Nemanja Brkljac
Verified Expert in Marketing
Marketing Expert
Vršac, Vojvodina, Serbia
Toptal member since June 24, 2024
Nemanja is a marketing expert specializing in high-converting sales and landing pages. As a former creative director, he brings strategic vision to projects, focusing on client success. At the online ESL school eEngleski, Nemanja crafted and led the entire marketing funnel. He established brand visibility with over 10 million views through short-form videos and boosted revenue by 190% with conversion-optimized landing pages.
Project Highlights
Expertise
- Advertising Copy
- Content Marketing
- Content Writing
- Copywriting
- Direct Marketing
- Landing Pages
- Video Scripts
- Web Content
Work Experience
Creative Director
Diggity Media
- Scaled a California-based law firm’s ad funnel. We doubled their monthly closed cases and cut cost-per-lead by 63% through creative testing, localized messaging, and a complete funnel overhaul.
- Revamped internal workflows and creative processes—introduced new SOPs across design, copy, and video that improved team efficiency, reduced bottlenecks, and sped up turnaround times across all client campaigns.
- Built and launched three full-funnel systems from scratch. These funnels significantly increased inbound lead flow and became core drivers of the agency’s growth. I owned the strategy, copy, creative direction, and execution oversight end-to-end.
Creative Director
Vasić Media
- Developed content strategies for high-profile clients, including Lidl, BIG shopping centers, and SBB, significantly enhancing brand engagement and visibility.
- Led a team of amazing junior and senior creatives, providing onboarding and mentorship to foster growth and integrate them into the company's creative processes.
- Oversaw the entire creative process, from conceptualization to final delivery, ensuring high-quality, impactful results that met client objectives and exceeded expectations.
- Collaborated with cross-functional teams, including the head of account managers, operations manager, and vendor engagement head, to align creative efforts with marketing goals, driving cohesive and effective campaigns.
Digital Marketing Manager
Edukativni Centar eEngleski
- Built and implemented the entire sales funnel with viral VLSs and highly converting sales pages, boosting revenue by 190%.
- Increased brand visibility by creating viral video content that gained 3+ million views.
- Led the entire creative process, from idea to execution, for various content formats, including landing pages, sales pages, VSLs, TikToks, and reels.
- Ensured all creative outputs were aligned with brand objectives and marketing goals.
Marketing Manager
Digital Doughnut
- Optimized website content and marketing campaigns.
- Conceptualized and executed creative copywriting projects.
- Applied SEO best practices to improve organic search ranking and content visibility.
Project History
Funnel for an Online ESL School
https://www.eengleski.com/probni-casBuilt and executed the entire marketing funnel—converting 100+ students within only two months with a lifetime value of two years. The brand became widely recognized on social media throughout the country.
First, I created a content strategy for the client’s social media channels, based mainly on short-format videos. The content went viral, and within a month, the brand organically gained 10,000 followers.
The next step was creating multiple VSLs, which led to a landing page with a 4.46% conversion rate. Then, I created an ebook that became a lead magnet and a base for several thousand emails segmented to build email campaigns.
Landing Page for the Booking.dentist Platform
Designed a landing page that gained over $100,000 in revenue for a new Booking.dentist program.
I crafted a landing page for a new premium program for the Booking.dentist platform. The landing page aimed to inform and persuade cold and warm audiences to join the Booking.dentist premium program.
Top of the funnel were Facebook and Instagram ads that led clinic owners to a landing page.
Full Marketing Strategy and Execution for a Dental Clinic in Australia
Created and executed the entire marketing strategy that brought nearly $90,000 in profit in just 90 days. The return on marketing investment was 22x.
I developed and executed the full marketing strategy for a leading dental clinic in Adelaide, Australia. In just 90 days, the campaign generated nearly $90,000 in profit, delivering a 22x return on marketing investment. My work included strategic planning, paid media management, lead generation funnels, and conversion optimization, resulting in rapid, measurable growth for the clinic.
Teaching Online | A Program for Online ESL Teachers
https://docs.google.com/document/d/13D3DtvGOx2sdgnnjpNJ0upw_N4ps7QKLtRussAIGWYo/edit?usp=share_linkLed the design and development of the entire funnel for an online course for ESL teachers, including all website content, ad copy, landing page copy, a VSL, and the social media content strategy.
I led the design and development of the entire marketing funnel for an online course aimed at ESL teachers. This comprehensive project included several key components to ensure a seamless and effective user experience.
I crafted all website content to be engaging and informative, and I included specific keywords that organically ranked this website 1st on Google. I wrote compelling ad copy designed to capture the interest of aspiring teachers and drive traffic to the website. The landing page copy was meticulously developed to optimize conversion rates, using persuasive language and strategic calls to action.
Additionally, I created a high-impact VSL that clearly communicated the course’s value and addressed potential objections. To extend our reach, I devised a robust social media content strategy that leveraged various platforms to build brand awareness and engage with our target audience. This strategy included creating and scheduling posts, running targeted ad campaigns, and interacting with followers to foster a sense of community and trust. We significantly increased enrollment and established a strong online presence through these efforts.
Certifications
Write & Ignite – Landing Page Master Program
Copy Posse
Copywriting
Masterbox
The AWAI Method for Becoming a Skilled, In-Demand Copywriter
American Writers & Artists Institute
Skills
Core
Landing Pages, Cold Emailing, Copywriting, Marketing, Email Campaigns, Video Ads, Marketing Campaigns, Social Media, Content Marketing, Writing & Editing, Market Research & Analysis, Digital Marketing Strategy, Email Marketing, Digital Marketing, Marketing Leadership, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Lead Generation, Facebook Marketing, Social Media Management, Content Creation, Content, Social Media Marketing (SMM), Social Media Platforms, B2C Marketing, Content Strategy, SEO Tools, SEO Content, Chief Marketing Officer (CMO), Social Media Strategy, Google Ads, Omnichannel Marketing, Performance Marketing, Paid Advertising, A/B Testing, Marketing Analytics, Inbound Marketing, Keyword Research, Link Building, Growth Hacking, Product Marketing, Branding, Financial Marketing, Product Positioning, TikTok Ads, Sales
Business Models
B2B, B2C, Market Positioning
Platforms & Tools
Content Marketing Platforms, HubSpot Marketing Hub, Content Management Systems (CMS), Pardot
Other
Advertising Copy, Direct Marketing, Video Scripts, Client Presentations, Viral Marketing, Web Content, Direct Response, Content Writing, Storytelling, B2B Marketing, Business Development, Newsletters, Project Management, Content Management, Growth Marketing, Proofreading, Conversion Rate, Data Analysis, Landing Page Optimization, SEO Copywriting, Copy Editing, Blog Posting, Sales Pages, Squarespace, Team Management, Team Leadership, Sales Funnel, Website Builders, Web Design, WordPress, Email Marketing Strategy, Leadership, Healthcare Services, Customer Acquisition, SEO Writing, Creative Design, Email Content, Growth Strategy, Meta Ads, Healthcare, Figma, Brand Building, Data Analytics, Customer Relationship Management (CRM), Ebook Writing
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