Nikhil Warrier

Under Armour's "Protect This House FW23" integrated brand campaign featured high-value broadcast spots featuring Justin Jefferson of the Minnesota Vikings and producer London on Da Track. These spots aired on Thursday Night Football on Amazon Prime for eight consecutive weeks. This hero TV spot was produced alongside a larger pool of social-first product marketing content for paid social, display, and CTV platforms, as well as OOH and retail media.

I ensured seamless coordination between creative teams, executive stakeholders, and production partners while maintaining quality and timelines across all campaign touchpoints. This project demonstrated excellence in multi-channel campaign execution and stakeholder management in a fast-paced environment.

I served as the account director for Stanford Health Care for 3.5 years, managing comprehensive creative and marketing initiatives during a transformative time for the brand, including the COVID-19 pandemic.

I established deep partnerships with service line leaders and marketing stakeholders to develop and execute year-long integrated campaigns across print, video, display, and OOH channels.

I also collaborated with the PMO to implement systematic processes that enhanced speed to market and campaign efficacy year over year while maintaining consistent brand standards.

Finally, I delivered over 100 projects spanning enterprise brand campaigns, service line marketing campaigns, and brand design, including:

• 2021-2022: "We are Here for You" brand campaign series
• 2021-2023: Brand design for Stanford Medicine, the newly formed enterprise brand aimed to consolidate Stanford Health Care, Stanford School of Medicine, and Stanford Children's Health
• 2022-2024: "Food for Heart," Heart Month Campaigns
• 2021-2024: Performance campaigns for various service lines, including cardiovascular health, cancer, neurology and neuroscience, and more

I managed cross-functional product design and creative teams while coordinating with executive client partners to ensure cohesive brand integration, product marketing messaging, and UX design.

Also, I delivered an enterprise-grade digital platform that effectively showcased the brand's extensive product ecosystem while driving qualified leads through optimized conversion paths. The result was a sophisticated web presence that matched Pear Deck's position as a leader in educational technology.

Finally, I managed the full lifecycle of the UX design and web development process, guiding agency and client teams from conception through launch while driving project success.

I led the groundbreaking launch of the Red Bull tour bus in India, managing complex planning, production, and market activation strategies.

The initiative required complex stakeholder management across multiple domains, including talent, production, logistics, and local authorities. Strategic venue selection and programming decisions positioned the tour bus as a catalyst for India's emerging music culture. Through meticulous execution and cultural relevance, the project evolved from a launch event into Red Bull's most valuable property in the Indian market, establishing a permanent fixture in the country's cultural landscape.

The success demonstrated expertise in large-scale experiential marketing and cultural brand building in an emerging market.