Moshood Lawal

The VULTe app launch was a multichannel digital marketing campaign targeting mobile users. I spearheaded the PPC strategy involving universal app install campaigns across Google and Meta Ads, resulting in 250,000+ installs within six months. By collaborating with influencers and PR teams, the campaign boosted app downloads and increased active user engagement by 40%. My approach to audience segmentation, budget optimization, and A/B testing ensured the campaign exceeded its performance benchmarks.

I led the digital media strategy for Unilever West Africa, overseeing campaigns for brands such as Knorr, Lipton, and Vaseline. With a $5+ million annual budget, I utilized Google Ads, Meta Ads, and programmatic platforms to increase brand visibility and engagement by 30%. Key highlights included crafting tailored remarketing strategies, optimizing creatives through multivariate testing, and aligning campaigns with Unilever’s broader business objectives. My ability to manage high-stakes budgets and deliver measurable results solidified my reputation as a trusted media strategist.

I developed and executed a lead generation campaign for a SaaS client offering payroll solutions to small and medium-sized businesses in the US. The strategy included a combination of LinkedIn and Google Ads to target decision-makers such as business owners and HR managers. By leveraging advanced audience segmentation, tailored ad creatives, and A/B testing, the campaign achieved a 40% increase in qualified leads within three months. I also implemented conversion tracking through Google Analytics 4 to provide actionable insights that informed ongoing campaign optimizations and improved the overall cost per lead.