PK Bibi
Verified Expert in Marketing
Marketing Expert
Colchester, United Kingdom
Toptal member since October 11, 2024
PK is an expert pay-per-click (PPC) specialist with over 15 years of experience delivering successful paid search campaigns across various industries. He has a track record of managing substantial media budgets while driving measurable ROI and excels in PPC strategy development, ad optimization, and reporting. PK is a seasoned professional with a deep understanding of Google Ads and Microsoft Advertising, which makes him a valuable asset for any digital marketing project.
Project Highlights
Expertise
- Copywriting
- Google Ads
- Keyword Research & Strategy
- Lead Generation
- Microsoft Advertising
- Paid Advertising
- Pay-per-Click (PPC)
- Search Engine Marketing (SEM)
Work Experience
PPC Specialist
Self-employed
- Developed and implemented data-driven PPC strategies, resulting in a 35% increase in conversion rates across multiple client campaigns while maintaining an average ROI of 400% on both Google Ads and Microsoft Advertising.
- Built and optimized over 50 PPC campaigns for diverse clients, including small businesses and large enterprises, leading to a 25% reduction in cost per acquisition (CPA) through precise targeting, ad copy refinement, and A/B testing.
- Created detailed Looker Studio reports and analytics dashboards to provide clients with actionable insights, improving decision-making and increasing client retention by 20% through transparent reporting and strategic recommendations.
- Refined high-converting sales funnels for multiple clients, resulting in a 40% increase in lead generation and a 30% increase in overall customer acquisition rates across various industries.
- Implemented advanced landing page optimization strategies that reduced bounce rates by 20% and improved conversion rates by 25% through A/B testing, user behavior analysis, and tailored UX enhancements.
- Provided strategic consultation and support for 15+ client proposals and pitches, contributing to a win rate of 70% for new business opportunities by delivering customized paid advertising strategies and detailed campaign forecasts.
Senior PPC Specialist
Coast Digital
- Managed and optimized over £250,000 in monthly media spend across multiple PPC channels, including Google Ads, Bing Ads, and YouTube, resulting in an average 40% increase in ROI for clients spanning finance, health, FMCG, and B2B.
- Implemented data-driven SEM strategies and ongoing campaign optimizations, improving overall campaign performance by reducing cost-per-click (CPC) by 20% and increasing click-through rates (CTR) by 30% across over 10 client accounts.
- Developed and executed advanced bidding strategies, leading to a 25% reduction in cost-per-acquisition (CPA) while maintaining lead quality across Google Ads and Bing Ads campaigns for high-spend clients.
- Enhanced cross-channel campaign strategies, integrating paid search, display, and video advertising to improve brand visibility and increase client website traffic by 50%, driving more robust multi-touch attribution results.
- Performed in-depth competitor analysis and market research, identifying growth opportunities that resulted in a 35% uplift in impression share and improved ad positioning for key clients in highly competitive industries.
Online Marketing Manager
Soula Digital Media
- Developed and executed online strategies across PPC, SEO, social media, affiliate marketing, and email marketing, increasing lead generation by 35% for housing investment, accountancy, weight management, and online food retail clients.
- Led successful promotional and affiliate recruitment campaigns for housing investment and weight management clients, achieving a 20% increase in affiliate engagement and driving substantial growth in new customer sign-ups during the campaign period.
- Increased lead generation by 40% for housing investment and weight management clients by executing multichannel online marketing strategies, including PPC, SEO, and affiliate marketing campaigns.
- Collaborated with external agencies to launch promotional campaigns, increasing customer acquisition by 25% for an online food retail client and reducing campaign costs by 15% through effective budget management and optimization.
Online Marketing Consultant
4wsiwebsolutions.com (a WSI Franchise)
- Developed and implemented tailored online marketing strategies for small to medium enterprises to enhance customer acquisition and brand visibility.
- Conducted in-depth competitor and market analysis, identifying growth opportunities and recommending effective digital marketing approaches for each client.
- Managed and optimized PPC campaigns across Google Ads and Bing Ads, improving click-through rates (CTR) and reducing cost per acquisition (CPA) for SME clients.
