Monica Thomas
Verified Expert in Marketing
Marketing Expert
New York, NY, United States
Toptal member since June 20, 2023
Monica is a technical SEO and UX specialist with 10+ years in SEO, plus 3+ years integrating AI into search optimization. She enhances visibility using a blend of traditional and AI-driven strategies, including structured data, voice search, and more. Skilled in technical SEO audits, content strategies, UX design, SEMrush, Yoast, Search Console, Screaming Frog, GA4, and WordPress, Monica ensures websites are search and user friendly using a balanced approach.
Project Highlights
Expertise
- Google Analytics 4 (GA4)
- SEO Audits
- SEO Writing
- SEO with AI
- Search Engine Optimization (SEO)
- Semrush
- Social Media Management
- Technical SEO
Work Experience
SEO Analyst, Site Manager & Internet Marketing Strategist
Market Visible
- Conducted technical SEO audits and managed WordPress CMS.
- Optimized content with top keywords in the meta titles. Used SEO tools such as Screaming Frog, Semrush, GA4, and SurferSEO. Improved UX, mobile-friendliness, page speed, and image optimization.
- Collaborated closely with design and development teams on user interface design research, analysis, and strategies, dramatically improving the user experience and resulting in new client inquiries and acquisitions.
- Achieved a rapid year-over-year increase in the acquisition of clients, new business, and leads by applying my expertise in technical, conceptual, and content development of sales and leads-driving programs.
- Researched, created, optimized, and integrated social media posts to increase user engagement on Instagram, Twitter, Facebook, LinkedIn, and YouTube. Used Hootsuite to manage social media marketing.
- Managed Amazon, eBay, Etsy, and Poshmark accounts, helping with product visibility, SEO, online reputation management, keyword and competitor research, image guidelines, pricing, content optimization, and mobile advertising.
Project History
SEO and Social Media Management | New York Law Firm
Three months through the program, users increased by 22%, new users by 57%, contact form inquiries by 47%, and phone calls by 53%. Six months through, users increased by 47%, new users by 72%, contact form inquiries by 58%, and phone calls by 62%.
A New York law firm needed visibility and inquiries for their 75 attorneys and 15 practice groups—along with SEO content and social media strategies. Their audience included high-net-worth individuals and celebrities. Their main call to action (CTA) focused on receiving contact-form and telephone inquiries about their services.
SOLUTION
I optimized all 75 attorneys with highly trafficked keywords. I also optimized the URLs with attorney practice area keywords. Then, I created a case study section on the website for each practice area, with each case study highlighting challenges, solutions, and results. I gained traction by leveraging technology such as YouTube videos, onsite videos, featured snippets, blog posts, a glossary of important terms for each practice area, comprehensive FAQs, and social media sharing.
Additionally, I implemented a complete SEO revamp of their site, infusing targeted keywords in the metadata and featured snippets. I created a subdomain for their government relations and implemented a highly targeted link, building a campaign and utilizing law sites like JD Supra for attorneys to gain more visibility.
Global Clinical Laboratory Equipment Dealer
Three months through the program, users increased by 35%, new users by 49%, contact form inquiries by 37%, and phone calls by 59%. Six months through, users increased by 45%, new users by 64%, contact form inquiries by 52%, and phone calls by 63%.
A global clinical laboratory dealer needed visibility for their extensive lab equipment line. They sold all kinds of lab equipment from top brands such as Siemens, Abbott, Medica, and Diazyme. Their main CTA focused on receiving contact-form and telephone inquiries about their large analyzers and centrifuges.
SOLUTION
I optimized thousands of lab equipment products with highly trafficked keywords and implemented a complete SEO revamp of their site, infusing the targeted keywords in the metadata. I also optimized the URLs with product-specific keywords.
I helped improve the user experience and design by guiding the user through the site with targeted CTA buttons and categorizing equipment by manufacturer and type. Next, I implemented a highly targeted link-building campaign, SEO blog writing, and social media campaign. Finally, I created an outside product campaign on Amazon, highlighting their “drugs of abuse testing” product line.
Stock Trading Software Startup Company
Three months after its launch, users increased by 35%, new users by 42%, new demos by 25%, and new account creation by 42%. Six months since the launch, users increased by 67%, new users by 59%, new demos by 54%, and new accounts by 69%.
