Michael Vargas

Partnered with a custom automotive accessories brand to optimize and scale their Google Ads campaigns for profitable growth. The client faced challenges in increasing ad spend while maintaining a strong ROAS. I conducted a comprehensive audit of their Google Ads account, identifying underperforming campaigns and restructuring ad groups to align with business goals. I also implemented detailed keyword research and competitor analysis to refine targeting strategies.

By applying these optimizations and continuously monitoring performance, the campaigns generated $192,793 in sales from $13,906 in ad spend within one month, achieving an impressive 13.87x ROAS. My involvement included setting up a Google Ads account, managing the campaign, and making regular data-driven adjustments to maximize profitability.

Collaborated with a B2C SaaS company in the music industry to improve their Google Ads performance and drive customer acquisition. Within 30 days, I set up accurate conversion tracking, conducted in-depth keyword research, and developed engaging ad copy tailored to their audience. I also implemented high-intent, single-themed ad groups and competitor campaigns to maximize relevance and minimize costs.

These efforts resulted in 795 conversions from $11,000 in ad spend, generating $23,000 in recurring revenue with a CAC payback period of less than one month. My role included campaign setup, account management, and continuous performance monitoring to ensure sustainable growth.

Partnered with a medical imaging company to drive patient bookings across multiple clinic locations. Starting from scratch, I implemented conversion tracking, developed compelling ad copy, and built Performance Max and Search campaigns tailored to the client’s goals.

Leveraging a data-driven approach, the campaigns generated 646 appointments from $13,557 in ad spend—achieving an average cost per appointment of $20.42. This strategy significantly increased patient flow while maximizing budget efficiency. My responsibilities included campaign setup, account management, and ongoing optimization to ensure consistent performance and client satisfaction.