
Paul Botwick
Verified Expert in Marketing
Marketing Expert
Delray Beach, FL, United States
Toptal member since September 4, 2024
Paul is a digital strategist specializing in marketing, website design and development, and workflow automation. He drives growth through innovative digital marketing, compelling web design, and development projects. Paul optimizes processes through automation and CRM integration, helping businesses enhance efficiency and profitability. He has consistently delivered impactful, growth-driven solutions with his unique blend of technical skills and strategic insight.
Project Highlights
Expertise
- GitHub
- Google Cloud Platform (GCP)
- Google Tag Manager
- Marketing Automation
- Search Engine Optimization (SEO)
- Shopify
- Webflow
- WordPress
Work Experience
President
Index365
- Increased client engagement by 200% and conversion rates by 35% within six months by leading compelling digital marketing campaigns.
- Oversaw the design and development of high-performing websites using WordPress, Shopify, and Webflow, enhancing user experience and SEO.
- Improved operational efficiency by 40% by implementing workflow automation systems for clients using tools like Zapier and HubSpot.
- Boosted customer retention by 25% by leveraging CRM platforms like Salesforce to develop and manage integrated marketing strategies.
- Reduced bounce rates by 50% and increased average session duration by 30% after optimizing website performance through rigorous A/B testing and data analysis.
Project History
Headless Shopify SEO Recovery Project
Restored Google indexing for a headless Shopify site, recovering 100% organic traffic.
I implemented technical SEO fixes, including updating sitemaps, correcting server settings, and ensuring proper indexing signals were sent to Google. The site was fully re-indexed within two weeks, and organic traffic was restored to 100%. Post-recovery, I set up automation tools for ongoing SEO health monitoring, leading to a sustained 20% increase in organic traffic over the following months.
Multichannel Digital Marketing for an eCommerce Brand
Developed and executed a multichannel strategy that boosted sales by 120% in eight months.
Over eight months, the brand saw increases in online sales by 120%, social media management by 70%, and email click-through rates by 40%. The project amplified the brand’s visibility and established a sustainable growth model for future campaigns.
Automated CRM Integration for a B2B Client
Implemented CRM automation that improved lead conversion rates by 50%.
As a result, the client's lead conversion rates improved by 50%, and sales cycle times were reduced by 30%. Ongoing optimization and training ensured the client's team could manage and tweak the system effectively, further enhancing customer engagement and retention.
Education
Bachelor's Degree in Accounting
Johnson & Wales University - Providence, RI, USA
Associate's Degree in Marketing
Johnson & Wales University - Providence, RI, USA
Skills
Core
Google Tag Manager, Marketing, Digital Marketing, Campaign Automation, Marketing Automation, Search Engine Optimization (SEO), Pay-per-Click (PPC), Social Media Marketing (SMM), Email Marketing, Content Strategy, Influencer Marketing
Platforms & Tools
CRM Systems, HubSpot
Other
GitHub, WordPress, Webflow, Shopify, Campaigns, Websites, Technical SEO, Web Development, Shopify SEO, Headless CMS, Lead Management, Workflow Automation, Salesforce, Vercel, Google Cloud Platform (GCP), Figma, Accounting, Website Design, Website Management, Process Automation
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