A new internet marketing branding campaign, SEO, and social media strategies were needed to boost the visibility of their new startup stock trading SaaS software platform in the US and Nassau of the Bahamas. They were looking to hard-launch, receive 20,000 monthly visitors, and increase their subscribers and demos by 50% in six months.
SOLUTION
I created engaging campaigns, introducing the benefits and highlights of their software. I gained traction by leveraging technology such as YouTube videos, onsite videos, featured snippets, blog posts, a glossary of stock trader important terms, comprehensive FAQs, and social media sharing. I also implemented a complete SEO revamp of their site, infusing targeted keywords in the metadata and featured snippets. Finally, I created a subdomain for their Nassau, Bahamas, clients.
Website Development and SEO Strategy
Built a website and SEO foundation for an addiction recovery client using SEO, UX, content, and analytics skills to boost visibility, improve user experience, and attract new clients with a thoughtful, audience-sensitive approach.
For an addiction recovery client, I led the development of a comprehensive website and SEO strategy to increase visibility and attract individuals seeking support services. I began with a full site audit and competitive keyword research, then designed a user-focused site structure to ensure clarity, accessibility, and trust.
Using my expertise in UX design, I created a content framework that guided visitors through services with ease of navigation. I wrote informative content with user and SEO intent on the service and other informative pages, blog content, and metadata using tools like Semrush, Screaming Frog, and Google Search Console to monitor and improve search performance.
I also implemented Google Analytics 4 tracking to monitor traffic patterns and user behavior, making ongoing adjustments to improve engagement. My strategic approach resulted in higher keyword rankings, increased organic traffic, and a noticeable uptick in client inquiries.
Skills
Core
Google SEO, SEO Keyword Research, SEO Tools, Local SEO, SEO Audits, On-page SEO, Off-page SEO, SEO Content, Search Engine Optimization (SEO), SEO Marketing, WordPress SEO, Organic SEO, Social Media, Social Media Content, Social Media Management, Social Media Posting, Social Media Strategy, Social Media Advertising, Organic Social Media, Social Media Optimization, Social Media Analytics, Social Media Campaigns, Social Media Marketing (SMM), Content Strategy, Brand Strategy, Content Marketing, Link Building, Facebook Marketing, Facebook Ads, Google Ads, Google Paid Ads, Google Tag Manager, Brand Marketing, Copywriting, Digital Marketing Strategy, Digital Marketing Best Practices, Digital Marketing, Marketing Strategy, Keyword Research, Lead Generation, Market Research & Analysis, Content Creation, Audience Targeting, Marketing Analytics, Content, Conversion Rate Optimization (CRO), Backlinks, SEO Backlinking, Social Media Design, LinkedIn Ads, LinkedIn Marketing, Instagram Marketing, X (formerly Twitter) Ads, Google Advertising, Mobile Marketing, Search Engine Marketing (SEM), Paid Advertising, Writing & Editing, Influencer Marketing, Mobile Advertising
Platforms & Tools
Google Analytics, Google Analytics 4 (GA4), Yoast SEO, Facebook Ads Manager, Google My Business, Google Analytics 360, Screaming Frog, Instagram Ads, X (formerly Twitter) Marketing, Google Ad Manager, Google Data Studio, Ahrefs, HubSpot Marketing Hub, TikTok
Business Models
Business to Business (B2B), B2B
Technical
Google Search Console, HTML, CSS
Other
UX Analysis, Social Ad Design, Brand Management, Digital Strategy, Content Writing, Web Content, Content Management, Google Keyword Planner, Brand Building, Branded Content, Brand Development, User Research, User Engagement, Analytics, Communication, Professional Services, Growth, Startup Marketing, WordPress, Technical SEO, Audits, Social Media Content Writing, Organic Search Traffic, Growth Strategy, Growth Marketing, Customer Acquisition, SEO with AI, Seos, Transportation & Logistics, Wix, Team Leadership, Hosting, Article Writing, Education, Business Strategy, Go-to-market (GTM) Strategy, Team Management, Website Optimization, YouTube SEO, Web UX, User Experience (UX), Reputation Management, Google Display Network, Technology Solutions, User Experience Design, SEO Writing, Semrush, Startups, Paid Search, B2B Lead Generation, Competitor Analysis & Profiling, eCommerce, International SEO, Artificial Intelligence (AI), Campaigns, Personal Branding, Instagram, YouTube, Shopify SEO, Hootsuite, WooCommerce, Online Reputation Management, Sitemaps, Sales Presentations, User Interface (UI)
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