Paul Botwick

I led a project to resolve a major SEO issue for a client who had recently migrated to a headless Shopify setup and was de-indexed by Google. The project involved diagnosing the root cause of the de-indexing issue, which was related to sitemap, canonical, and hreflang issues that created a duplicate content error.

I implemented technical SEO fixes, including updating sitemaps, correcting server settings, and ensuring proper indexing signals were sent to Google. The site was fully re-indexed within two weeks, and organic traffic was restored to 100%. Post-recovery, I set up automation tools for ongoing SEO health monitoring, leading to a sustained 20% increase in organic traffic over the following months.

I designed and executed a comprehensive digital marketing strategy for an emerging eCommerce brand specializing in sustainable fashion. The strategy integrated SEO, paid search, social media marketing, email marketing, and influencer partnerships. Key actions included optimizing the website for search engines, launching targeted PPC campaigns on Google and Facebook, creating engaging social content, and establishing automated email workflows for customer retention. The campaign also involved collaborating with influencers to expand reach.

Over eight months, the brand saw increases in online sales by 120%, social media management by 70%, and email click-through rates by 40%. The project amplified the brand’s visibility and established a sustainable growth model for future campaigns.

For a B2B client in the technology sector, I led the integration of a comprehensive CRM system using Salesforce. The project involved mapping the entire customer journey, setting up automated workflows, and integrating the CRM with the client’s website and marketing platforms. This included creating triggers for lead nurturing, setting up automated email sequences, and integrating data from multiple sources for a unified view of customer interactions.

As a result, the client’s lead conversion rates improved by 50%, and sales cycle times were reduced by 30%. Ongoing optimization and training ensured the client’s team could manage and tweak the system effectively, further enhancing customer engagement and retention.