Melinda Nevala

I successfully managed six digital storefronts, including major platforms like Steam, Oculus, and PlayStation, orchestrating the worldwide release of Archangel Hellfire. My role involved crafting compelling product narratives, creating and editing 50+ graphic assets, and adapting content to meet platform-specific standards. To boost visibility, I registered Archangel Hellfire for seasonal sales events, strategically configured discounts, and featured the game in curated promotional slots. I tracked monthly sales revenue and used in-platform reporting tools to measure performance. My efforts contributed to Archangel Hellfire’s recognition in the VR game marketplace, and sales exceeded expectations.

Other vital contributions included collaborating on the game’s website as an editor, graphic designer, writer (including writing copy for 35 different battle outcomes), and content manager. I also created all the promotional materials, including flyers, posters, and banners.

As a volunteer, I developed SAFU’s website, a Togo-based nonprofit dedicated to advancing education and healthcare. I worked closely with a founding member to define the website’s purpose, goals, and audience, ensuring it resonated with the organization’s vision and cultural context.

I planned the content, built the website, and managed its visual and technical aspects. My teammate provided information and valuable insight and contributed as a writer. Prior to this project, SAFU did not have an online footprint. The new website helped the nonprofit boost its visibility and credibility and propelled it toward its mission milestones.

Love, Mel is a brand of artistic, handmade jewelry inspired by friendship and giving back. Many designs were sparked by everyday life’s ordinary colors, textures, and shapes, all driven by my lifelong passion for art.

What is usual or unusual about the jewelry I create? From piece to piece, color theory and traditional fine art techniques are often embraced with the same zeal as they are ignored: art and style have no rules.