrations, and referrals.
- Elevated Busy Bees' social media presence over six years, significantly increasing engagement, brand awareness, referrals, and nursery registrations.
- Implemented data-driven strategies, innovative and creative content campaigns, and effective community management to establish a robust and engaging online presence.
- Coordinated and supervised events, including nursery open days, enrolment weeks, and other company events, enhancing community engagement and fostering relationships.
- Conducted market research to assess service viability and inform strategic decisions.
- Monitored and analyzed campaign performance to refine strategies.
Project History
Creative Portfolio for 2024
https://1drv.ms/b/s!AjqSUIrOl4aosD9KxuC5Xy1sixAJ?e=HgXyfUDeveloped a professional portfolio containing creative work samples from collaborations and partnerships with brands like Salomon, TRIB3, Medacs Healthcare, Brave Generation Academy, and Busy Bees.
Medacs Healthcare International Candidate Brochure
https://1drv.ms/b/s!AjqSUIrOl4aopiyOf5V07EcWg3qkCreated high-quality, creative, and optimized brochures as part of the international candidates' onboarding materials.
Medacs Healthcare Middle East International Candidate Brochure
https://1drv.ms/b/s!AjqSUIrOl4aop34V73A3KMvBBJO1?e=c3ERpACreated and developed a candidate brochure for the Middle East as part of the international marketing strategy for onboarding new doctors, nurses, and health professionals interested in jobs in the Middle East.
TRIB3 Fitness Marketing Plan
https://1drv.ms/f/s!AjqSUIrOl4aop3d9VwkHTrjrc1Kb?e=DLoxZNSuccessfully increased TRIB3's membership retention rate by 25% in Q1 2024 through targeted campaigns, engaging content, and innovative fitness experiences tailored to Millennials.
Education
Master's Degree in Social Sciences, Cultural Communications, and Marketing
Catholic University of Portugal - Lisbon, Portugal
Certifications
Online Marketing Fundamentals
eMarketing Institute
Digital Advertising Certified
HubSpot Academy
Growth-driven Design Certified
HubSpot Academy
Email Marketing Certified
HubSpot Academy
Skills
Core
Digital Marketing Strategy, Social Media Management, Paid Advertising, Lead Generation, B2C Marketing, Content Creation, Brand Marketing, Conversion Rate Optimization (CRO), Copywriting, Digital Marketing, Email Marketing, Social Media Content, Organic Social Media, Campaign Management, Marketing, LinkedIn Ads, Google Ads, Branding, Social Media, Facebook Ads, Web Marketing, Ad Design, Performance Marketing, Content Strategy, Content Marketing, Social Media Marketing (SMM), Go-to-market Strategy, Inbound Marketing, Content Marketing Strategy, Writing & Editing, Search Engine Optimization (SEO), Marketing Analytics, Marketing Strategy, Brand Strategy, Funnel Optimization, Social Media Strategy, Chief Marketing Officer (CMO), Digital Campaigns, Marketing Leadership, Product Positioning, LinkedIn Marketing, Google Paid Ads, Market Research & Analysis, Social Media Analytics, Sales, Audience Targeting, SEO Marketing, Social Media Platforms, SEO Tools, Creative Advertising, Ads, Content, Marketing Automation, SEO Content, SEO Keyword Research, Landing Pages, Infographics, TikTok Ads, Email Campaigns, Email Marketing Automation, Funnel Marketing, A/B Testing, Pay-per-Click (PPC), Online Marketing, Digital Advertising, Search Engine Marketing (SEM), Blogging, Marketing Budgeting, Pinterest Marketing
Platforms & Tools
CRM Systems, Adobe Creative Suite, Yoast SEO, HubSpot, Google Analytics, Canva, Instagram Ads, Facebook Ads Manager, Content Management Systems (CMS), Adobe Suite, Mailchimp
Business Models
B2C, B2B
Other
Campaigns, Brand Identity, Hootsuite, CorelDRAW, Dot Digital, Creative Design, Customer Journey Optimization, Organic Content Marketing, International Marketing, Content Writing, Market Research, Brand Awareness, Blog Posting, WordPress, Storytelling, Sales Communication, Website Optimization, Campaign Planning, Brand Development, Meta Ads, Digital Newsletters, Blogs, Newsletters, Digital Strategy, Brand Management, Digital Brand Identity, Customer Journeys, Paid Media, Project Management, Landing Page Design, Design Thinking, Growth Strategy, Business Development, B2B Lead Generation, Market Assessment, Customer Lifetime Value (CLV), Customer Retention, Customer Relationship Management (CRM), Instagram, Manuals & Documentation, Digital Media, Growth Marketing, Product Management, Business Strategy, Startup Marketing, Strategy, Scaling, Customer Acquisition, Proofreading, Healthcare, Email Marketing Strategy, Video Editing, Buyer Personas, Competitor Analysis & Profiling, Data Collection, Copy Editing, Technical Writing, Article Writing, Go-to-market Plans, SEO Writing, Social Media Content Writing, Web Content, Facebook, YouTube, X (formerly Twitter), Event Planning, Ad Optimization, Advertising, Creativity, Design, Photography, Brand Building, Crisis Communication, Crisis Management, B2B Marketing, Communication, Corporate Branding, Brochures, Events, Stakeholder Management, Naming, Asset Management, Healthcare Services, Content Management, Value Proposition, Web Design, Consulting, Product Growth, Growth Strategy Consultants, Brand Books, Digital Branding, Web Analytics, Paid and Organic Strategy, International Relations, Website Management, Event Marketing, Expansion Strategy, Graphic Design, Market Segmentation, Audience Segmentation, Sales Pipelines, Journey Based Advertising, Advertising Copy, Meta Business Suite, Paid Search, Websites, User Research, Health Communication, Brochure Design, Social Sciences, Team Management, Team Leadership, Cross-channel Marketing, Communication Strategy, Automation, Data Analysis, Press Releases, Project Budget Management
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