Paul Botwick, Marketing Expert in Delray Beach, FL, United States
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Paul Botwick

Verified Expert  in Marketing

Bio

Paul is a digital strategist specializing in marketing, website design and development, and workflow automation. He drives growth through innovative digital marketing, compelling web design, and development projects. Paul optimizes processes through automation and CRM integration, helping businesses enhance efficiency and profitability. He has consistently delivered impactful, growth-driven solutions with his unique blend of technical skills and strategic insight.

Project Highlights

Headless Shopify SEO Recovery Project
Restored Google indexing for a headless Shopify site, recovering 100% organic traffic.
Multichannel Digital Marketing for an eCommerce Brand
Developed and executed a multichannel strategy that boosted sales by 120% in eight months.
Automated CRM Integration for a B2B Client
Implemented CRM automation that improved lead conversion rates by 50%.

Expertise

  • GitHub
  • Google Cloud Platform (GCP)
  • Google Tag Manager
  • Marketing Automation
  • Search Engine Optimization (SEO)
  • Shopify
  • Webflow
  • WordPress

Work Experience

President

2019 - PRESENT
Index365
  • Increased client engagement by 200% and conversion rates by 35% within six months by leading compelling digital marketing campaigns.
  • Oversaw the design and development of high-performing websites using WordPress, Shopify, and Webflow, enhancing user experience and SEO.
  • Improved operational efficiency by 40% by implementing workflow automation systems for clients using tools like Zapier and HubSpot.
  • Boosted customer retention by 25% by leveraging CRM platforms like Salesforce to develop and manage integrated marketing strategies.
  • Reduced bounce rates by 50% and increased average session duration by 30% after optimizing website performance through rigorous A/B testing and data analysis.

Project History

Headless Shopify SEO Recovery Project

Restored Google indexing for a headless Shopify site, recovering 100% organic traffic.

I led a project to resolve a major SEO issue for a client who had recently migrated to a headless Shopify setup and was de-indexed by Google. The project involved diagnosing the root cause of the de-indexing issue, which was related to sitemap, canonical, and hreflang issues that created a duplicate content error.

I implemented technical SEO fixes, including updating sitemaps, correcting server settings, and ensuring proper indexing signals were sent to Google. The site was fully re-indexed within two weeks, and organic traffic was restored to 100%. Post-recovery, I set up automation tools for ongoing SEO health monitoring, leading to a sustained 20% increase in organic traffic over the following months.

Multichannel Digital Marketing for an eCommerce Brand

Developed and executed a multichannel strategy that boosted sales by 120% in eight months.

I designed and executed a comprehensive digital marketing strategy for an emerging eCommerce brand specializing in sustainable fashion. The strategy integrated SEO, paid search, social media marketing, email marketing, and influencer partnerships. Key actions included optimizing the website for search engines, launching targeted PPC campaigns on Google and Facebook, creating engaging social content, and establishing automated email workflows for customer retention. The campaign also involved collaborating with influencers to expand reach.

Over eight months, the brand saw increases in online sales by 120%, social media management by 70%, and email click-through rates by 40%. The project amplified the brand’s visibility and established a sustainable growth model for future campaigns.

Automated CRM Integration for a B2B Client

Implemented CRM automation that improved lead conversion rates by 50%.

For a B2B client in the technology sector, I led the integration of a comprehensive CRM system using Salesforce. The project involved mapping the entire customer journey, setting up automated workflows, and integrating the CRM with the client's website and marketing platforms. This included creating triggers for lead nurturing, setting up automated email sequences, and integrating data from multiple sources for a unified view of customer interactions.

As a result, the client's lead conversion rates improved by 50%, and sales cycle times were reduced by 30%. Ongoing optimization and training ensured the client's team could manage and tweak the system effectively, further enhancing customer engagement and retention.

Education

2007 - 2011

Bachelor's Degree in Accounting

Johnson & Wales University - Providence, RI, USA

2006 - 2009

Associate's Degree in Marketing

Johnson & Wales University - Providence, RI, USA

Skills

Core

Google Tag Manager, Marketing, Digital Marketing, Campaign Automation, Marketing Automation, Search Engine Optimization (SEO), Pay-per-Click (PPC), Social Media Marketing (SMM), Email Marketing, Content Strategy, Influencer Marketing

Platforms & Tools

CRM Systems, HubSpot

Other

GitHub, WordPress, Webflow, Shopify, Campaigns, Websites, Technical SEO, Web Development, Shopify SEO, Headless CMS, Lead Management, Workflow Automation, Salesforce, Vercel, Google Cloud Platform (GCP), Figma, Accounting, Website Design, Website Management, Process Automation

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