- Trained SME business owners and internal teams on digital marketing tools and best practices, empowering them to manage and grow their online presence effectively.
- Led email marketing campaigns that improved customer engagement and retention, resulting in a 20% increase in repeat business for several clients.
- Provided SEO consultancy, enhancing organic traffic and improving search rankings through keyword optimization, on-page SEO improvements, and link-building strategies.
- Monitored and analyzed marketing campaign performance, creating detailed reports and offering actionable insights to help clients refine their digital strategies.
Project History
Optimization for Home Improvement Client
Increased weekly leads by 4x and achieved a 78% decrease in cost per acquisition (CPA) for a home improvement client.
This project involved implementing a strategic Google Ads account rebuild, which resulted in a 4x increase in the weekly number of leads from 21 to 83. The optimization also resulted in a 78% decrease in CPA from £103 to £28. The amount of ad spend was not altered during this optimization, which showcases the strategy’s improved campaign efficiency and effectiveness.
Optimization for Travel and Hospitality Client
Achieved a weekly sales increase of 1,675% and a ROAS improvement of 1,593%.
This project targeted optimizations for a Google Ads account, leading to dramatic improvements within 30 days. Weekly sales increased from $352 to $6,249 (1,675%.) ROAS improved from 0.93 to 15.75 (1,593%.) As a result, efficiency gains were achieved with the same ad spend.
Google Ad Grant Account Optimization for Charity Client
Increased Google Ad Grant spending by 350%, from $2,000 to over $9,000.
After a complete account overhaul and broadened keyword targeting, Google Ad Grant spending skyrocketed from $2,000 to over $9,000 monthly, a massive 350% surge. This maximized the monthly grant and significantly boosted campaign reach and impact.
Education
Master of Business Administration (MBA) in Management and Operations
Quantic School of Business and Technology - Washington, DC, USA
Master's Degree in eBusiness Management
University of Warwick - Warwick, UK
Master's Degree in Telecommunications
Coventry University - Coventry, UK
Certifications
Google Ads Search Professional
Conversion Rate Optimizer
ConversionXL
Skills
Core
Digital Marketing Strategy, Pay-per-Click (PPC), Google Ads, Conversion Rate Optimization (CRO), Lead Generation, Funnel Optimization, Search Engine Marketing (SEM), Copywriting, Audience Targeting, Paid Advertising, LinkedIn Ads, Digital Marketing, Display Advertising, Marketing Analytics, Inbound Marketing, Facebook Ads, Google Tag Manager, Google Paid Ads, Ads, Performance Marketing, Advertising Campaigns, Google Advertising, Ad Campaigns, Keyword Research, Landing Pages, Marketing Strategy, Creative Advertising, Campaign Management, Campaign Strategy, Local SEO, Automotive, Return on Ad Spend (ROAS), Marketing Automation, Content Creation, Search Engine Optimization (SEO), Email Marketing, Email Automation, Affiliate Marketing, Market Research & Analysis
Platforms & Tools
Google Analytics 4 (GA4), Bing Ads, Google Ads Editor, Marketing Platforms, Performance Max, Looker Studio, Instagram Ads, Google Analytics
Business Models
B2B
Technical
Google Search Console
Other
eCommerce, Microsoft Advertising, B2B Lead Generation, Keyword Research & Strategy, Reporting, Direct to Consumer (D2C), Ad Optimization, Campaign Optimization, PPC Campaign Management, Customer Acquisition, Meta Ads, Google Display Network, eCommerce Marketing, Google Shopping Ads, Marketing ROI Optimization, Keyword Mapping, Search Engines, Paid Acquisition, Paid Media, Growth Marketing, Shopify, Advertising, Growth Strategy, Keyword Analysis, Paid Search, B2B Marketing, GoHighLevel, Landing Page Optimization, Artificial Intelligence (AI), Generative Engine Optimization (GEO), Supply Chain Management (SCM), Customer Relationship Management (CRM), Affiliate Management, Project Management, Creative Problem Solving, Communication, Time Management, Conversion Tracking & Analytics, Business Administration, Management, Operations, Telecommunications, Google Search campaign, Search Engine Advertising (SEA), Performance Tracking & Reporting, Client Consultation and Training
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