Monica Thomas, Marketing Expert in Lindenhurst, United States
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Monica Thomas

Verified Expert  in Marketing

Marketing Expert

Location
Lindenhurst, United States
Toptal Member Since
June 20, 2023

Monica is a creative and passionate digital marketing professional experienced in search engine optimization (SEO) and marketing (SEM), content writing, social media, Google AdWords and Analytics, and pay-per-click marketing. Her expertise extends to UX design, WordPress, HTML, CSS, Semrush, Moz, and mobile strategies. As an expert and motivated team player, Monica's methods help companies and individuals gain online exposure, ultimately increasing revenue for their products and services.

Work Experience

Digital Marketing Specialist | Owner

2021 - 2023
Market Visible
  • Provided international SEO services, including SEO audits, keyword research, Yoast SEO implementation, on- and off-page optimization, and SEO keyword and content implementation, increasing traffic and priority keyword search engine positioning.
  • Collaborated closely with design and development teams on user interface design research, analysis, and strategies, dramatically improving the user experience and resulting in new client inquiries and acquisitions.
  • Achieved a rapid year-over-year increase in the acquisition of clients, new business, and leads by applying my expertise in technical, conceptual, and content development of sales and leads-driving programs.
  • Researched, created, optimized, and integrated social media posts for increased user engagement on Instagram, Twitter, Facebook, LinkedIn, and YouTube. Used Hootsuite to manage social media marketing.
  • Created digital and marketing presentations of our programs, visited new prospects, presented the programs, closed deals, and set up new clients.
  • Managed Amazon, eBay, Etsy, and Poshmark accounts, helping with product visibility, SEO, online reputation management, keyword and competitor research, image guidelines, pricing, content optimization, and mobile advertising.

SEO and Social Media Management | New York Law Firm

Three months through the program, users increased by 22%, new users by 57%, contact form inquiries by 47%, and phone calls by 53%. Six months through, users increased by 47%, new users by 72%, contact form inquiries by 58%, and phone calls by 62%.

A New York law firm needed visibility and inquiries for their 75 attorneys and 15 practice groups—along with SEO content and social media strategies. Their audience included high-net-worth individuals and celebrities. Their main call to action (CTA) focused on receiving contact-form and telephone inquiries about their services.

SOLUTION
I optimized all 75 attorneys with highly trafficked keywords. I also optimized the URLs with attorney practice area keywords. Then, I created a case study section on the website for each practice area, with each case study highlighting challenges, solutions, and results. I gained traction by leveraging technology such as YouTube videos, onsite videos, featured snippets, blog posts, a glossary of important terms for each practice area, comprehensive FAQs, and social media sharing.

Additionally, I implemented a complete SEO revamp of their site, infusing targeted keywords in the metadata and featured snippets. I created a subdomain for their government relations and implemented a highly targeted link, building a campaign and utilizing law sites like JD Supra for attorneys to gain more visibility.

Global Clinical Laboratory Equipment Dealer

Three months through the program, users increased by 35%, new users by 49%, contact form inquiries by 37%, and phone calls by 59%. Six months through, users increased by 45%, new users by 64%, contact form inquiries by 52%, and phone calls by 63%.

A global clinical laboratory dealer needed visibility for their extensive lab equipment line. They sold all kinds of lab equipment from top brands such as Siemens, Abbott, Medica, and Diazyme. Their main CTA focused on receiving contact-form and telephone inquiries about their large analyzers and centrifuges.

SOLUTION
I optimized thousands of lab equipment products with highly trafficked keywords and implemented a complete SEO revamp of their site, infusing the targeted keywords in the metadata. I also optimized the URLs with product-specific keywords.

I helped improve the user experience and design by guiding the user through the site with targeted CTA buttons and categorizing equipment by manufacturer and type. Next, I implemented a highly targeted link-building campaign, SEO blog writing, and social media campaign. Finally, I created an outside product campaign on Amazon, highlighting their "drugs of abuse testing" product line.

Stock Trading Software Startup Company

Three months after its launch, users increased by 35%, new users by 42%, new demos by 25%, and new account creation by 42%. Six months since the launch, users increased by 67%, new users by 59%, new demos by 54%, and new accounts by 69%.

A new internet marketing branding campaign, SEO, and social media strategies were needed to boost the visibility of their new startup stock trading SaaS software platform in the US and Nassau of the Bahamas. They were looking to hard-launch, receive 20,000 monthly visitors, and increase their subscribers and demos by 50% in six months.

SOLUTION
I created engaging campaigns, introducing the benefits and highlights of their software. I gained traction by leveraging technology such as YouTube videos, onsite videos, featured snippets, blog posts, a glossary of stock trader important terms, comprehensive FAQs, and social media sharing. I also implemented a complete SEO revamp of their site, infusing targeted keywords in the metadata and featured snippets. Finally, I created a subdomain for their Nassau, Bahamas, clients.

Core

Google SEO, SEO Keyword Research, SEO Tools, Local SEO, SEO Audits, On-page SEO, Off-page SEO, SEO Content, Search Engine Optimization (SEO), SEO Marketing, WordPress SEO, Organic SEO, Social Media, Social Media Content, Social Media Management, Social Media Posting, Social Media Strategy, Social Media Advertising, Organic Social Media, Social Media Optimization, Social Media Analytics, Social Media Campaigns, Social Media Marketing (SMM), Content Strategy, Brand Strategy, Content Marketing, Link Building, Facebook Marketing, Facebook Ads, Google Ads, Google AdWords, Brand Marketing, Digital Marketing Strategy, Digital Marketing Best Practices, Digital Marketing, Keyword Research, Lead Generation, SEO Backlinking, Social Media Design, LinkedIn Ads, LinkedIn Marketing, Instagram Marketing, X (formerly Twitter) Ads, Google Paid Ads, Google Advertising, Google Tag Manager, Mobile Marketing, Marketing Strategy, Search Engine Marketing (SEM), Paid Advertising, Copywriting, Writing & Editing, Influencer Marketing, Mobile Advertising

Platforms & Tools

Google Analytics, Google Analytics 4, Yoast SEO, Facebook Ads Manager, Google My Business, Google Analytics 360, Amazon SEO, Instagram Ads, X (formerly Twitter) Marketing, Google Ad Manager, Google Data Studio, HubSpot Marketing Hub

Technical

Google Search Console, HTML

Business Models

Business to Business (B2B), B2B

Other

SWOT Analysis, UX Analysis, Social Ad Design, Brand Management, Digital Strategy, Launch Strategy, Content Writing, Web Content, Content Management, Google Keyword Planner, Brand Building, Branded Content, Brand Development, User Research, User Engagement, Analytics, Communication, Professional Services, YouTube SEO, Web UX, User Experience (UX), Reputation Management, Google Display Network, Technology Solutions, User Experience Design, SEO Writing, Semrush, Startups, Paid Search, B2B Lead Generation, Competitor Analysis & Profiling, eCommerce, International SEO, Artificial Intelligence (AI), Hootsuite, WooCommerce, Online Reputation Management, Sitemaps, Sales Presentations

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